Ireland July 2025: Hyundai Tucson stays on top despite -37.6% fall

The Hyundai Tucson is the most popular vehicle in Ireland in July.

The biannual licence plate change traditionally brings stronger volumes and 2025 is no exception with 26,769 sales. This is 4.3% better than July 2024 and leads to a year-to-date tally up 3.7% to 108,513. Toyota (+0.8%) holds onto the brands top spot with 14.4% share but Volkswagen (+10.7%) is catching up at 13.7% of the market. Skoda (+19.8%) is the most dynamic on the podium and soars to 10.7% share vs. 9.6% so far this year. Hyundai (-3.5%) and Kia (-2.1%) follow and disappoint. Dacia (+27%) and Peugeot (+12.9%) also shine in the remainder of the Top 10. Below, Cupra (+136.9%) is up 21 spots on June to #13 and BYD is up 95% to #14.

Model-wise, the Hyundai Tucson (-37.6%) remains in the top spot despite a mediocre year-on-year evolution. The Skoda Octavia (+15.9%) is only 23 sales below and #2, distancing the Toyota Yaris Cross (-1.5%) and VW Golf (+50.8%). The Toyota Corolla (+11%) rounds out the Top 5 ahead of the Toyota RAV4 (-25.1%) in great difficulty. The Hyundai Kona (+5.4%) is the only additionally gainer in the Top 10 with the VW Tiguan (-31%), Kia Sportage (-22.3%) and Skoda Kodiaq (-12.4%) hit hard. There are 10 SUVs in the Top 12: add the VW ID.4 (+28.7%) and Toyota C-HR (-4.5%). The Hyundai Inster tops recent launches but is down 13 spots on last month to #17, it is above the VW Tayron at #20 (+1), the BYD Seal U at #22 (+5) and Kia EV3 at #23 (+14).

Previous month: Ireland June 2025: Tesla at 22.2% share, Smart #1 up to #3

One year ago: Ireland July 2024: 8 SUVs in Top 10, YTD volume now in negative

Full July 2025 Top 37 All brands and Top 239 All models below.