Thailand May 2025: BYD passes Isuzu to record third place and 10.5% share

June 30, 2025
Matt Gasnier
1 Comment

BYD places three models inside the Thai Top 10 for the first time, including the Sealion 7.

54,942 new cars found a buyer in Thailand in May, with the year-to-date volume now standing at 266,092. Toyota leads the way with 36.7% share above Honda at 12.3%, both below their YTD levels. The big event this month is the third place of BYD with a record 10.5% share. The Chinese brand overtakes Isuzu for the first time, even though Isuzu is an established local producer in Thailand. Mitsubishi and Ford exchange rankings vs. last month to #5 and #6 respectively. Tesla climbs back up inside the Top 10, up 14 spots on April to #9 with 2% share. Newcomer Xpeng is up 11 ranks to #18 while we welcome Geely at #20.

Over in the models charts, the Toyota Hilux Revo holds onto the lead but is weak at 9.2% share. The Toyota Yaris Ativ passes the Isuzu D-Max to reach the 2nd spot overall for the first time since we restarted following the Thai market last August. The Toyota Yaris Cross repeats at #4 ahead of the Honda City and HR-V. BYD places three models inside the Top 10 for the first time ever: the Dolphin is up 13 spots on last month to #7, the Sealion 6 down three to #8 and the Sealion 7 up four to #10. The Tesla Model Y is up 83 ranks to #14, by far its best ranking so far.

Previous month: Thailand April 2025: BYD up to record 10.3% share, places Sealion 6 at #5

Previous year: Thailand Full Year 2024: Toyota Hilux reclaims lead for first time in 5 years

Full May 2025 Top 45 All brands and Top 206 All models below.

Thailand May 2025 – brands:

Pos	Brand	May-25	%	Apr	2025	%	Pos	FY24
1	Toyota	20,170	36.7%	1	103,796	39.0%	1	1
2	Honda	6,757	12.3%	2	34,696	13.0%	2	2
3	BYD	5,787	10.5%	4	19,281	7.2%	4	6
4	Isuzu	5,550	10.1%	3	32,916	12.4%	3	3
5	Mitsubishi	2,184	4.0%	6	11,431	4.3%	5	4
6	Ford	1,887	3.4%	5	9,570	3.6%	6	5
7	MG	1,684	3.1%	7	7,885	3.0%	7	7
8	GAC Aion	1,309	2.4%	8	5,272	2.0%	8	15
9	Tesla	1,087	2.0%	23	1,812	0.7%	18	17
10	BMW	984	1.8%	9	4,990	1.9%	9	8
11	ChangAn	913	1.7%	13	4,214	1.6%	10	14
12	Mazda	778	1.4%	10	3,654	1.4%	12	9
13	Mercedes	720	1.3%	12	3,814	1.4%	11	10
14	Ora	682	1.2%	11	2,905	1.1%	13	20
15	Denza	551	1.0%	19	2,131	0.8%	15	–
16	Nissan	491	0.9%	14	2,836	1.1%	14	11
17	Suzuki	395	0.7%	15	2,098	0.8%	16	13
18	Xpeng	343	0.6%	29	775	0.3%	24	31
19	Zeekr	264	0.5%	18	1,089	0.4%	20	30
20	Geely	263	0.5%	–	263	0.1%	34	–
21	Haval	238	0.4%	20	963	0.4%	22	19
22	Volvo	231	0.4%	16	1,310	0.5%	19	18
23	Hyundai	200	0.4%	17	1,027	0.4%	21	16
24	Neta	189	0.3%	21	1,828	0.7%	17	12
25	Jaecoo	176	0.3%	25	770	0.3%	25	32
26	Porsche	165	0.3%	22	741	0.3%	26	22
27	Mini	162	0.3%	24	800	0.3%	23	21
28	Omoda	153	0.3%	27	466	0.2%	27	–
29	TANK	110	0.2%	34	367	0.1%	29	25
30	Kia	106	0.2%	28	429	0.2%	28	28
31	Riddara	86	0.2%	26	255	0.1%	35	–
32	Audi	83	0.2%	30	333	0.1%	30	26
33	Wuling	77	0.1%	31	322	0.1%	32	27
34	Lexus	54	0.1%	33	332	0.1%	31	23
35	Subaru	47	0.1%	32	292	0.1%	33	24
36	Peugeot	27	0.0%	35	80	0.0%	37	29
37	Volt	10	0.0%	41	20	0.0%	41	34
38	Leapmotor	7	0.0%	37	39	0.0%	39	–
39	Land Rover	5	0.0%	39	51	0.0%	38	33
40	Maserati	5	0.0%	40	18	0.0%	42	36
41	Bentley	4	0.0%	36	36	0.0%	40	35
42	GWM	4	0.0%	–	7	0.0%	44	–
43	Lotus	2	0.0%	38	11	0.0%	43	–
44	Chevrolet	1	0.0%	–	3	0.0%	45	38
45	Volkswagen	1	0.0%	–	3	0.0%	46	41

