Italy June 2025: Devastated market (-17.4%), Dacia places two models on podium for the 1st time
The Dacia Duster is #3 in Italy in June. Picture quattroruote.it
Mediocre results for new car sales in Italy in June: off -17.4% year-on-year to 132,191 units. This way the H1 volume drops further into negative at -3.6% to 854,690. This is a loss of 21.1% and 228,500 units compared with pre-pandemic H1 2019. Sales by channel show private sales imploding -29.5% to 67,756 and 50.9% share vs. 59.5% in June 2024 (51.7% vs. 55% YTD). Weak private sales traditionally show an artificial market. Meanwhile self registrations are down -14% to 18,887 and 14.2% share vs. 13.6% a year ago (10.1% vs. 11.1% YTD), long term leases are actually up 4% to 31,672 and 23.8% share vs. 18.9% (24% vs. 20.7% YTD), short term rentals surge 36.6% to 6,515 and 4.9% share vs. 3% (9.5% vs. 7.7% YTD) and company sales edge up 0.5% to 8,303 and 6.2% share vs. 5.1% (5.7% vs. 5.4% YTD).
Looking at power sources, petrol freefalls -26.5% to 23.6% share vs. 26.5% a year ago (26.1% vs. 30.2% YTD), diesel is off -35.8% to 10% share vs. 12.8% last year (9.9% vs. 14.6% YTD), LPG drops 21.5% to 9.6% share vs. 10.1% in June 2024 (9.1% vs. 9.1% YTD) and HEVs edge down -7.1% to 43.6% vs. 38.7% (44.5% vs. 38.9% YTD). Among this, full hybrids are off -4.7% to 12.9% share vs. 11.1% a year ago (12.6$ vs. 10.8% YTD) and mild hybrids are down -8.1% to 30.7% share vs. 27.6% last year (31.9% vs. 28.1% YTD). PHEVs surge 69.9% to 9,546 and 7.2% share vs. 3.5% in June 2024 (5.3% vs. 3.3% YTD) but BEVs sink -40.7% to just 7,953 and 6% share vs. 8.3% a year ago as last June marked the start of incentives for BEVs. As a result BEV YTD share is still up on H1 2024 at 5.2% vs. 3.9% last year.
In the brands ranking, Fiat (-34.8%) continues to see its market share thaw month after month: it started the year at 11.9%, then 10.7% in February, 9.7% in March, 8.8% in April, 8.6% in May and 8.3% this month. Toyota (-10.9%) and Volkswagen (-13.2%) ensure the podium is unchanged on last month, H1 and FY2024. Dacia (-32.6%) is down on what was a record month last year but still gains one spot on May to #4 overall. Renault (-28.3%) is also up one rank to #5, distancing BMW (+10.8%), Audi (-5.1%) and Peugeot (-15.5%) down four spots on last month to #8. Ford (+1.9%) and Mercedes (+8.9%) close out the Top 10 in positive fashion. BYD (+1284.8%), Alfa Romeo (+89.6%), DR Motor (+42.4%), Mini (+33%) and Cupra (+30.7%) all impress below. Note Cupra now sells a whopping 4.5 times the amount of sister brand Seat (-50.8%) down to a mediocre #35. Tesla is off -66%.
Over in the models charts, like the carmaker the Fiat Panda (-29.4%) has seen its market share decrease since January (10%) to just 5.7% in June. It holds 7.3% over H1. The Panda accounts for 68% of Fiat June volumes and 76% over H1. Big mistake was to now only offer the Fiat 500 as a BEV (155 sales this month) as well as the new Grande Panda (74 sales). The Dacia Sandero (-52.7%) is in complete freefall year-on-year but returns to the #2 spot it now also holds year-to-date. The Dacia Duster (+19.5%) climbs to #3, the nameplate’s best ranking since hitting #2 in December 2021. For the first time in Italy, there are two Dacia models on the podium. The Renault Clio (-28%) and Jeep Avenger (-20.6%) struggle and distance the Toyota Yaris (-0.4%) and Yaris Cross (-16.1%). The Toyota Aygo X (+6.2%) equals its best ever ranking at #8, also reached in September 2022, the MG ZS (-5%) returns inside the Top 10 while the BMW X1 (+28.1%) misses it for just two sales at #11, its new ranking best, eclipsing the #12 it hit last September.
Previous month: Italy May 2025: Jeep Avenger repeats at #2, Peugeot 208 up to record #3
One year ago: Italy June 2024: Market up 15%, Dacia and Tesla at all time highs
Full Top 51 All brands and Top 50 models below.
