Belgium August 2025: BMW back to #1, BYD (+90.6%), Hyundai (+83.1%) stand out
BYD is up to a record 18th place in Belgium in August.
A mediocre month for new car sales in Belgium at -10.9% year-on-year in August to 26,120 units. This is a particularly weak result given August 2024 was already down -20.3% on the year prior. The year-to-date volume stands at a paltry 292.349 units, off -10% or 32,500 sales over the same period in 2024. BMW (-26.5%) reclaims the top spot it holds year-to-date despite a daunting year-on-year loss. Note at the time the German carmaker broke its share record at 13.8%. Volkswagen (-20.8%) is also struggling in 2nd place and holds 9% of the market vs. 9.6% so far this year. Mercedes (-10.2%) and Audi (-3.4%) follow like they did in July, with Renault (-11.8%) completing the Top 5. Just below, Dacia (+13.3%) and Skoda (+5.7%) go against the negative trend with upticks but are the only Top 12 members in positive. Further down, BYD (+90.6%) advances to a record #18, with Hyundai (+83.1%), Suzuki (+63.1%), Nissan (+36.8%), Citroen (+35.8%) and Opel (+25.3%) all standing out.
Previous month: Belgium July 2025: Dacia (+71.5%) and Hyundai (+99%) impress
One year ago: Belgium August 2024: BMW breaks share record, Volvo up in sinking market (-20.3%)
Full August 2025 Top 67 All brands ranking below.
Belgium August 2025 – brands:
| Pos | Brand | Aug-25 | % | /24 | Jul | 2025 | % | /24 | Pos | FY24 |
| 1 | BMW | 2,966 | 11.4% | – 26.5% | 2 | 32,132 | 11.0% | – 7.9% | 1 | 1 |
| 2 | Volkswagen | 2,359 | 9.0% | – 20.8% | 1 | 27,947 | 9.6% | – 7.5% | 2 | 2 |
| 3 | Mercedes | 2,211 | 8.5% | – 10.2% | 3 | 21,896 | 7.5% | – 5.6% | 3 | 4 |
| 4 | Audi | 2,055 | 7.9% | – 3.4% | 4 | 20,706 | 7.1% | – 17.4% | 4 | 3 |
| 5 | Renault | 1,469 | 5.6% | – 11.8% | 6 | 17,735 | 6.1% | + 13.6% | 6 | 8 |
| 6 | Dacia | 1,308 | 5.0% | + 13.3% | 5 | 19,151 | 6.6% | + 12.8% | 5 | 5 |
| 7 | Skoda | 1,209 | 4.6% | + 5.7% | 9 | 11,384 | 3.9% | – 8.2% | 10 | 11 |
| 8 | Peugeot | 1,184 | 4.5% | – 30.5% | 7 | 17,035 | 5.8% | + 17.1% | 7 | 9 |
| 9 | Toyota | 1,181 | 4.5% | – 22.6% | 8 | 14,048 | 4.8% | – 21.2% | 8 | 7 |
| 10 | Kia | 1,175 | 4.5% | – 9.7% | 10 | 11,448 | 3.9% | – 13.7% | 9 | 12 |
| 11 | Ford | 789 | 3.0% | – 2.7% | 14 | 9,168 | 3.1% | + 8.3% | 12 | 15 |
| 12 | Volvo | 782 | 3.0% | – 46.6% | 12 | 11,053 | 3.8% | – 41.4% | 11 | 6 |
| 13 | Hyundai | 778 | 3.0% | + 83.1% | 11 | 8,822 | 3.0% | – 6.3% | 14 | 13 |
| 14 | Opel | 722 | 2.8% | + 25.3% | 15 | 6,918 | 2.4% | + 1.4% | 15 | 16 |
| 15 | Citroen | 679 | 2.6% | + 35.8% | 13 | 8,967 | 3.1% | – 8.3% | 13 | 14 |
| 16 | Mini | 622 | 2.4% | + 9.1% | 16 | 5,097 | 1.7% | + 40.5% | 18 | 19 |
| 17 | Tesla | 485 | 1.9% | – 61.1% | 19 | 6,398 | 2.2% | – 56.2% | 16 | 10 |
| 18 | BYD | 446 | 1.7% | + 90.6% | 20 | 2,650 | 0.9% | + 75.4% | 23 | 27 |
| 19 | Land Rover | 430 | 1.6% | + 0.9% | 18 | 3,347 | 1.1% | – 27.2% | 19 | 20 |
| 20 | Nissan | 390 | 1.5% | + 36.8% | 17 | 5,789 | 2.0% | – 12.6% | 17 | 17 |
| 21 | Suzuki | 305 | 1.2% | + 63.1% | 24 | 2,865 | 1.0% | – 29.5% | 20 | 21 |
| 22 | Fiat | 291 | 1.1% | + 21.8% | 27 | 2,441 | 0.8% | – 16.3% | 26 | 25 |
| 23 | Polestar | 291 | 1.1% | + 27.6% | 28 | 1,984 | 0.7% | + 36.8% | 28 | 28 |