Thailand May 2025 – models:

Pos	Model	May-25	%	Apr	2025	%	Pos	FY24
1	Toyota Hilux Revo	5,042	9.2%	1	28,283	10.6%	1	1
2	Toyota Yaris Ativ	4,810	8.8%	3	22,613	8.5%	3	3
3	Isuzu D-Max	4,465	8.1%	2	26,280	9.9%	2	2
4	Toyota Yaris Cross	3,180	5.8%	4	16,336	6.1%	4	4
5	Honda City	2,747	5.0%	6	14,562	5.5%	5	5
6	Honda HR-V	2,117	3.9%	7	10,304	3.9%	6	6
7	BYD Dolphin	1,681	3.1%	20	5,167	1.9%	13	10
8	BYD Sealion 6 Dm-i	1,562	2.8%	5	5,466	2.1%	11	–
9	Toyota Fortuner	1,437	2.6%	8	6,656	2.5%	8	9
10	BYD Sealion 7	1,380	2.5%	14	4,952	1.9%	15	–
11	Toyota Corolla Cross	1,265	2.3%	9	6,668	2.5%	7	8
12	Ford Ranger	1,169	2.1%	11	5,864	2.2%	10	7
13	Isuzu MU-X	1,085	2.0%	10	6,636	2.5%	9	11
14	Tesla Model Y	1,056	1.9%	97	1,238	0.5%	41	66
15	Honda Civic	1,039	1.9%	13	5,236	2.0%	12	13
16	Toyota Hiace	923	1.7%	12	4,975	1.9%	14	17
17	MG 4	914	1.7%	19	3,657	1.4%	21	23
18	Toyota Camry	861	1.6%	15	3,880	1.5%	17	39
19	Toyota Hilux CHAMP	812	1.5%	16	3,871	1.5%	18	21
20	Mitsubishi Triton	759	1.4%	17	4,204	1.6%	16	19
21	GAC Aion V	754	1.4%	26	2,464	0.9%	24	–
22	BYD Atto 3	746	1.4%	27	1,539	0.6%	32	20
23	Ford Everest	714	1.3%	18	3,687	1.4%	19	15
24	Mitsubishi Xpander	623	1.1%	22	3,664	1.4%	20	14
25	Honda CR-V	623	1.1%	21	3,225	1.2%	22	12
26	Ora Good Cat	584	1.1%	24	2,388	0.9%	26	40
27	Denza D9	551	1.0%	40	2,131	0.8%	28	–
28	Toyota Yaris	527	1.0%	23	2,810	1.1%	23	18
29	Changan Deepal S07	391	0.7%	36	2,327	0.9%	27	26
30	Toyota Corolla Altis	389	0.7%	25	2,432	0.9%	25	16
31	Changan Lumin	384	0.7%	39	1,191	0.4%	42	103
32	Mazda2	379	0.7%	29	1,925	0.7%	30	24
33	Toyota Alphard	377	0.7%	28	2,088	0.8%	29	28
34	Toyota Veloz	312	0.6%	30	1,793	0.7%	31	27
35	GAC Aion Y Plus	306	0.6%	31	1,310	0.5%	37	30
36	Mitsubishi Mirage	295	0.5%	35	1,354	0.5%	36	35
37	Mitsubishi Attrage	290	0.5%	37	1,278	0.5%	39	31
38	BMW 3 Series	273	0.5%	34	1,427	0.5%	33	44
39	Geely EX5	263	0.5%	–	263	0.1%	89	–
40	BYD M6	254	0.5%	33	1,290	0.5%	38	88
41	GAC Aion Hyper HT	247	0.4%	38	1,384	0.5%	34	116
42	Nissan Almera	226	0.4%	32	1,369	0.5%	35	29
43	Zeekr 009	217	0.4%	45	882	0.3%	46	232
44	Mitsubishi Pajero Sport	186	0.3%	41	894	0.3%	44	38
45	BMW X1	183	0.3%	48	892	0.3%	45	49
46	Suzuki Swift	183	0.3%	47	731	0.3%	55	37
47	Honda Accord	181	0.3%	44	852	0.3%	49	36
48	Xpeng G6	179	0.3%	73	611	0.2%	60	122
