South Korea June 2025: Kia Sorento and Hyundai Avante on top
Hyundai Avante sales are up 55.7% at home in June.
23/07 update: Now with Top 50 foreign models.
New light vehicle sales in South Korea gain a solid 5.9% year-on-year in June to 145,486 units. This includes 117,707 sales for local manufacturers (+5%) and 27,779 for foreigners (+9.8%). H1 volumes are up 3.6% to 824,806 units including 686,686 locals (+2.4%) and 138,128 foreigners (+9.9%). Hyundai (+8.2%) confirms it is the most popular brand at home with 35.5% share, distancing sister carmaker Kia (+4.6%) at 31.8%. Genesis (-13.6%) struggles but is back above the 10,000 sales mark for the 4th time this year. BMW (+6.2%) climbs up two spots on last month to #4, Tesla (+20.5%) is down one to #5 as is Mercedes (-9.4%) to #6. Renault Korea (+145.6%) continues to take advantage of the success of the Grand Koleos and maintains itself at #7. Lexus (+17.5%) is back inside the Top 10 just as Porsche (+295.5%), Polestar (+866.7%) and Volkswagen (+79.3%) all post fantastic gains. Newcomer BYD slips out of the Top 20 at #21 with a minuscule 0.2% share.
Looking at local models, the Kia Sorento (+8.4%) delivers a 10th straight monthly win and still manages to beat its home market. The Hyundai Avante (+55.7%) is up two spots on May to #2, distancing the Kia Carnival (-17.1%) in difficulty and a strong Kia Sportage (+9.4%). The Hyundai Grandeur (-2.2%) is shy and closes out the Top 5 as it does YTD. Lifted 329.8% YoY by the new generation, the Hyundai Palisade however loses four ranks on a record May showing to fall to a still very respectable 6th place. It ranks #7 year-to-date. The new Renault Korea Grand Koleos is up one spot to #13, it is by far the best-selling recent launch above the Kia EV3 (#22) and Kia Tasman (#24).
As for foreign models, the Tesla Model Y (+81%) is ultra dominant again and snaps the YTD pole position in the process. In fact the entire Top 5 is unchanged on May, with the Mercedes E Class (+4.8%), BMW 5 Series (+43.3%), Mercedes GLC (+20.9%) and GLE (+16.1%) in tow. The Porsche Cayenne (+592.6%), Mercedes C Class (+90.3%), BMW 3 Series (+31.7%) and X7 (+23.4%) also shine below.
Previous month: South Korea May 2025: Hyundai Palisade breaks records in stable market
One year ago: South Korea June 2024: Weak sales, Hyundai back above Kia YTD
Full June 2025 Top 32 All brands, Top 57 All local models and Top 50 foreign models below.
South Korea June 2025 – brands:
| Pos | Brand | Jun-25 | % | /24 | May | 2025 | % | /24 | Pos | FY24 |
| 1 | Hyundai | 51,610 | 35.5% | + 8.2% | 1 | 293,786 | 35.6% | + 5.7% | 1 | 1 |
| 2 | Kia | 46,325 | 31.8% | + 4.6% | 2 | 277,099 | 33.6% | + 0.4% | 2 | 2 |
| 3 | Genesis | 10,454 | 7.2% | – 13.6% | 3 | 61,114 | 7.4% | – 9.9% | 3 | 3 |
| 4 | BMW | 6,553 | 4.5% | + 6.2% | 6 | 38,280 | 4.6% | + 9.0% | 4 | 4 |