| 24 | Porsche | 243 | 0.9% | + 4.7% | 21 | 2,662 | 0.9% | – 11.2% | 22 | 23 |
| 25 | MG | 232 | 0.9% | + 603.0% | 22 | 2,642 | 0.9% | – 29.8% | 24 | 24 |
| 26 | Mazda | 217 | 0.8% | – 60.9% | 23 | 2,269 | 0.8% | – 57.9% | 27 | 18 |
| 27 | Cupra | 201 | 0.8% | + 45.7% | 25 | 2,669 | 0.9% | + 14.2% | 21 | 26 |
| 28 | Seat | 196 | 0.8% | – 11.7% | 26 | 2,576 | 0.9% | – 38.9% | 25 | 22 |
| 29 | Honda | 145 | 0.6% | – 21.6% | 29 | 1,251 | 0.4% | – 16.0% | 30 | 30 |
| 30 | Lexus | 123 | 0.5% | + 38.2% | 34 | 1,057 | 0.4% | + 10.0% | 32 | 31 |
| 31 | Jeep | 115 | 0.4% | – 52.5% | 30 | 1,633 | 0.6% | + 1.9% | 29 | 29 |
| 32 | Alfa Romeo | 84 | 0.3% | + 95.3% | 33 | 1,094 | 0.4% | + 56.5% | 31 | 34 |
| 33 | Xpeng | 78 | 0.3% | + 200.0% | 32 | 820 | 0.3% | + 1023.3% | 33 | 40 |
| 34 | Jaecoo | 57 | 0.2% | new | 35 | 329 | 0.1% | new | 37 | – |
| 35 | KG Mobility | 49 | 0.2% | + 81.5% | 31 | 610 | 0.2% | – 28.5% | 35 | 32 |
| 36 | DS | 35 | 0.1% | – 16.7% | 37 | 645 | 0.2% | – 22.9% | 34 | 33 |
| 37 | Omoda | 31 | 0.1% | new | 40 | 226 | 0.1% | new | 40 | 66 |
| 38 | Leapmotor | 28 | 0.1% | new | 36 | 478 | 0.2% | new | 36 | 49 |
| 39 | Alpine | 19 | 0.1% | + 90.0% | 38 | 316 | 0.1% | + 141.2% | 39 | 43 |
| 40 | Lancia | 15 | 0.1% | + 1400.0% | 42 | 143 | 0.0% | + 853.3% | 42 | 51 |
| 41 | Smart | 14 | 0.1% | – 70.8% | 39 | 318 | 0.1% | – 43.4% | 38 | 35 |
| 42 | BAIC | 13 | 0.0% | + 18.2% | 43 | 89 | 0.0% | + 18.7% | 47 | 47 |
| 43 | Ferrari | 10 | 0.0% | – 33.3% | 47 | 131 | 0.0% | + 12.0% | 43 | 42 |
| 44 | Maserati | 9 | 0.0% | – 35.7% | 45 | 88 | 0.0% | – 14.6% | 48 | 44 |
| 45 | Lamborghini | 8 | 0.0% | + 60.0% | 49 | 70 | 0.0% | – 9.1% | 52 | 48 |
| 46 | Lynk & Co | 8 | 0.0% | n/a | 41 | 171 | 0.1% | – 45.9% | 41 | 38 |
| 47 | Allied Vehicles | 7 | 0.0% | + 250.0% | 61 | 50 | 0.0% | + 11.1% | 55 | 54 |
| 48 | Lotus | 7 | 0.0% | – 75.0% | 50 | 110 | 0.0% | – 54.7% | 44 | 37 |
| 49 | Tripod | 7 | 0.0% | – 36.4% | 46 | 88 | 0.0% | – 11.1% | 49 | 45 |
| 50 | Forthing | 6 | 0.0% | + 500.0% | 44 | 79 | 0.0% | + 19.7% | 51 | 46 |
| 51 | DFSK | 5 | 0.0% | + 25.0% | 52 | 50 | 0.0% | – 2.0% | 56 | 52 |
| 52 | Aston Martin | 4 | 0.0% | – 33.3% | 57 | 66 | 0.0% | + 8.2% | 53 | 50 |
| 53 | Bentley | 4 | 0.0% | n/a | 51 | 83 | 0.0% | + 53.7% | 50 | 53 |
| 54 | Subaru | 3 | 0.0% | – 82.4% | 56 | 108 | 0.0% | – 52.2% | 45 | 39 |
| 55 | Alpina | 2 | 0.0% | + 100.0% | 65 | 11 | 0.0% | – 35.3% | 65 | 60 |
| 56 | AMF | 2 | 0.0% | n/a | 62 | 15 | 0.0% | + 400.0% | 63 | 68 |
| 57 | Caterham | 2 | 0.0% | n/a | 63 | 19 | 0.0% | + 533.3% | 60 | 71 |
| 58 | DR | 2 | 0.0% | new | 54 | 22 | 0.0% | new | 59 | – |
| 59 | Livan | 2 | 0.0% | new | 48 | 47 | 0.0% | new | 57 | 62 |
| 60 | Maxus | 2 | 0.0% | – 60.0% | 53 | 92 | 0.0% | + 9.5% | 46 | 41 |
| 61 | Sportequipe | 2 | 0.0% | new | 64 | 5 | 0.0% | new | 75 | – |
| 62 | Dongfeng | 1 | 0.0% | new | 67 | 25 | 0.0% | new | 58 | – |
| 63 | Ineos | 1 | 0.0% | n/a | – | 5 | 0.0% | – 28.6% | 72 | 65 |
| 64 | McLaren | 1 | 0.0% | – 66.7% | – | 9 | 0.0% | – 40.0% | 67 | 59 |
| 65 | Rolls-Royce | 1 | 0.0% | – 50.0% | – | 19 | 0.0% | + 0.0% | 61 | 58 |
| 66 | SWM | 1 | 0.0% | – 50.0% | – | 17 | 0.0% | + 112.5% | 62 | 61 |
| 67 | Tiger | 1 | 0.0% | new | – | 1 | 0.0% | new | 85 | – |
Source: FEBIAC
