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Australia August 2025: Four Chinese brands in the Top 10 for the first time

First Australian Top 10 finish for Chery.

New light vehicle sales in Australia gain 2.9% year-on-year in August to 103,694 units. This is the 2nd best August volume ever below the 109,966 of August 2023. Due to a pushy first half of the year, the YTD volume is still in negative territory, just, at -0.5% to 832,068. Note the 8 months of 2024 were a record, at 836,065, so the odds of 2025 being another record year are pretty high if the market continues on its positive run. SUV sales gain 8.8% to 62,956 and 60.7% share vs. 57.4% a year ago and 56.7% in 2023, light commercials edge up 3.2% to 23,211 and 22.4% share vs. 22.3% last year and 21.9% two years ago and passenger cars crumble -14.7% to 13,897 and 13.4% share vs. 16.2% in 2024 and 17.6% in 2023. Heavy commercials drop -12% to 3,630 and 3.5% share vs. 4.1% last year and 3.9% two years ago. Excluding Tesla, Polestar and heavy commercials, private sales edge up 1.3% to 49,114, business fleets are up 4.8% to 38,672, rental fleets soar 9.6% to 6,260 and government sales drop -8.6% to 2,863. 

5 of 8 states and territories are up this month. The best performer is the Australian Capital Territory at +20.7% to 1,615, keeping in mind August 2024 was off -21.9%. Victoria is up 3.8% to 27,036, Queensland up 2.8% to 21,907, New South Wales up 2.4% to 30,536 and Western Australia up 1.6% to 10,647. Not so lucky are the Northern Territory (-7.8% to 840), South Australia (-6% to 6,404) and Tasmania (-3.1% to 1,554). As for sales by propulsion type, petrol drops -9.1% to 38,315, diesel sales actually gain ground (surely one of the only markets in the world where it does so) at +4% to 30,459, hybrids are up 4.3% to 17,381, BEVs soar 70.3% to 10,033 and 9.7% share vs. 5.8% in August 2024 and PHEVs surge 47.7% to 3,906. Looking at sales by country of origin, Japan is off -10.1% to 28,547 followed by China up 60.9% to 23,225 and 22.4% share. This is the 2nd time China is the 2nd country of origin in Australia after last June. Thailand is down -7.4% to 20,802, South Korea down -1.4% to 12,884 and Germany up 0.9% to 4,385. 

BYD ranks #6 brand in Australia in August, and is the #1 Chinese carmaker in the country.

In the brands ranking, Toyota (-3.3%) edges down to 20.1% share, still superior to its YTD level of 19.6%. Ford (-10%) is back up two spots on last month to #2 despite a significant YoY drop. Kia (+7.2%) remains in third place with 7.1% of the market, overtaking Mazda (-17.5%) thanks to the new Tasman pickup. Hyundai (+1.8%) repeats at #5 while BYD (+141.3%) shoots up two ranks on July to #6 with 4.7% share vs. 3.9% YTD. Below Mitsubishi (-17.5%) we have three more Chinese carmakers. This means there are 4 Chinese brands in the Top 10 for the first time in Australian history. A big milestone here. GWM is up 42.6% to 4.3% share, MG back up 9.6% to 2.8% and Chery (+203.8%) breaks into the Top 10 for the first time, scoring an all-time high volume for the 7th consecutive month (!) and also reaching a record share at 3.2%. Below, Polestar (+250.8%), Mini (+184.8%), Audi (+45.3%), Skoda (+28%) and Tesla (+22.3%) stand out. Omoda Jaecoo (#25) leads recent launches ahead of Geely (#29), JAC (#38), Zeekr (#41), GMC (#42) and Leapmotor (#44). IM (#46) and Deepal (#49) are both failures so far. 

Model-wise, the Ford Ranger (-9%) ranks #1 for the second time in the past three months but only the third time this year. It remains #1 year-to-date despite sales falling -15.3%. The Toyota Hilux (+7.5%) is pushed down to #2 ahead of the Toyota RAV4 (-38.7%). The MG ZS (+70.1%) benefits from promotions on the outgoing first generation and climbs to #4, the nameplate’s first Top 10 finish since last March and best ranking since July 2023 (#3). The Tesla Model Y (+74.7%) also surges ahead and is back up 45 ranks on last month to #5. The Ford Everest (-3.1%) outsells its archenemy the Toyota Prado (+67666.7%), the latter catching up on the discontinued previous generation a year ago. The Hyundai Kona (+18.5%) advances to #9, its 2nd highest ranking below the #8 it reached in June. The Toyota Corolla (-1.7%) is the only Passenger car in the Top 20. Among recent launches, notice the BYD Shark 6 up 3 spots on July to #22 and the Kia Tasman up five to #35. 