Italy June 2025 – brands:
| Pos | Brand | Jun-25 | % | /24 | May | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat | 11,023 | 8.3% | – 34.8% | 1 | 82,474 | 9.6% | – 13.7% | 1 | 1 |
| 2 | Toyota | 10,064 | 7.6% | – 10.9% | 2 | 65,638 | 7.7% | – 1.2% | 2 | 2 |
| 3 | Volkswagen | 9,619 | 7.3% | – 13.2% | 3 | 62,235 | 7.3% | – 4.9% | 3 | 3 |
| 4 | Dacia | 7,921 | 6.0% | – 32.6% | 5 | 54,600 | 6.4% | + 4.9% | 4 | 4 |
| 5 | Renault | 7,667 | 5.8% | – 28.3% | 6 | 43,197 | 5.1% | – 8.1% | 6 | 5 |
| 6 | BMW | 6,687 | 5.1% | + 10.8% | 8 | 39,708 | 4.6% | + 6.1% | 7 | 7 |
| 7 | Audi | 6,468 | 4.9% | – 5.1% | 9 | 37,450 | 4.4% | – 2.9% | 9 | 10 |
| 8 | Peugeot | 5,838 | 4.4% | – 15.5% | 4 | 48,898 | 5.7% | + 11.7% | 5 | 6 |
| 9 | Ford | 5,732 | 4.3% | + 1.9% | 7 | 37,985 | 4.4% | – 1.7% | 8 | 8 |
| 10 | Mercedes | 5,286 | 4.0% | + 8.9% | 12 | 29,362 | 3.4% | + 11.4% | 12 | 12 |
| 11 | Jeep | 4,699 | 3.6% | – 27.2% | 10 | 36,896 | 4.3% | – 5.1% | 10 | 9 |
| 12 | Hyundai | 4,361 | 3.3% | – 10.5% | 13 | 25,390 | 3.0% | – 8.3% | 14 | 13 |
| 13 | MG | 4,146 | 3.1% | + 4.0% | 14 | 29,288 | 3.4% | + 37.8% | 13 | 16 |
| 14 | Citroen | 3,849 | 2.9% | – 49.9% | 11 | 33,384 | 3.9% | – 14.8% | 11 | 11 |
| 15 | Kia | 3,726 | 2.8% | – 22.6% | 17 | 23,104 | 2.7% | – 8.9% | 15 | 14 |
| 16 | Suzuki | 3,224 | 2.4% | – 10.5% | 18 | 17,908 | 2.1% | – 12.4% | 19 | 18 |
| 17 | Skoda | 3,089 | 2.3% | – 6.3% | 15 | 19,832 | 2.3% | + 2.0% | 18 | 17 |
| 18 | Opel | 3,069 | 2.3% | – 26.6% | 16 | 21,982 | 2.6% | – 14.2% | 16 | 15 |
| 19 | Nissan | 2,869 | 2.2% | – 28.5% | 21 | 20,247 | 2.4% | – 10.0% | 17 | 19 |
| 20 | Alfa Romeo | 2,575 | 1.9% | + 89.6% | 19 | 16,838 | 2.0% | + 38.3% | 20 | 21 |
| 21 | Cupra | 2,184 | 1.7% | + 30.7% | 20 | 11,581 | 1.4% | + 23.0% | 21 | 24 |
| 22 | DR Motor | 2,067 | 1.6% | + 42.4% | 22 | 9,618 | 1.1% | + 2.9% | 22 | 23 |
| 23 | BYD | 1,911 | 1.4% | + 1284.8% | 23 | 9,512 | 1.1% | + 2248.6% | 23 | 37 |
| 24 | Tesla | 1,697 | 1.3% | – 66.0% | 28 | 6,468 | 0.8% | – 36.2% | 26 | 25 |
| 25 | Mini | 1,337 | 1.0% | + 33.0% | 24 | 7,742 | 0.9% | + 9.9% | 24 | 27 |
| 26 | Omoda+Jaecoo | 1,295 | 1.0% | + 5080.0% | 26 | 5,280 | 0.6% | + 3373.7% | 29 | 38 |
| 27 | Volvo | 1,284 | 1.0% | – 30.3% | 25 | 7,485 | 0.9% | – 30.1% | 25 | 22 |
| 28 | Mazda | 918 | 0.7% | – 29.5% | 27 | 5,683 | 0.7% | – 25.8% | 27 | 26 |
| 29 | Honda | 825 | 0.6% | + 2.7% | 29 | 4,774 | 0.6% | + 16.4% | 31 | 31 |
| 30 | Lancia | 719 | 0.5% | – 82.7% | 30 | 5,368 | 0.6% | – 78.3% | 28 | 20 |
