Italy August 2025: Fiat Grande Panda gears up, Kia Sportage cracks Top 10
The Fiat Panda breaks into its home Top 15 in August.
67,272 new cars found a buyer in Italy in August, a -2.7% year-on-year drop. The year-to-date tally is now off -3.7% to 1,040,734. This is -21.5% or 285,000 units below the pre-pandemic volume of 2019. Once again private sales struggle, a sign of an unhealthily market, at -14.6% to 37,278 and 55.1% share vs. 62.7% in August 2024 (52.4% vs. 56.2% YTD). Self registrations soar 41% to 11,694 and 17.3% share vs. 11.9% a year ago (11.2% vs. 11.5% YTD), long term leases edge up 5.9% to 13,481 and 19.9% share vs. 18.3% last year (23.3% vs. 20.2% YTD), short term rentals surge 46.9% to 1,604 and 2.4% share vs. 1.6% in August 2024 (7.3% vs. 6.6% YTD) and company sales are down -5.5% to 3,651 and 5.4% share vs. 5.6% a year ago (5.8% vs. 5.5% YTD).
Looking at power sources, petrol is down -13.9% to 16,840 and 24.9% share vs. 28.1% last year (25.7% vs. 29.9% YTD), diesel sinks -41.4% to 5,480 and 8.1% share vs. 13.4% (9.7% vs. 14.3% YTD), LPG falls -11.3% to 6,551 and 9.7% share vs. 10.6% (9.2% vs. 9.4% YTD), HEVs are up 8.7% to 30,716 and 45.4% share vs. 40.6% (44.6% vs. 39.1% YTD), that includes 9,383 full hybrids (+8.8%) and 21,333 mild hybrids (+8.7%). PHEVs soar 96.9% to 4,815 and 7.1% share vs. 3.5% in August 2024 (5.7% vs. 3.4% YTD) and BEVs advance 26.9% to 3,306 and 4.9% share vs. 3.7% last year (5.2% vs. 3.8% YTD).
First ever Top 10 finish for the Kia Sportage in Italy.
In the brands ranking, Fiat (+31.7%) catches up on a dismal year-ago result when it fell to #4 overall. At 9.3% share though, this is still below its YTD level of 9.6%. Toyota (-4.4%), Volkswagen (-7.7%) and Dacia (-9.7%) follow and all lose ground. BMW (-8.1%) also but repeats at a record 5th place. The rest of the Top 10 is in negative, with Renault (-29.1%), Ford (-20.9%) and Peugeot (-19.8%) hit the hardest and Audi (-10.7%) and Jeep (-8.1%) also in bad shape. Citroen (+75.4%), Cupra (+52.7%), Alfa Romeo (+24.6%), Hyundai (+19.4%) and MG (+12.8%) all shine below while BYD (+292.8%), Omoda+Jaecoo (+196.1%) and Mini (+114.1%) stand out further down.
Over in the models aisle, the Fiat Panda (+24%) holds 6.1% of the market vs. 7.1% so far this year. The Dacia Sandero (-15.2%) struggles but stays at #2 ahead of the Jeep Avenger (+11%) returning to the #3 spot it holds year-to-date. The Toyota Yaris Cross (-10.9%) is up one rank on last month to #4 while the Dacia Duster (-9.5%) is down two to #5. The MG ZS (+10%), VW T-Roc (+9.1%) and Toyota Yaris (+2.5%) all manage solid performances whereas the Ford Puma (-18.5%) is in difficulty. The Kia Sportage (+12.6%) breaks into the Italian Top 10 for the very first time at #10, its previous best being #13 in August 2023 and October 2024. Continuing to climb up the ranking is the Fiat Grande Panda up 14 spots on July to #14, the EV variant accounting for 15% of its August volume.
Previous month: Italy July 2025: BMW up to record #5, Fiat Grande Panda finally lands into Top 50
One year ago: Italy August 2024: Fiat falls to #4 below Toyota, Volkswagen and Dacia
Full August 2025 Top 52 All brands and Top 50 models below.