Complete models ranking will be uploaded to this article when made available to us.

Previous month: Australia July 2025: GWM, Chery at all-time high in record market

One year ago: Australia August 2024: Declining sales, Toyota RAV4 breaks records again

Full August 2025 Top 56 All brands and Top 30 models below.

Australia August 2025 – brands:

PosBrandAug-25%/24Jul2025%/24PosFY24
1Toyota  20,79120.1%– 3.3%1163,49119.6%– 1.2%11
2Ford  8,0027.7%– 10.0%462,5817.5%– 5.6%32
3Kia  7,4027.1%+ 7.2%355,5546.7%+ 1.3%44
4Mazda  6,8146.6%– 17.5%263,2087.6%– 3.2%23
5Hyundai  6,3226.1%+ 1.8%551,9576.2%+ 7.5%56
6BYD4,8774.7%+ 141.3%832,8393.9%+ 145.9%817
7Mitsubishi4,5514.4%– 17.5%642,9135.2%– 15.6%65
8GWM4,4884.3%+ 42.6%734,3984.1%+ 22.9%710
9MG3,9023.8%+ 9.6%1228,5313.4%– 11.5%107
10Chery3,3053.2%+ 203.8%1120,5772.5%+ 229.8%1322
11Isuzu Ute3,2233.1%– 17.9%929,0923.5%– 13.5%98
12Subaru  3,2023.1%+ 6.6%1026,3763.2%– 7.0%1111
13Tesla2,9272.8%+ 22.3%2217,9902.2%– 36.0%1612
14Volkswagen2,6262.5%– 5.9%1619,8022.4%– 18.2%1413
15Nissan  2,6112.5%– 22.7%1325,8973.1%– 18.0%129
16Mercedes2,2112.1%– 12.2%1418,4862.2%+ 12.6%1515
17BMW1,7211.7%+ 12.3%1517,8882.1%+ 3.4%1714
18Audi1,4171.4%+ 45.3%189,5601.1%– 6.5%2219
19LDV1,2471.2%+ 3.1%219,7001.2%– 14.9%2118
20Honda  1,1851.1%+ 40.1%1910,4111.3%– 2.7%1920
21Lexus1,1681.1%+ 5.2%179,8531.2%+ 13.7%2021
22Suzuki  8350.8%– 57.7%2010,4881.3%– 26.1%1816
23Land Rover6660.6%– 2.5%235,7700.7%+ 5.1%2324
24Volvo6410.6%– 21.8%244,7630.6%– 24.9%2423
25Omoda Jaecoo5000.5%new281,6240.2%new35 –
26Mini4300.4%+ 184.8%263,7590.5%+ 73.9%2630
27Skoda4200.4%+ 28.0%312,9020.3%– 22.3%2928
28Porsche4190.4%– 28.9%273,8260.5%– 14.1%2525
29Geely4010.4%new252,7360.3%new30 –
30Chevrolet3450.3%– 3.9%322,6010.3%– 4.4%3129
31Renault3290.3%– 20.0%293,2000.4%– 15.4%2726
32KGM Ssangyong3070.3%– 1.6%302,9220.4%– 24.6%2827
33Ram2600.3%– 9.1%332,2430.3%– 14.8%3231
34Polestar2280.2%+ 250.8%341,6310.2%+ 45.9%3436
35Cupra1880.2%+ 42.4%371,9420.2%+ 38.2%3333
36Jeep  1560.2%– 30.0%361,3930.2%– 16.2%3632
37Fiat1530.1%– 29.5%351,2440.1%+ 2.8%3734
38JAC1370.1%new401,1460.1%new38 –
39Genesis1330.1%+ 9.9%381,0330.1%+ 8.6%3937
40Peugeot1170.1%– 25.0%399610.1%– 35.8%4035
41Zeekr880.1%new416100.1%new41 –
42GMC440.0%new431620.0%new47 –
43Jaguar330.0%– 60.2%464240.1%– 21.3%4238
44Leapmotor290.0%new443810.0%new4348
45Alfa Romeo280.0%– 33.3%473410.0%– 23.9%4439
46IM250.0%new42780.0%new52 –
47Maserati220.0%– 37.1%501920.0%– 30.7%4540
48Ferrari200.0%+ 0.0%491410.0%– 10.8%4942
49Deepal160.0%new451550.0%new48 –
50Lamborghini150.0%– 34.8%481860.0%+ 1.1%4641
51Bentley120.0%+ 50.0%51800.0%– 38.9%5143
52Aston Martin110.0%+ 1000.0%541190.0%+ 22.7%5045
53Lotus80.0%– 20.0%53490.0%– 62.0%5344
54McLaren60.0%– 45.5%55470.0%– 14.5%5447
55Rolls-Royce40.0%+ 300.0%52450.0%+ 18.4%5549
56Citroen10.0%– 93.8% –80.0%– 92.2%5646

