Japan May 2025: Toyota Raize up to #2, sales up 3.7%
The Toyota Raize is the 2nd best-selling regular car in Japan in May.
The Japanese new vehicle market is up 3.7% year-on-year in May to 324,064 units and up 11.3% year-to-date to 1,952,994. Toyota (+4.4%) follows the overall growth rate to 30.7% share, distancing Suzuki (-0.1%) and Honda (-14.9%) both shy. Daihatsu (+64%) recovers from year-ago volumes hampered by production disruption. Mitsubishi (+26.7%) and Isuzu (+12.6%) also impress in the remainder of the Top 10, with Lexus (+4.1%), Mazda (+3.7%) and Subaru (+2.9%) around the market. Mercedes (+5.3%) confirms it is the favourite foreign carmaker in the country at #11 overall, above BMW (-6.2%), Volkswagen (+17.2%), Audi (+10.8%) and Mini (+92%).
Looking at the regular car ranking, the Toyota Yaris/Cross (-13.2%) easily remains in the lead despite a harsh year-on-year fall, but the hero of the month is the Toyota Raize (+216.8%) up 8 spots on April to land at #2 for the first time since December 2020. The Toyota Roomy (+64.4%) is also in outstanding shape at #3 overall. The Toyota Sienta (-15.9%) struggles below just as the Honda Freed (+57.1%) rounds out the Top 5 in splendid fashion. The Toyota Corolla/Cross (-46.1%) completely implodes to #6. The Toyota Voxy (+22.3%) and Noah (+25.4%) also shine below. As for kei cars, the Honda N-BOX (-7%) and Suzuki Spacia (-19.7%) keep the top spots ahead of the Daihatsu Tanto (+42.8%) and Suzuki Hustler (+19.3%). The Daihatsu Move is back up 622.7% to #6.
Previous month: Japan April 2025: Toyota places 11 models in Top 12 regular cars charts
One year ago: Japan May 2024: Honda (+37.9%), Suzuki (+20.5%) highlight recovering market
Full May 2025 Top 50 All brands, Top 50 regular cars and Top 32 All kei cars below.
Japan May 2025 – brands:
| Pos | Brand | May-25 | % | /24 | Apr | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 99,497 | 30.7% | + 4.4% | 1 | 604,919 | 31.0% | + 15.7% | 1 | 1 |
| 2 | Suzuki | 55,513 | 17.1% | – 0.1% | 2 | 315,124 | 16.1% | – 0.4% | 2 | 2 |
| 3 | Honda | 41,303 | 12.7% | – 14.9% | 3 | 270,440 | 13.9% | – 4.3% | 3 | 3 |
| 4 | Daihatsu | 38,018 | 11.7% | + 64.0% | 4 | 211,866 | 10.9% | + 150.1% | 4 | 5 |
| 5 | Nissan | 27,756 | 8.6% | – 12.2% | 5 | 185,449 | 9.5% | – 11.5% | 5 | 4 |
| 6 | Mazda | 9,906 | 3.1% | + 3.7% | 6 | 69,865 | 3.6% | + 18.2% | 6 | 6 |
| 7 | Mitsubishi | 8,559 | 2.6% | + 26.7% | 7 | 49,883 | 2.6% | – 0.6% | 7 | 7 |
| 8 | Subaru | 7,579 | 2.3% | + 2.9% | 9 | 47,099 | 2.4% | + 16.5% | 8 | 8 |
| 9 | Lexus | 7,072 | 2.2% | + 4.1% | 8 | 36,429 | 1.9% | – 4.3% | 9 | 9 |