| 5 | Tesla | 6,377 | 4.4% | + 20.5% | 4 | 19,212 | 2.3% | + 10.5% | 7 | 8 |
| 6 | Mercedes | 6,037 | 4.1% | – 9.4% | 5 | 32,575 | 3.9% | + 8.5% | 5 | 5 |
| 7 | Renault Korea | 5,013 | 3.4% | + 145.6% | 7 | 28,065 | 3.4% | + 150.3% | 6 | 7 |
| 8 | KG Mobility | 3,041 | 2.1% | – 25.9% | 8 | 18,331 | 2.2% | – 23.6% | 8 | 6 |
| 9 | GM Korea | 1,264 | 0.9% | – 33.5% | 9 | 8,021 | 1.0% | – 40.4% | 9 | 9 |
| 10 | Lexus | 1,230 | 0.8% | + 17.5% | 11 | 7,594 | 0.9% | + 18.3% | 10 | 11 |
| 11 | Volvo | 1,067 | 0.7% | – 26.5% | 12 | 6,767 | 0.8% | – 5.8% | 11 | 10 |
| 12 | Porsche | 1,056 | 0.7% | + 295.5% | 10 | 5,763 | 0.7% | + 61.7% | 12 | 14 |
| 13 | Audi | 1,042 | 0.7% | + 15.5% | 13 | 4,910 | 0.6% | + 36.3% | 13 | 13 |
| 14 | Toyota | 809 | 0.6% | + 22.6% | 14 | 4,500 | 0.5% | – 0.8% | 14 | 12 |
| 15 | Mini | 775 | 0.5% | + 3.9% | 15 | 3,418 | 0.4% | – 21.5% | 15 | 16 |
| 16 | Volkswagen | 717 | 0.5% | + 79.3% | 16 | 2,683 | 0.3% | – 6.7% | 16 | 15 |
| 17 | Land Rover | 505 | 0.3% | + 22.0% | 20 | 2,504 | 0.3% | + 26.1% | 18 | 17 |
| 18 | Ford | 338 | 0.2% | + 17.0% | 19 | 2,638 | 0.3% | + 37.5% | 17 | 18 |
| 19 | Polestar | 261 | 0.2% | + 866.7% | 18 | 1,386 | 0.2% | + 282.9% | 19 | 24 |
| 20 | Jeep | 252 | 0.2% | + 22.3% | 22 | 929 | 0.1% | – 35.4% | 22 | 19 |
| 21 | BYD | 220 | 0.2% | new | 17 | 1,286 | 0.2% | new | 20 | – |
| 22 | Honda | 142 | 0.1% | – 38.3% | 21 | 1,153 | 0.1% | – 7.1% | 21 | 20 |
| 23 | Peugeot | 95 | 0.1% | + 25.0% | 23 | 449 | 0.1% | – 21.4% | 24 | 23 |
| 24 | Lincoln | 94 | 0.1% | – 43.0% | 24 | 703 | 0.1% | – 47.8% | 23 | 21 |
| 25 | Cadillac | 64 | 0.0% | + 3.2% | 25 | 327 | 0.0% | – 3.0% | 25 | 25 |
| 26 | Lamborghini | 50 | 0.0% | + 25.0% | 27 | 208 | 0.0% | + 6.7% | 26 | 26 |
| 27 | Ferrari | 26 | 0.0% | n/a | 28 | 184 | 0.0% | n/a | 28 | – |
| 28 | Bentley | 24 | 0.0% | – 40.0% | 26 | 116 | 0.0% | – 17.1% | 30 | 27 |
| 29 | Maserati | 16 | 0.0% | – 40.7% | 31 | 113 | 0.0% | – 27.1% | 31 | 29 |
| 30 | Rolls-Royce | 13 | 0.0% | – 35.0% | 30 | 99 | 0.0% | + 4.2% | 32 | 30 |
| 31 | GMC | 12 | 0.0% | – 53.8% | 29 | 119 | 0.0% | – 25.2% | 29 | 28 |
| 32 | Chevrolet | 4 | 0.0% | – 94.9% | 32 | 204 | 0.0% | – 68.8% | 27 | 22 |
| – | Total local manufacturers | 117,707 | 80.9% | + 5.0% | – | 686,686 | 83.3% | + 2.4% | – | – |
| – | Total foreign manufacturers | 27,779 | 19.1% | + 9.8% | – | 138,120 | 16.7% | + 9.9% | – | – |
| – | Total market | 145,486 | 100.0% | + 5.9% | – | 824,806 | 100.0% | + 3.6% | – | – |
South Korea June 2025 – local models:
| Pos | Model | Jun-25 | /24 | May | 2025 | /24 | Pos | FY24 |
| 1 | Kia Sorento | 7,923 | + 8.4% | 1 | 51,129 | + 3.1% | 1 | 1 |
| 2 | Hyundai Avante | 7,485 | + 55.7% | 4 | 39,610 | + 45.0% | 3 | 9 |
| 3 | Kia Carnival | 6,714 | – 17.1% | 3 | 42,469 | – 5.3% | 2 | 2 |
| 4 | Kia Sportage | 6,363 | + 9.4% | 5 | 38,093 | – 3.1% | 4 | 4 |
| 5 | Hyundai Grandeur | 5,579 | – 2.2% | 7 | 33,659 | + 0.9% | 5 | 5 |