Italy August 2025 – brands:
| Pos | Brand | Aug-25 | % | /24 | Jul | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat | 6,266 | 9.3% | + 31.7% | 1 | 99,804 | 9.6% | – 9.8% | 1 | 1 |
| 2 | Toyota | 5,677 | 8.4% | – 4.4% | 2 | 80,351 | 7.7% | – 2.2% | 2 | 2 |
| 3 | Volkswagen | 4,754 | 7.1% | – 7.7% | 4 | 75,237 | 7.2% | – 5.5% | 3 | 3 |
| 4 | Dacia | 4,461 | 6.6% | – 9.7% | 3 | 67,825 | 6.5% | + 1.7% | 4 | 4 |
| 5 | BMW | 3,500 | 5.2% | – 8.1% | 5 | 49,274 | 4.7% | + 4.8% | 7 | 7 |
| 6 | Audi | 3,250 | 4.8% | – 10.7% | 7 | 46,227 | 4.4% | – 4.6% | 8 | 10 |
| 7 | Renault | 2,967 | 4.4% | – 28.1% | 6 | 51,887 | 5.0% | – 11.5% | 6 | 5 |
| 8 | Peugeot | 2,927 | 4.4% | – 19.8% | 9 | 56,740 | 5.5% | + 5.5% | 5 | 6 |
| 9 | Jeep | 2,884 | 4.3% | – 8.1% | 8 | 44,723 | 4.3% | – 6.4% | 10 | 9 |
| 10 | Ford | 2,854 | 4.2% | – 20.9% | 10 | 45,644 | 4.4% | – 3.8% | 9 | 8 |
| 11 | Hyundai | 2,676 | 4.0% | + 19.4% | 15 | 31,788 | 3.1% | – 5.8% | 14 | 13 |
| 12 | Kia | 2,394 | 3.6% | – 9.2% | 12 | 29,679 | 2.9% | – 9.4% | 15 | 14 |
| 13 | Skoda | 2,344 | 3.5% | + 4.3% | 16 | 25,241 | 2.4% | + 2.8% | 17 | 17 |
| 14 | MG | 2,259 | 3.4% | + 12.8% | 14 | 35,295 | 3.4% | + 32.7% | 13 | 16 |
| 15 | Citroen | 2,247 | 3.3% | + 75.4% | 13 | 39,409 | 3.8% | – 10.6% | 11 | 11 |
| 16 | Mercedes | 1,917 | 2.8% | – 10.1% | 11 | 35,655 | 3.4% | + 9.7% | 12 | 12 |
| 17 | Opel | 1,635 | 2.4% | – 18.7% | 17 | 26,363 | 2.5% | – 17.1% | 16 | 15 |
| 18 | Cupra | 1,029 | 1.5% | + 52.7% | 23 | 14,072 | 1.4% | + 24.6% | 21 | 24 |
| 19 | Suzuki | 989 | 1.5% | – 32.6% | 18 | 21,457 | 2.1% | – 14.8% | 19 | 18 |
| 20 | Nissan | 985 | 1.5% | – 14.6% | 21 | 23,077 | 2.2% | – 9.3% | 18 | 19 |
| 21 | Alfa Romeo | 978 | 1.5% | + 24.6% | 20 | 19,799 | 1.9% | + 34.9% | 20 | 21 |
| 22 | Omoda+Jaecoo | 924 | 1.4% | + 196.1% | 24 | 7,615 | 0.7% | + 1307.6% | 26 | 38 |
| 23 | BYD | 876 | 1.3% | + 292.8% | 19 | 12,404 | 1.2% | + 1394.5% | 22 | 37 |
| 24 | DR Motor | 820 | 1.2% | – 21.6% | 22 | 12,124 | 1.2% | + 0.7% | 23 | 23 |
| 25 | Mini | 758 | 1.1% | + 114.1% | 26 | 9,742 | 0.9% | + 18.1% | 24 | 27 |
| 26 | Volvo | 453 | 0.7% | – 42.8% | 25 | 9,216 | 0.9% | – 29.4% | 25 | 22 |
| 27 | Lancia | 446 | 0.7% | – 67.3% | 29 | 6,614 | 0.6% | – 77.1% | 29 | 20 |
| 28 | Mazda | 437 | 0.6% | + 6.6% | 27 | 6,939 | 0.7% | – 25.8% | 28 | 26 |
| 29 | Tesla | 416 | 0.6% | – 4.4% | 34 | 7,341 | 0.7% | – 33.5% | 27 | 25 |