| 31 | Land Rover | 659 | 0.5% | – 33.2% | 34 | 4,143 | 0.5% | – 25.8% | 32 | 29 |
| 32 | Porsche | 627 | 0.5% | + 6.8% | 31 | 3,555 | 0.4% | – 25.1% | 33 | 30 |
| 33 | Lexus | 550 | 0.4% | – 32.1% | 32 | 3,451 | 0.4% | + 20.2% | 34 | 33 |
| 34 | EVO | 525 | 0.4% | – 23.8% | 36 | 3,357 | 0.4% | + 2.8% | 35 | 32 |
| 35 | Seat | 491 | 0.4% | – 50.8% | 33 | 4,824 | 0.6% | – 37.5% | 30 | 28 |
| 36 | DS | 435 | 0.3% | + 2.4% | 35 | 2,904 | 0.3% | – 8.3% | 36 | 34 |
| 37 | Subaru | 314 | 0.2% | + 132.6% | 38 | 1,380 | 0.2% | + 77.4% | 38 | 40 |
| 38 | EMC | 280 | 0.2% | + 194.7% | 37 | 1,391 | 0.2% | + 113.0% | 37 | 41 |
| 39 | Mitsubishi | 245 | 0.2% | + 33.9% | 42 | 979 | 0.1% | – 57.8% | 41 | 35 |
| 40 | Maserati | 239 | 0.2% | + 12.2% | 41 | 1,017 | 0.1% | – 29.6% | 40 | 39 |
| 41 | Sportequipe | 199 | 0.2% | + 261.8% | 39 | 1,078 | 0.1% | + 54.7% | 39 | 43 |
| 42 | Smart | 106 | 0.1% | – 85.0% | 45 | 458 | 0.1% | – 78.8% | 43 | 36 |
| 43 | Polestar | 88 | 0.1% | + 166.7% | 46 | 244 | 0.0% | + 136.9% | 46 | 49 |
| 44 | Lamborghini | 81 | 0.1% | + 37.3% | 44 | 330 | 0.0% | + 16.6% | 45 | 46 |
| 45 | Ferrari | 75 | 0.1% | + 29.3% | 43 | 452 | 0.1% | + 10.8% | 44 | 45 |
| 46 | SsangYong | 58 | 0.0% | + 114.8% | 49 | 146 | 0.0% | – 56.9% | 49 | 47 |
| 47 | Lotus | 22 | 0.0% | – 42.1% | 47 | 144 | 0.0% | – 24.6% | 50 | 48 |
| 48 | Lynk & Co | 20 | 0.0% | – 35.5% | 48 | 196 | 0.0% | – 63.1% | 47 | 42 |
| 49 | Mahindra | 13 | 0.0% | – 13.3% | 40 | 603 | 0.1% | + 327.7% | 42 | 50 |
| 50 | Aston Martin | 11 | 0.0% | + 0.0% | 51 | 66 | 0.0% | + 20.0% | 51 | 51 |
| 51 | Jaguar | 2 | 0.0% | – 97.5% | 50 | 183 | 0.0% | – 71.0% | 48 | 44 |
| – | Others | 1,000 | 0.8% | + 327.4% | – | 3,862 | 0.5% | + 304.8% | – | – |
Italy June 2025 – models:
| Pos | Model | Jun-25 | % | /24 | May | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat Panda | 7,488 | 5.7% | – 29.4% | 1 | 62,313 | 7.3% | – 2.7% | 1 | 1 |
| 2 | Dacia Sandero | 3,615 | 2.7% | – 52.7% | 4 | 27,692 | 3.2% | – 18.1% | 2 | 2 |
| 3 | Dacia Duster | 3,261 | 2.5% | + 19.5% | 6 | 20,418 | 2.4% | + 38.5% | 6 | 12 |
| 4 | Renault Clio | 3,204 | 2.4% | – 28.0% | 8 | 16,417 | 1.9% | – 12.6% | 10 | 6 |
| 5 | Jeep Avenger | 3,116 | 2.4% | – 20.6% | 2 | 27,506 | 3.2% | + 31.8% | 3 | 3 |
| 6 | Toyota Yaris | 2,799 | 2.1% | – 0.4% | 10 | 19,284 | 2.3% | + 9.8% | 7 | 8 |
| 7 | Toyota Yaris Cross | 2,786 | 2.1% | – 16.1% | 5 | 18,740 | 2.2% | – 4.0% | 8 | 5 |