| 6 | Hyundai Palisade | 5,471 | + 329.8% | 2 | 30,798 | + 194.0% | 7 | 22 |
| 7 | Hyundai Santa Fe | 5,443 | + 8.9% | 6 | 32,252 | – 18.9% | 6 | 3 |
| 8 | Kia Seltos | 5,100 | – 5.5% | 9 | 28,915 | – 1.0% | 8 | 7 |
| 9 | Hyundai Tucson | 4,453 | + 5.6% | 11 | 26,671 | + 6.4% | 10 | 10 |
| 10 | Hyundai Porter | 4,352 | – 25.2% | 8 | 28,379 | – 25.2% | 9 | 6 |
| 11 | Kia Ray | 4,260 | + 19.2% | 12 | 25,269 | – 0.1% | 12 | 11 |
| 12 | Hyundai Sonata | 4,216 | – 26.2% | 10 | 25,845 | + 16.3% | 11 | 8 |
| 13 | Renault Korea Grand Koleos | 4,098 | new | 14 | 23,110 | new | 13 | 21 |
| 14 | Hyundai Staria | 3,800 | + 4.9% | 15 | 20,015 | – 1.0% | 15 | 14 |
| 15 | Genesis G80 | 3,544 | – 4.0% | 13 | 22,201 | – 8.8% | 14 | 12 |
| 16 | Genesis GV70 | 3,002 | – 36.0% | 19 | 17,124 | + 24.9% | 18 | 17 |
| 17 | Genesis GV80 | 2,954 | + 3.2% | 20 | 16,497 | – 30.7% | 19 | 16 |
| 18 | Kia K5 | 2,873 | – 2.0% | 16 | 17,431 | – 5.2% | 17 | 18 |
| 19 | Kia Bongo | 2,830 | – 19.7% | 17 | 17,881 | – 21.3% | 16 | 15 |
| 20 | Hyundai Kona | 2,636 | + 1.7% | 21 | 14,524 | + 1.7% | 21 | 20 |
| 21 | Kia K8 | 2,423 | + 59.5% | 18 | 15,074 | + 20.8% | 20 | 19 |
| 22 | Kia EV3 | 1,884 | new | 22 | 12,525 | new | 22 | 28 |
| 23 | Hyundai Ioniq 5 | 1,489 | – 18.8% | 27 | 6,869 | – 3.6% | 24 | 26 |
| 24 | Kia Tasman | 1,302 | new | 25 | 3,994 | new | 31 | – |
| 25 | Hyundai Casper | 1,205 | – 64.1% | 36 | 7,591 | – 62.7% | 23 | 13 |
| 26 | Kia Morning | 1,204 | + 22.2% | 23 | 6,587 | – 7.0% | 26 | 24 |
| 27 | Hyundai Venue | 1,086 | + 119.8% | 29 | 4,977 | + 114.4% | 28 | 39 |
| 28 | Kia EV4 | 1,073 | new | 24 | 3,277 | new | 34 | – |
| 29 | Kia Niro | 1,007 | – 28.0% | 26 | 6,634 | – 21.3% | 25 | 25 |
| 30 | Chevrolet Trax Crossover | 1,004 | – 31.4% | 30 | 6,375 | – 37.6% | 27 | 23 |
| 31 | Hyundai Ioniq 9 | 767 | new | 32 | 3,608 | new | 33 | – |
| 32 | Kia EV6 | 727 | – 49.2% | 31 | 4,808 | – 9.4% | 29 | 31 |
| 33 | Hyundai Ioniq 6 | 674 | + 130.8% | 34 | 2,954 | + 38.8% | 36 | 38 |
| 34 | Genesis G90 | 668 | + 5.5% | 35 | 3,932 | – 11.0% | 32 | 33 |
| 35 | KGM Torres | 654 | – 54.1% | 33 | 4,589 | – 46.0% | 30 | 27 |
| 36 | KGM Musso EV | 563 | new | 28 | 2,975 | new | 35 | – |
| 37 | Renault Korea Arkana | 487 | – 57.7% | 37 | 2,288 | – 61.8% | 39 | 32 |
| 38 | KGM Musso Sports | 431 | new | 39 | 1,684 | new | 41 | – |
| 39 | KGM Tivoli | 379 | – 44.5% | 38 | 2,372 | – 31.4% | 37 | 35 |
| 40 | KGM Musso Khan | 345 | new | 41 | 1,258 | new | 44 | – |
| 41 | Renault Korea QM6 | 318 | – 60.6% | 40 | 2,294 | – 49.5% | 38 | 34 |
| 42 | KGM Actyon | 265 | new | 43 | 1,864 | new | 40 | 37 |
| 43 | Chevrolet Trailblazer | 244 | – 26.3% | 42 | 1,470 | – 38.8% | 43 | 40 |
| 44 | KGM Torres EVX | 237 | – 58.2% | 50 | 1,117 | – 71.3% | 45 | 36 |
| 45 | Genesis G70 | 206 | + 20.5% | 45 | 998 | – 16.5% | 46 | 42 |