49	Jaecoo 6 EV	176	0.3%	63	770	0.3%	52	128
50	MG 5	170	0.3%	43	875	0.3%	47	33
51	Mazda CX-3	170	0.3%	61	544	0.2%	66	58
52	Nissan Kicks	164	0.3%	53	924	0.3%	43	32
53	BYD Seal	164	0.3%	51	867	0.3%	48	25
54	Xpeng X9	164	0.3%	–	164	0.1%	109	–
55	Mercedes C-Class Estate	157	0.3%	46	841	0.3%	50	45
56	Neta V	156	0.3%	55	1,250	0.5%	40	22
57	Mercedes E-Class Cabriolet	154	0.3%	54	793	0.3%	51	53
58	Omoda C5 EV	153	0.3%	68	466	0.2%	71	–
59	MG 3	141	0.3%	58	760	0.3%	53	99
60	Haval Jolion	141	0.3%	64	610	0.2%	61	41
61	BMW 5 Series	129	0.2%	56	703	0.3%	56	47
62	Mercedes GLC Coupe	127	0.2%	60	650	0.2%	58	50
63	MG ZS	123	0.2%	50	652	0.2%	57	46
64	Toyota Vellfire	118	0.2%	52	616	0.2%	59	78
65	Suzuki Celerio	115	0.2%	59	601	0.2%	62	48
66	MG EP	110	0.2%	78	422	0.2%	74	59
67	Toyota Innova Crysta	109	0.2%	49	735	0.3%	54	42
68	TANK 300	104	0.2%	92	315	0.1%	84	77
69	Porsche Cayenne	100	0.2%	86	426	0.2%	73	72
70	Hyundai Staria	98	0.2%	62	538	0.2%	67	51
71	Ora 07	98	0.2%	42	517	0.2%	69	75
72	Haval H6	97	0.2%	85	353	0.1%	79	56
73	Mazda CX-30	94	0.2%	69	507	0.2%	70	43
74	Kia EV5	91	0.2%	79	357	0.1%	78	97
75	Changan Avatr 11	87	0.2%	76	317	0.1%	82	184
76	Riddara RD6	86	0.2%	67	255	0.1%	92	–
77	BMW 2 Series Gran Coupe	75	0.1%	70	407	0.2%	76	67
78	Volvo EX30	74	0.1%	66	411	0.2%	75	81
79	MG Extender	72	0.1%	65	566	0.2%	65	61
80	Wuling Bingo	72	0.1%	80	283	0.1%	87	117
81	Mazda CX-5	68	0.1%	77	332	0.1%	81	100
82	MG HS	66	0.1%	72	431	0.2%	72	69
83	Mini Aceman	66	0.1%	89	219	0.1%	96	–
84	Mercedes GLA	61	0.1%	81	338	0.1%	80	63
85	Mercedes CLS Coupe	57	0.1%	83	316	0.1%	83	76
86	Nissan Terra	49	0.1%	91	261	0.1%	90	82
87	BMW iX3	49	0.1%	88	220	0.1%	95	71
88	Nissan Serena	48	0.1%	82	259	0.1%	91	–
89	Suzuki Ertiga	47	0.1%	57	530	0.2%	68	110
90	Volvo EX40	47	0.1%	84	304	0.1%	85	57
91	Volvo EC40	47	0.1%	87	264	0.1%	88	64
92	Zeekr X	47	0.1%	115	207	0.1%	98	120
93	BMW X3	45	0.1%	106	183	0.1%	105	79
94	MG VS HEV	44	0.1%	93	224	0.1%	94	62
95	Hyundai Stargazer X	41	0.1%	98	196	0.1%	100	60
96	Honda WR-V	40	0.1%	75	397	0.1%	77	52
97	BMW X4	37	0.1%	100	210	0.1%	97	101
98	BMW X5	36	0.1%	90	224	0.1%	93	83
99	Mercedes AMG CLE	36	0.1%	96	189	0.1%	102	153
100	Suzuki XL7	35	0.1%	95	149	0.1%	112	89
101	Mini 5-Door Hatch	34	0.1%	110	204	0.1%	99	85
102	Mini 3-Door Hatch	34	0.1%	117	192	0.1%	101	87