| 30 | Seat | 409 | 0.6% | + 2.0% | 35 | 5,671 | 0.5% | – 35.9% | 31 | 28 |
| 31 | Honda | 404 | 0.6% | + 34.2% | 28 | 5,979 | 0.6% | + 18.7% | 30 | 31 |
| 32 | Land Rover | 290 | 0.4% | – 34.1% | 31 | 5,125 | 0.5% | – 25.5% | 32 | 29 |
| 33 | Lexus | 245 | 0.4% | – 14.3% | 32 | 4,231 | 0.4% | + 13.6% | 34 | 33 |
| 34 | Porsche | 237 | 0.4% | – 0.4% | 30 | 4,505 | 0.4% | – 18.6% | 33 | 30 |
| 35 | EVO | 233 | 0.3% | – 32.3% | 33 | 4,065 | 0.4% | – 4.4% | 35 | 32 |
| 36 | DS | 159 | 0.2% | – 9.7% | 36 | 3,414 | 0.3% | – 8.5% | 36 | 34 |
| 37 | EMC | 147 | 0.2% | + 107.0% | 37 | 1,807 | 0.2% | + 116.4% | 37 | 41 |
| 38 | Sportequipe | 136 | 0.2% | + 1136.4% | 41 | 1,351 | 0.1% | + 83.8% | 39 | 43 |
| 39 | Maserati | 103 | 0.2% | + 49.3% | 39 | 1,305 | 0.1% | – 22.0% | 40 | 39 |
| 40 | DFSK | 93 | 0.1% | + 151.3% | 43 | 753 | 0.1% | + 145.3% | 42 | n/a |
| 41 | Subaru | 80 | 0.1% | + 70.2% | 38 | 1,696 | 0.2% | + 83.5% | 38 | 40 |
| 42 | Mitsubishi | 59 | 0.1% | – 21.3% | 40 | 1,203 | 0.1% | – 53.0% | 41 | 35 |
| 43 | Mahindra | 39 | 0.1% | + 225.0% | 50 | 660 | 0.1% | + 295.2% | 43 | 50 |
| 44 | Lynk & Co | 29 | 0.0% | + 262.5% | 46 | 297 | 0.0% | – 63.7% | 47 | 42 |
| 45 | Ferrari | 26 | 0.0% | – 38.1% | 45 | 574 | 0.1% | + 1.2% | 45 | 45 |
| 46 | Lamborghini | 20 | 0.0% | + 33.3% | 47 | 403 | 0.0% | + 18.2% | 46 | 46 |
| 47 | Polestar | 20 | 0.0% | – 42.9% | 48 | 291 | 0.0% | + 91.4% | 48 | 49 |
| 48 | Smart | 11 | 0.0% | – 79.2% | 42 | 578 | 0.1% | – 75.5% | 44 | 36 |
| 49 | Lotus | 8 | 0.0% | – 52.9% | 49 | 175 | 0.0% | – 29.1% | 51 | 48 |
| 50 | Aston Martin | 5 | 0.0% | + 66.7% | 51 | 78 | 0.0% | + 20.0% | 52 | 51 |
| 51 | SsangYong | 1 | 0.0% | – 90.9% | 44 | 246 | 0.0% | – 35.8% | 49 | 47 |
| 52 | Jaguar | 0 | 0.0% | – 100.0% | 52 | 185 | 0.0% | – 74.6% | 50 | 44 |
| – | Others | 395 | 0.6% | – 6.8% | – | 4,600 | 0.4% | + 184.0% | – | – |
Italy August 2025 – models:
| Pos | Model | Aug-25 | % | /24 | Jul | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat Panda | 4,123 | 6.1% | + 24.0% | 1 | 74,288 | 7.1% | – 0.6% | 1 | 1 |
| 2 | Dacia Sandero | 2,442 | 3.6% | – 15.2% | 2 | 34,506 | 3.3% | – 19.0% | 2 | 2 |
| 3 | Jeep Avenger | 2,374 | 3.5% | + 11.0% | 4 | 33,402 | 3.2% | + 27.6% | 3 | 3 |
| 4 | Toyota Yaris Cross | 1,698 | 2.5% | – 10.9% | 5 | 23,773 | 2.3% | – 4.4% | 7 | 5 |
| 5 | Dacia Duster | 1,634 | 2.4% | – 9.5% | 3 | 25,703 | 2.5% | + 30.9% | 5 | 12 |