| 8 | Toyota Aygo X | 2,600 | 2.0% | + 6.2% | 13 | 12,466 | 1.5% | + 3.7% | 17 | 19 |
| 9 | MG ZS | 2,522 | 1.9% | – 5.0% | 12 | 17,204 | 2.0% | + 10.0% | 9 | 14 |
| 10 | Ford Puma | 2,316 | 1.8% | + 26.2% | 9 | 15,091 | 1.8% | – 1.6% | 11 | 13 |
| 11 | BMW X1 | 2,314 | 1.8% | + 28.1% | 19 | 11,973 | 1.4% | + 20.4% | 20 | 20 |
| 12 | Peugeot 208 | 2,294 | 1.7% | + 12.1% | 3 | 21,328 | 2.5% | + 30.6% | 5 | 7 |
| 13 | VW Tiguan | 2,193 | 1.7% | + 1.7% | 17 | 12,885 | 1.5% | + 46.9% | 16 | 21 |
| 14 | Renault Captur | 2,133 | 1.6% | – 39.8% | 16 | 14,131 | 1.7% | – 16.2% | 12 | 10 |
| 15 | VW T-Roc | 2,074 | 1.6% | – 24.7% | 14 | 13,973 | 1.6% | – 17.9% | 13 | 11 |
| 16 | Citroen C3 | 2,067 | 1.6% | – 55.8% | 7 | 25,466 | 3.0% | – 3.3% | 4 | 4 |
| 17 | Fiat 600 | 2,002 | 1.5% | + 293.3% | 11 | 13,820 | 1.6% | + 926.0% | 14 | n/a |
| 18 | VW T-Cross | 1,939 | 1.5% | – 11.7% | 18 | 12,269 | 1.4% | – 5.6% | 18 | 16 |
| 19 | Nissan Qashqai | 1,894 | 1.4% | – 32.6% | 36 | 10,875 | 1.3% | – 15.5% | 21 | 22 |
| 20 | Hyundai i10 | 1,662 | 1.3% | + 0.2% | 25 | 7,908 | 0.9% | – 8.8% | 29 | 26 |
| 21 | Opel Corsa | 1,537 | 1.2% | – 41.1% | 21 | 13,737 | 1.6% | + 3.6% | 15 | 15 |
| 22 | Kia Sportage | 1,462 | 1.1% | – 28.4% | 24 | 10,264 | 1.2% | – 16.3% | 22 | 18 |
| 23 | Peugeot 2008 | 1,459 | 1.1% | – 36.5% | 15 | 12,180 | 1.4% | – 12.1% | 19 | 17 |
| 24 | BYD Seal U | 1,446 | 1.1% | n/a | 23 | 7,125 | 0.8% | n/a | 32 | n/a |
| 25 | Audi A3 | 1,422 | 1.1% | + 48.0% | 22 | 8,614 | 1.0% | + 21.5% | 25 | 37 |
| 26 | Kia Picanto | 1,365 | 1.0% | – 8.0% | 27 | 7,087 | 0.8% | + 18.2% | 33 | 34 |
| 27 | Peugeot 3008 | 1,297 | 1.0% | – 18.0% | 20 | 9,160 | 1.1% | + 31.9% | 24 | 39 |
| 28 | Mercedes GLA | 1,270 | 1.0% | + 20.7% | 33 | 6,883 | 0.8% | – 2.0% | 35 | 29 |
| 29 | Suzuki Swift | 1,178 | 0.9% | + 19.2% | 42 | 5,874 | 0.7% | + 26.6% | 40 | 43 |
| 30 | Alfa Romeo Junior | 1,128 | 0.9% | new | 30 | 8,450 | 1.0% | new | 26 | n/a |
| 31 | BMW X3 | 1,114 | 0.8% | + 87.2% | 44 | 4,579 | 0.5% | + 12.5% | n/a | n/a |
| 32 | Alfa Romeo Tonale | 1,102 | 0.8% | + 19.0% | 46 | 6,284 | 0.7% | – 27.3% | 39 | 28 |
| 33 | Toyota C-HR | 1,084 | 0.8% | – 22.0% | 28 | 9,201 | 1.1% | + 14.9% | 23 | 25 |
| 34 | VW Golf | 1,079 | 0.8% | + 17.7% | 29 | 8,071 | 0.9% | + 27.7% | 28 | 31 |
| 35 | Audi Q3 | 1,047 | 0.8% | – 49.4% | n/a | 6,536 | 0.8% | – 33.9% | 36 | 23 |
| 36 | Ford Focus | 1,034 | 0.8% | + 28.9% | 31 | 7,224 | 0.8% | + 6.1% | 31 | 38 |
