Switzerland July 2025: BEVs at 20.8% share, VW Tiguan takes control

The VW Tiguan is now the best-selling vehicle in Switzerland through July.

The Swiss new car market is up a solid 6.5% year-on-year in July to 19,629 units, with the YTD volume now down -4.9% to 132,762. 4×4 sales are up 7.4% to 9,889 and 50.4% share vs. 50% last year (-8% to 50.3% YTD). Petrol sales drop -10.7% to 4,689 units and 23.9% share vs. 28.5% a year ago (-24.3% to 24.9% YTD), diesel is off -17.3%V to 1,553 and 7.9% share vs. 10.2% in July 2024 (-30% to 7.4% YTD), HEVs gain 9.3% to 6,897 and 35.1% share vs. 34.3% last year (+8.2% to 36.6% YTD), PHEVs soar 54.9% to 2,407 and 12.3% share vs. 8.4% (+14.9% to 10.5% YTD) and BEVs are up 18.9% to 4,083 and 20.8% share vs. 18.6% a year ago (+9.9% to 20.6% YTD).

In the brands ranking, Volkswagen (+10.6%) keeps the lead at 11.3% share, but Skoda (+29.5%) does better and threepeats at #2. BMW (+5.7%) is stuck in third place vs. #2 so far this year. Mercedes (-3.1%) and Audi (-12.8%) can’t take advantage of the positive market and round out the Top 5 in sad fashion. Dacia (+57.2%) is the best performer in the Top 10, up to #8 overall, with Volvo (+6.9%), Toyota (+6.6%) and Hyundai (+6.4%) roughly matching the market. MG (+225.4%) surges to break into the Top 20 for the first time, directly landing at #15. Tesla surprises with a 15.5% YoY gain.

Model-wise, the VW Tiguan (+31.9%) climbs to first place both for the month and YTD. The Volvo XC60 soars 122.3% YoY and 9 spots on last month to #2, the nameplate’s highest ranking ever in Switzerland. The Tesla Model Y (+31.9%) is in great shape in contrast with some other European markets, and is up to #2 year-to-date. The VW Golf (+48.5%) and Dacia Sandero (+75.3%) both post surreal uptick below. The Skoda Elroq (#6, -1 spot on last month) is the best-selling recent launch again, distancing the Dacia Bigster at #16 (+26), Cupra Terramar at #24 (-7) and VW Tayron at #49 (+9).

Previous month: Switzerland June 2025: Tesla Model Y #1, Mercedes GLC leads YTD

One year ago: Switzerland July 2024: BEVs off -5.9%, Audi Q3 best-seller

Full July 2025 Top 61 All brands and Top 373 All models below.