| 6 | Toyota Yaris | 1,593 | 2.4% | + 2.5% | 7 | 23,365 | 2.2% | + 9.7% | 8 | 8 |
| 7 | VW T-Roc | 1,360 | 2.0% | + 9.1% | 11 | 17,387 | 1.7% | – 16.0% | 12 | 11 |
| 8 | MG ZS | 1,358 | 2.0% | + 10.0% | 8 | 20,765 | 2.0% | + 9.5% | 9 | 14 |
| 9 | Ford Puma | 1,343 | 2.0% | – 18.5% | 10 | 18,553 | 1.8% | – 3.2% | 11 | 13 |
| 10 | Kia Sportage | 1,152 | 1.7% | + 12.6% | 15 | 13,277 | 1.3% | – 12.4% | 21 | 18 |
| 11 | VW Tiguan | 1,142 | 1.7% | – 17.4% | 14 | 15,968 | 1.5% | + 35.5% | 16 | 21 |
| 12 | Renault Captur | 1,139 | 1.7% | – 36.5% | 13 | 17,238 | 1.7% | – 19.2% | 13 | 10 |
| 13 | Renault Clio | 1,115 | 1.7% | – 35.2% | 6 | 19,750 | 1.9% | – 18.5% | 10 | 6 |
| 14 | Fiat Grande Panda | 1,100 | 1.6% | new | 28 | n/a | n/a | new | n/a | – |
| 15 | Peugeot 208 | 1,072 | 1.6% | – 36.6% | 9 | 24,581 | 2.4% | + 21.0% | 6 | 7 |
| 16 | Citroen C3 | 1,069 | 1.6% | + 86.6% | 12 | 28,543 | 2.7% | – 2.7% | 4 | 4 |
| 17 | VW T-Cross | 1,034 | 1.5% | + 54.6% | 17 | 15,086 | 1.4% | – 3.5% | 17 | 16 |
| 18 | Toyota Aygo X | 1,012 | 1.5% | + 8.9% | 18 | 14,997 | 1.4% | + 0.8% | 18 | 19 |
| 19 | BMW X1 | 920 | 1.4% | – 30.4% | 16 | 14,720 | 1.4% | + 12.5% | 19 | 20 |
| 20 | Opel Corsa | 872 | 1.3% | – 40.4% | 22 | 16,021 | 1.5% | – 10.6% | 14 | 15 |
| 21 | Skoda Fabia | 867 | 1.3% | + 58.8% | 39 | 7,554 | 0.7% | + 20.1% | 38 | 45 |
| 22 | Peugeot 3008 | 819 | 1.2% | + 132.7% | 27 | 11,092 | 1.1% | + 35.1% | 23 | 39 |
| 23 | Skoda Kamiq | 782 | 1.2% | + 37.4% | 40 | 7,299 | 0.7% | + 13.3% | 40 | 49 |
| 24 | Toyota C-HR | 775 | 1.2% | – 9.3% | 31 | 10,990 | 1.1% | + 10.6% | 24 | 25 |
| 25 | Hyundai i10 | 728 | 1.1% | – 20.3% | 26 | 9,751 | 0.9% | – 10.3% | 27 | 26 |
| 26 | Fiat 600 | 724 | 1.1% | + 40.6% | 20 | 16,015 | 1.5% | + 466.3% | 15 | n/a |
| 27 | Kia Picanto | 706 | 1.0% | – 23.6% | 19 | 9,282 | 0.9% | + 11.6% | 30 | 34 |
| 28 | Peugeot 2008 | 686 | 1.0% | – 37.1% | 30 | 13,927 | 1.3% | – 19.0% | 20 | 17 |
| 29 | Hyundai Tucson | 670 | 1.0% | + 56.2% | 23 | 8,807 | 0.8% | + 15.3% | 32 | 36 |
| 30 | Audi A3 | 665 | 1.0% | – 13.9% | 24 | 10,448 | 1.0% | + 18.4% | 25 | 37 |
| 31 | Alfa Romeo Junior | 652 | 1.0% | new | 32 | 10,092 | 1.0% | new | 26 | n/a |
| 32 | BMW X3 | 618 | 0.9% | + 93.7% | 46 | 6,006 | 0.6% | + 22.5% | 49 | n/a |
| 33 | Ford Tourneo Courier | 579 | 0.9% | + 5.7% | 42 | 7,731 | 0.7% | + 46.8% | 37 | n/a |
| 34 | BYD Seal U | 549 | 0.8% | + 2187.5% | 21 | 9,136 | 0.9% | + 12081.3% | 31 | n/a |