| 37 | Renault Symbioz | 999 | 0.8% | new | 34 | 5,012 | 0.6% | new | 48 | n/a |
| 38 | Hyundai i20 | 962 | 0.7% | + 5.1% | n/a | n/a | n/a | n/a | n/a | 42 |
| 39 | Audi A1 | 958 | 0.7% | + 4.2% | n/a | 5,254 | 0.6% | n/a | 46 | n/a |
| 40 | Ford Tourneo Courier | 952 | 0.7% | + 23.3% | 32 | 6,287 | 0.7% | + 62.4% | 38 | n/a |
| 41 | Volvo XC40 | 932 | 0.7% | + 4.0% | n/a | 4,733 | 0.6% | n/a | 50 | 50 |
| 42 | MG 3 | 911 | 0.7% | new | 47 | 8,305 | 1.0% | new | 27 | n/a |
| 43 | Tesla Model Y | 902 | 0.7% | – 46.9% | n/a | 3,055 | 0.4% | – 34.4% | n/a | n/a |
| 44 | Ford Kuga | 886 | 0.7% | – 22.9% | 39 | 6,293 | 0.7% | – 18.6% | 37 | 33 |
| 45 | Hyundai Tucson | 885 | 0.7% | – 26.0% | 26 | 6,949 | 0.8% | + 13.8% | 34 | 36 |
| 46 | Suzuki Vitara | 835 | 0.6% | – 0.1% | n/a | 5,735 | 0.7% | – 3.9% | 42 | 41 |
| 47 | Nissan Juke | 822 | 0.6% | + 10.2% | n/a | 7,304 | 0.9% | + 4.8% | 30 | 35 |
| 48 | Cupra Leon | 808 | 0.6% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 49 | Jeep Compass | 806 | 0.6% | – 32.0% | n/a | 4,719 | 0.6% | – 47.2% | n/a | 27 |
| 50 | VW Polo | 806 | 0.6% | – 33.6% | 48 | n/a | n/a | n/a | n/a | 32 |
| n/a | Tesla Model 3 | 793 | 0.6% | – 75.8% | n/a | 3,396 | 0.4% | – 36.5% | n/a | n/a |
| n/a | Skoda Kamiq | 748 | 0.6% | – 26.7% | 41 | 5,651 | 0.7% | + 13.2% | 43 | 49 |
| n/a | Skoda Fabia | 718 | 0.5% | – 17.4% | 38 | 5,796 | 0.7% | + 15.3% | 41 | 45 |
| n/a | Lancia Ypsilon | 718 | 0.5% | – 82.7% | n/a | 5,367 | 0.6% | – 78.3% | 45 | 9 |
| n/a | BMW Serie 1 | 708 | 0.5% | n/a | 35 | 5,180 | 0.6% | n/a | 47 | n/a |
| n/a | DR 5.0 | 631 | 0.5% | n/a | 43 | 4,993 | 0.6% | n/a | 49 | 48 |
| n/a | VW Taigo | 616 | 0.5% | – 17.8% | 37 | 5,501 | 0.6% | – 10.6% | 44 | 47 |
Source: UNRAE
This Post Has 7 Comments
I’m so much angry!!! These guys are traitors!!! Buying german cars like crazy, especially bmw. Fiat 600 is now 17, i expected finnaly to be in top 10. Junior is worse and worse for months. Traitors buying german cars, im bigger Italian than them!!!
I have seen the Grande Panda in person recently and it looks great. Hopefully it will be successful.
Just 74 Grande Panda’s …. good grief ;(
Should be 7.400 p/m
I agree! Admittedly the Hybrid variant should appear in the sales soon, but what a mediocre start indeed.
the first hybrids will be delivered now. that’s why there’s no data yet. obviously nobody here in italy is interested in the ev version
Hi, I guess you forgot the chart with models
Thanks for picking this up! Amended now.