| 46 | Kia EV9 | 113 | + 0.0% | 44 | 768 | – 37.3% | 48 | 45 |
| 47 | KGM Rexton New Arena | 111 | – 25.0% | 49 | 638 | – 40.5% | 50 | 46 |
| 48 | Kia K9 | 92 | – 42.5% | 48 | 861 | – 28.3% | 47 | 44 |
| 49 | Genesis GV60 | 80 | + 48.1% | 47 | 362 | + 14.9% | 52 | 51 |
| 50 | Renault Korea SM6 | 79 | + 83.7% | 54 | 221 | – 54.8% | 54 | 50 |
| 51 | Hyundai ST1 | 77 | – 56.0% | 46 | 623 | + 213.1% | 51 | 49 |
| 52 | KGM Korando | 56 | – 54.5% | 51 | 297 | – 52.2% | 53 | 47 |
| 53 | Hyundai Nexo | 50 | – 83.0% | 53 | 725 | – 50.4% | 49 | 41 |
| 54 | Renault Korea Master | 21 | – 47.5% | 52 | 142 | – 25.7% | 55 | 53 |
| 55 | Renault Korea Scenic E-Tech | 10 | new | – | 10 | new | 61 | – |
| 56 | Chevrolet Colorado | 9 | + 350.0% | 56 | 60 | – 17.8% | 56 | 52 |
| 57 | Chevrolet Traverse | 7 | – 88.7% | – | 50 | – 90.4% | 57 | 48 |
South Korea June 2025 – foreign models:
| Pos | Model | Jun-25 | /24 | May | 2025 | /24 | Pos | FY24 |
| 1 | Tesla Model Y | 6,162 | + 81.0% | 1 | 15,421 | + 53.6% | 1 | 3 |
| 2 | Mercedes E Class | 2,595 | + 4.8% | 2 | 13,554 | + 52.0% | 2 | 1 |
| 3 | BMW 5 Series | 2,255 | + 43.3% | 3 | 11,958 | + 19.3% | 3 | 2 |
| 4 | Mercedes GLC | 1,011 | + 20.9% | 4 | 4,260 | + 18.1% | 4 | 5 |
| 5 | Mercedes GLE | 605 | + 16.1% | 5 | 3,062 | + 2.1% | 8 | 11 |
| 6 | BMW 3 Series | 574 | + 31.7% | 10 | 2,826 | + 25.3% | 10 | 10 |
| 7 | BMW X3 | 544 | – 1.6% | 7 | 3,267 | + 14.0% | 7 | 12 |
| 8 | Lexus ES | 467 | – 9.5% | 13 | 3,292 | – 5.3% | 6 | 6 |
| 9 | BMW 7 Series | 400 | + 7.8% | 14 | 2,547 | + 32.9% | 12 | 15 |
| 10 | Lexus NX | 394 | + 3.7% | 16 | 2,324 | + 47.1% | 14 | 16 |
| 11 | Porsche Cayenne | 374 | + 592.6% | 8 | 2,267 | + 21.0% | 15 | 19 |
| 12 | Volvo XC60 | 373 | – 36.0% | 11 | 2,591 | – 8.5% | 11 | 8 |
| 13 | Mercedes C Class | 373 | + 90.3% | 15 | 1,706 | – 38.3% | 21 | 18 |
| 14 | BMW X5 | 369 | – 23.3% | 6 | 3,026 | + 2.0% | 9 | 7 |
| 15 | BMW X7 | 369 | + 23.4% | 17 | 2,421 | + 21.5% | 13 | 14 |
| 16 | Mercedes S Class | 361 | – 32.5% | 18 | 2,141 | – 16.4% | 16 | 9 |
| 17 | BMW X4 | 360 | + 22.9% | 24 | 1,814 | – 7.8% | 19 | 17 |
| 18 | Audi Q4 e-Tron | 347 | – 2.0% | 23 | 1,511 | + 3.0% | 24 | 22 |
| 19 | Mini Cooper Hatch | 335 | + 6.3% | 22 | 1,705 | – 46.5% | 22 | 21 |
| 20 | Mercedes CLE | 311 | – 14.6% | 20 | 1,803 | + 61.1% | 20 | 25 |
| 21 | BMW X6 | 290 | + 11.5% | 21 | 1,951 | + 23.3% | 17 | 20 |
| 22 | VW ID.5 | 261 | new | 26 | 549 | new | 48 | n/a |
| 23 | Toyota RAV4 | 248 | + 14.3% | 31 | 951 | – 31.2% | 35 | 23 |
| 24 | Mercedes G Class | 244 | + 20.2% | 12 | 1,816 | + 97.0% | 18 | 26 |
| 25 | Volvo XC40 | 226 | – 0.9% | 30 | 1,331 | + 18.0% | 25 | 28 |
| 26 | VW ID.4 | 222 | n/a | 50 | 1,141 | + 94.7% | 30 | 27 |
| 27 | Lexus RX | 217 | + 63.2% | 36 | 1,015 | + 13.4% | 33 | 36 |
| 28 | BYD Atto 3 | 214 | new | 9 | 1,280 | new | 26 | – |
| 29 | BMW 4 Series | 214 | + 65.9% | 32 | 1,081 | + 58.7% | 31 | 38 |