| 35 | MG 3 | 543 | 0.8% | + 23.1% | 38 | 9,747 | 0.9% | + 696.3% | 28 | n/a |
| 36 | BMW Serie 1 | 538 | 0.8% | + 111.0% | 45 | 6,547 | 0.6% | + 23.6% | 46 | n/a |
| 37 | Hyundai Kona | 506 | 0.8% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 38 | Audi A5 | 501 | 0.7% | + 1516.1% | n/a | 4,821 | 0.5% | + 814.8% | n/a | n/a |
| 39 | Audi Q5 | 499 | 0.7% | + 38.2% | 37 | 4,784 | 0.5% | + 8.2% | n/a | n/a |
| 40 | Nissan Qashqai | 495 | 0.7% | + 18.7% | 33 | 12,338 | 1.2% | – 12.4% | 22 | 22 |
| 41 | Mercedes GLA | 480 | 0.7% | – 9.8% | 29 | 8,386 | 0.8% | – 2.4% | 33 | 29 |
| 42 | Audi A1 | 471 | 0.7% | – 1.5% | 41 | 6,589 | 0.6% | + 15.0% | 45 | n/a |
| 43 | VW Golf | 466 | 0.7% | + 19.5% | 36 | 9,477 | 0.9% | + 30.4% | 29 | 31 |
| 44 | Hyundai i20 | 466 | 0.7% | – 12.7% | n/a | n/a | n/a | n/a | n/a | 42 |
| 45 | Jaecoo 7 | 447 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 46 | Lancia Ypsilon | 446 | 0.7% | – 67.3% | 48 | 6,612 | 0.6% | – 77.1% | 44 | 9 |
| 47 | Audi Q3 | 432 | 0.6% | – 53.6% | 49 | 7,739 | 0.7% | – 40.0% | 36 | 23 |
| 48 | Citroen C5 Aircross | 415 | 0.6% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 49 | Ford Kuga | 410 | 0.6% | – 10.1% | 47 | 7,506 | 0.7% | – 18.3% | 39 | 33 |
| 50 | Cupra Formentor | 407 | 0.6% | – 15.6% | n/a | n/a | n/a | n/a | n/a | 44 |
| n/a | Nissan Juke | 394 | 0.6% | – 29.9% | n/a | 8,334 | 0.8% | + 1.9% | 34 | 35 |
| n/a | Suzuki Swift | 386 | 0.6% | – 12.1% | 34 | 7,226 | 0.7% | + 23.2% | 42 | 43 |
| n/a | Suzuki Vitara | 353 | 0.5% | – 25.4% | 43 | 6,946 | 0.7% | – 6.0% | 43 | 41 |
| n/a | Ford Focus | 318 | 0.5% | – 43.7% | n/a | 8,087 | 0.8% | – 0.8% | 35 | 38 |
| n/a | DR 5.0 | 317 | 0.5% | – 45.5% | 44 | 6,145 | 0.6% | n/a | 47 | 48 |
| n/a | Alfa Romeo Tonale | 292 | 0.4% | – 40.7% | n/a | 7,288 | 0.7% | – 28.9% | 41 | 28 |
| n/a | Jeep Compass | 287 | 0.4% | – 48.2% | 35 | 5,961 | 0.6% | – 46.0% | 50 | 27 |
| n/a | VW Taigo | 175 | 0.3% | – 55.1% | n/a | 6,040 | 0.6% | – 18.3% | 48 | 47 |
Source: UNRAE
This Post Has 2 Comments
Even though August is a quiet month for new car sales in Italy, Fiat finally seems to be catching a break, great to see sales up!! And with the Grande Panda coming on board hopefully Fiat will continue to shine. Lancia not down as much in August as YTD, so maybe the little Ypsilon is starting to turn the tide – a little bit.
Of course!!! Forza Fiat, Forza Stellantis!!!