103	Neta X	33	0.1%	114	578	0.2%	63	54
104	Changan Deepal L07	33	0.1%	102	289	0.1%	86	74
105	Tesla Model 3	31	0.1%	71	574	0.2%	64	34
106	Mercedes A-Class	31	0.1%	109	178	0.1%	106	92
107	Mazda3	31	0.1%	99	168	0.1%	107	80
108	Mitsubishi Xforce	30	0.1%	–	30	0.0%	163	–
109	Subaru Forester	29	0.1%	94	184	0.1%	104	73
110	Mini Countryman	28	0.1%	105	185	0.1%	103	70
111	Lexus LM	26	0.0%	103	156	0.1%	111	91
112	Volvo V60	26	0.0%	143	78	0.0%	127	129
113	Mercedes GLE	25	0.0%	111	167	0.1%	108	95
114	MG Maxus 7	23	0.0%	107	118	0.0%	114	162
115	BMW X7	22	0.0%	150	74	0.0%	131	113
116	Porsche Panamera	21	0.0%	133	76	0.0%	130	123
117	BMW i5	21	0.0%	163	59	0.0%	145	132
118	Mazda CX-8	20	0.0%	127	93	0.0%	118	90
119	Audi A5	20	0.0%	122	82	0.0%	124	104
120	Hyundai Grand Starex	19	0.0%	118	119	0.0%	113	55
121	Changan Deepal E07	18	0.0%	104	90	0.0%	120	–
122	Porsche Macan	18	0.0%	101	77	0.0%	129	124
123	Audi Q3	18	0.0%	142	56	0.0%	147	138
124	BMW 7 Series	17	0.0%	120	87	0.0%	121	114
125	Mercedes S-Class	17	0.0%	130	61	0.0%	144	115
126	Mercedes G-Class	17	0.0%	145	53	0.0%	152	133
127	Hyundai Ioniq 5	17	0.0%	140	42	0.0%	156	143
128	Subaru XV	15	0.0%	108	92	0.0%	119	119
129	Mercedes V-Class	15	0.0%	137	64	0.0%	140	144
130	Audi TT	15	0.0%	126	63	0.0%	141	125
131	Kia Sorento	15	0.0%	123	61	0.0%	142	142
132	BMW X6	14	0.0%	128	83	0.0%	123	112
133	Volvo XC90	14	0.0%	129	78	0.0%	128	127
134	Suzuki Jimny	14	0.0%	121	68	0.0%	135	108
135	Porsche 911	13	0.0%	134	82	0.0%	125	106
136	Porsche Taycan	13	0.0%	125	80	0.0%	126	111
137	Mazda BT-50	13	0.0%	132	70	0.0%	134	84
138	Peugeot 408	13	0.0%	166	29	0.0%	165	169
139	Volvo XC60	12	0.0%	116	108	0.0%	116	96
140	MG Maxus 9	12	0.0%	131	94	0.0%	117	86
141	BMW i4	12	0.0%	144	56	0.0%	148	131
142	BMW 4 Series Coupe	11	0.0%	154	67	0.0%	136	102
143	BMW 4 Series Convertible	11	0.0%	155	66	0.0%	137	109
144	BMW 6 Series Gran Turismo	11	0.0%	171	54	0.0%	149	105
145	Audi Q5	11	0.0%	152	44	0.0%	154	146
146	Lexus NX	10	0.0%	112	64	0.0%	139	121
147	Lexus RX	10	0.0%	151	61	0.0%	143	118
148	Mercedes GLS	10	0.0%	–	30	0.0%	162	134
149	MG Cyberster	9	0.0%	119	86	0.0%	122	152
150	Hyundai Creta	9	0.0%	149	71	0.0%	133	98
151	BMW iX	9	0.0%	113	54	0.0%	150	–
152	Honda BR-V	9	0.0%	138	54	0.0%	151	94
153	BMW iX2	9	0.0%	158	29	0.0%	164	161