Australia August 2025 – models:

PosModelAug-25%/24Jul2025%/24PosFY24
1Ford Ranger4,9424.8%– 9.0%337,1834.5%– 15.3%11
2Toyota Hilux4,8234.7%+ 7.5%135,7664.3%– 5.3%23
3Toyota RAV44,1154.0%– 38.7%232,5643.9%– 14.4%32
4MG ZS2,6802.6%+ 70.1%1614,4191.7%– 5.1%109
5Tesla Model Y2,3242.2%+ 74.7%4813,3101.6%– 12.4%1311
6Isuzu D-Max2,3142.2%– 9.2%518,7302.3%– 9.7%54
7Ford Everest2,2032.1%– 3.1%416,9222.0%+ 7.7%66
8Toyota Prado2,0332.0%+ 67666.7%619,9552.4%+ 466.6%437
9Hyundai Kona1,9831.9%+ 18.5%1015,1271.8%+ 25.1%817
10Toyota Corolla1,8231.8%– 1.7%813,1451.6%– 25.8%147
11Chery Tiggo 4 Pro1,7801.7%new711,8411.4%new18117
12Mitsubishi Outlander1,7751.7%– 18.9%1115,0431.8%– 19.7%95
13Kia Sportage1,6531.6%– 19.4%1813,6751.6%– 2.6%1110
14Subaru Forester1,5821.5%+ 35.7%149,7531.2%+ 5.2%2325
15GWM Haval Jolion1,5621.5%+ 67.8%1312,2781.5%+ 33.7%1724
16Mitsubishi Triton1,5241.5%+ 23.2%1712,2921.5%+ 3.4%1614
17Mazda CX-51,4921.4%– 22.6%1215,3041.8%– 3.6%78
18BYD Sealion 71,4131.4%new196,5960.8%new36 –
19Hyundai Tucson1,3401.3%– 13.4%913,5261.6%+ 7.1%1212
20Mazda CX-31,2691.2%– 24.2%2110,7831.3%– 8.8%2013
21Toyota Corolla Cross1,2691.2%+ 100.5%548,0901.0%+ 21.9%2742
22BYD Shark 61,2611.2%new2512,9181.6%new15 –
23Toyota Land Cruiser Wagon1,2081.2%– 16.2%207,7220.9%– 36.3%2921
24Toyota Camry1,1701.1%+ 25.4%276,5850.8%– 50.2%3720
25Nissan X-Trail1,1671.1%– 2.8%3010,8151.3%– 8.9%1916
26GWM Haval H6/GT1,1471.1%+ 94.7%269,2241.1%+ 55.7%2541
27Mazda BT-501,1391.1%– 9.6%2810,1151.2%– 2.3%2222
28Hyundai i309750.9%– 11.2%347,4470.9%– 10.0%3126
29Mazda CX-309680.9%– 15.7%228,4341.0%– 1.8%2627
30Isuzu MU-X9090.9%– 33.9%1510,3621.2%– 19.7%2115

Source: VFACTS

This Post Has 2 Comments
  1. I imagine that there are BYD MG Chery factories in Australia, or I don’t understand the mentality, those who fear a Chinese attack buy communist exports

    1. Hi Stephane, no Chinese factory in Australia (and no auto factory at all for this matter). Australians are very pragmatic and after cars that are good value for money. They don’t care too much about where it comes from. Keep in mind Teslas sold in Australia come from China also.

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