| 30 | BMW X1 | 211 | + 48.6% | 34 | 1,274 | + 31.2% | 27 | 32 |
| 31 | Tesla Model 3 | 210 | – 88.0% | 19 | 3,631 | – 48.3% | 5 | 4 |
| 32 | Porsche 911 | 203 | + 256.1% | 49 | 502 | – 5.6% | 50 | 52 |
| 33 | Porsche Macan | 187 | n/a | 37 | 631 | + 230.4% | 43 | n/a |
| 34 | Toyota Camry | 178 | + 35.9% | 41 | 1,190 | + 32.5% | 29 | 31 |
| 35 | Ford Explorer | 176 | + 23.1% | 27 | 1,659 | + 130.4% | 23 | 40 |
| 36 | Mini Electric | 172 | new | n/a | 185 | new | 62 | n/a |
| 37 | BMW i5 | 168 | + 46.1% | 42 | 828 | – 17.4% | 38 | 51 |
| 38 | Audi A3 | 166 | n/a | 43 | n/a | n/a | n/a | n/a |
| 39 | Range Rover Sport | 156 | + 43.1% | n/a | 663 | + 61.3% | 42 | n/a |
| 40 | Range Rover | 149 | + 4.9% | n/a | 490 | – 33.5% | 51 | 39 |
| 41 | VW Golf | 147 | n/a | n/a | 227 | n/a | 60 | 45 |
| 42 | Polestar 2 | 143 | + 429.6% | 38 | 316 | + 13.3% | 59 | n/a |
| 43 | Volvo XC90 | 142 | – 10.1% | n/a | 616 | – 27.2% | 45 | 42 |
| 44 | Audi Q3 | 139 | + 826.7% | 39 | 511 | + 572.4% | 49 | n/a |
| 45 | Porsche Taycan | 137 | n/a | 45 | 897 | + 250.4% | 36 | 47 |
| 46 | Volvo S90 | 127 | – 35.5% | 46 | 626 | – 42.8% | 44 | 30 |
| 47 | Porsche Panamera | 125 | + 78.6% | 29 | 1,245 | + 453.3% | 28 | 43 |
| 48 | Mini Countryman | 119 | – 33.5% | 48 | 858 | – 47.0% | 37 | 24 |
| 49 | Jeep Wrangler | 119 | + 38.4% | n/a | 480 | – 13.8% | 52 | 46 |
| 50 | Polestar 4 | 118 | new | 25 | 1,070 | new | 32 | n/a |
Source: KAIDA
This Post Has 5 Comments
Do South Koreans know that the Grand Koleos is a Geely? That’s fantastic. Renault should bring this car to Europe.
I don’t think Renault could succeed in Europe with this model. Renault knows how to make small cars. Where Renault is strong, people buy small cars.
I think the last successful large Renault was the Espace II in the MPV era. That is long gone and Renault remembers the failure of the last Koleos.
Besides, it’s a Chinese model and Geely has luxury brands in Europe. I don’t see any effort to go on the offensive towards cheaper cars. They would write everywhere that it’s a Chinese car Geely.
When I look at the Torres evx, which is BYD technology, it didn’t succeed, although it has a great price and parameters. People are more likely to pay extra for an european car that holds its price for resale.
Well, Renault has a variety of large cars, the Master, Trafic, Espace, Grand Koleos, they may not sell much but they have some sales and are good cars. The Grand Koleos is practically the same size as the Espace so it is not really a necessary model in Europe, but the Grand Koleos is not a Chinese car in an obvious way, if it were the South Koreans would not buy it because they do not have good relations with China.
Local brands whit 80,9% marketshare. Importcars have even no statistic for modells.
Hi Vasile, we will publish foreign model data as soon as we receive it.