154	Peugeot 2008	9	0.0%	174	23	0.0%	170	130
155	Hyundai Santa Fe	8	0.0%	139	44	0.0%	155	185
156	BMW i7	8	0.0%	161	26	0.0%	166	148
157	Hyundai Ioniq 6	8	0.0%	176	17	0.0%	177	188
158	Mercedes EQE	7	0.0%	136	57	0.0%	146	136
159	Leapmotor C10	7	0.0%	146	39	0.0%	158	–
160	Toyota Gr 86	7	0.0%	165	25	0.0%	169	–
161	Mercedes EQS	6	0.0%	124	74	0.0%	132	139
162	TANK 500	6	0.0%	141	52	0.0%	153	107
163	BMW XM	6	0.0%	153	36	0.0%	159	140
164	BMW Z4	6	0.0%	172	33	0.0%	161	137
165	Audi Q8	6	0.0%	164	25	0.0%	168	145
166	Maserati Grecale	5	0.0%	170	14	0.0%	183	178
167	VOLT City EV For-Four	5	0.0%	183	10	0.0%	190	158
168	VOLT City EV For-Two	5	0.0%	184	10	0.0%	191	159
169	Volvo EX90	5	0.0%	–	5	0.0%	202	–
170	Wuling Air EV	5	0.0%	–	5	0.0%	203	–
171	Peugeot 3008	4	0.0%	147	22	0.0%	171	135
172	Ford Mustang	4	0.0%	167	19	0.0%	175	165
173	Audi A4	4	0.0%	162	16	0.0%	179	155
174	GWM Poer	4	0.0%	–	7	0.0%	195	–
175	Volvo S60	3	0.0%	156	40	0.0%	157	141
176	Volvo S90	3	0.0%	169	22	0.0%	172	149
177	Mazda MX-5	3	0.0%	175	15	0.0%	182	166
178	Lexus ES	3	0.0%	181	12	0.0%	187	160
179	Lexus UX	3	0.0%	–	6	0.0%	199	176
180	Audi Q8 e-tron	3	0.0%	–	3	0.0%	209	157
181	GAC Aion ES	2	0.0%	74	113	0.0%	115	65
182	LandRover Range Rover	2	0.0%	177	26	0.0%	167	164
183	Nissan GT-R	2	0.0%	173	17	0.0%	178	172
184	Bentley Bentayga	2	0.0%	180	13	0.0%	184	167
185	Lotus Emeya	2	0.0%	168	11	0.0%	189	–
186	LandRover Range Rover Sport	2	0.0%	–	8	0.0%	193	173
187	Audi A6	2	0.0%	–	6	0.0%	197	193
188	Audi RS7 Sportback	2	0.0%	–	3	0.0%	205	209
189	Nissan Sylphy	2	0.0%	–	2	0.0%	215	216
190	Honda e:N1	1	0.0%	135	65	0.0%	138	–
191	Bentley Flying Spur	1	0.0%	160	19	0.0%	174	156
192	Suzuki Ciaz	1	0.0%	148	19	0.0%	176	68
193	Land Rover Defender	1	0.0%	178	15	0.0%	181	163
194	Lexus LBX	1	0.0%	186	13	0.0%	185	180
195	Toyota GR Supra	1	0.0%	179	13	0.0%	186	179
196	Audi Q7	1	0.0%	188	8	0.0%	192	174
197	Subaru BRZ	1	0.0%	189	8	0.0%	194	171
198	Mitsubishi Outlander	1	0.0%	190	7	0.0%	196	147
199	Peugeot 5008	1	0.0%	–	6	0.0%	200	183
200	Subaru WRX	1	0.0%	–	5	0.0%	201	194
201	Bentley Continental GT	1	0.0%	191	4	0.0%	204	198
202	Chevrolet Captiva	1	0.0%	–	3	0.0%	206	215
203	Subaru Outback	1	0.0%	193	3	0.0%	207	201
204	VW ID.Buzz	1	0.0%	–	3	0.0%	208	200
205	Audi E-tron	1	0.0%	–	1	0.0%	231	205
206	Lexus IS	1	0.0%	–	1	0.0%	232	170