| 10 | Isuzu | 4,916 | 1.5% | + 12.6% | 10 | 30,574 | 1.6% | + 24.5% | 10 | 10 |
| 11 | Mercedes | 4,089 | 1.3% | + 5.3% | 11 | 20,286 | 1.0% | – 1.2% | 11 | 11 |
| 12 | BMW | 2,619 | 0.8% | – 6.2% | 13 | 14,152 | 0.7% | + 15.5% | 14 | 13 |
| 13 | Volkswagen | 2,462 | 0.8% | + 17.2% | 15 | 14,323 | 0.7% | + 32.7% | 13 | 15 |
| 14 | Hino | 2,457 | 0.8% | – 23.6% | 12 | 16,029 | 0.8% | – 4.0% | 12 | 12 |
| 15 | Mitsubishi Fuso | 2,446 | 0.8% | – 0.1% | 14 | 12,241 | 0.6% | – 11.5% | 15 | 14 |
| 16 | Audi | 2,088 | 0.6% | + 10.8% | 16 | 9,116 | 0.5% | – 6.7% | 16 | 16 |
| 17 | Mini | 1,532 | 0.5% | + 92.0% | 17 | 7,724 | 0.4% | + 30.0% | 17 | 17 |
| 18 | UD Trucks | 834 | 0.3% | + 39.9% | 19 | 5,193 | 0.3% | + 41.3% | 18 | 19 |
| 19 | Volvo | 824 | 0.3% | – 3.6% | 20 | 4,578 | 0.2% | – 12.9% | 20 | 18 |
| 20 | Porsche | 601 | 0.2% | – 1.0% | 18 | 4,640 | 0.2% | + 23.7% | 19 | 21 |
| 21 | Jeep | 595 | 0.2% | – 33.5% | 21 | 3,522 | 0.2% | – 6.6% | 22 | 20 |
| 22 | BYD | 424 | 0.1% | + 319.8% | 26 | 1,195 | 0.1% | + 27.8% | 26 | 27 |
| 23 | Land Rover | 401 | 0.1% | – 23.8% | 22 | 3,631 | 0.2% | + 3.4% | 21 | 22 |
| 24 | Peugeot | 382 | 0.1% | – 10.1% | 23 | 2,513 | 0.1% | + 10.4% | 23 | 23 |
| 25 | Fiat | 304 | 0.1% | – 11.1% | 24 | 1,431 | 0.1% | – 14.7% | 24 | 25 |
| 26 | Citroen | 202 | 0.1% | – 15.5% | 25 | 1,178 | 0.1% | – 6.6% | 27 | 26 |
| 27 | Renault | 158 | 0.0% | – 57.6% | 28 | 1,285 | 0.1% | – 50.9% | 25 | 24 |
| 28 | Ferrari | 98 | 0.0% | – 13.3% | 27 | 550 | 0.0% | – 5.7% | 28 | 29 |
| 29 | Hyundai | 94 | 0.0% | + 308.7% | 29 | 308 | 0.0% | – 2.8% | 33 | 33 |
| 30 | Lamborghini | 80 | 0.0% | + 63.3% | 31 | 340 | 0.0% | + 19.7% | 30 | 32 |
| 31 | Alfa Romeo | 63 | 0.0% | – 18.2% | 32 | 336 | 0.0% | – 25.5% | 31 | 31 |
| 32 | Abarth | 54 | 0.0% | – 57.1% | 30 | 445 | 0.0% | – 29.7% | 29 | 28 |
| 33 | Maserati | 52 | 0.0% | – 48.0% | 33 | 317 | 0.0% | – 38.3% | 32 | 30 |
| 34 | Scania | 50 | 0.0% | + 31.6% | 34 | 228 | 0.0% | + 26.0% | 34 | 38 |
| 35 | Alpina | 50 | 0.0% | + 78.6% | 38 | 150 | 0.0% | – 20.2% | 41 | 41 |
| 36 | Rolls-Royce | 45 | 0.0% | + 66.7% | 39 | 171 | 0.0% | + 8.9% | 39 | 42 |
| 37 | Cadillac | 35 | 0.0% | – 7.9% | 45 | 200 | 0.0% | + 7.5% | 35 | 40 |
| 38 | Bentley | 33 | 0.0% | – 31.3% | 36 | 175 | 0.0% | – 14.6% | 38 | 36 |
| 39 | Aston Martin | 30 | 0.0% | – 42.3% | 35 | 169 | 0.0% | – 9.1% | 40 | 37 |
| 40 | Chevrolet | 30 | 0.0% | – 18.9% | 41 | 150 | 0.0% | – 43.4% | 42 | 34 |
| 41 | McLaren | 20 | 0.0% | + 0.0% | 42 | 119 | 0.0% | + 35.2% | 43 | 44 |
| 42 | Ford | 18 | 0.0% | – 21.7% | 40 | 85 | 0.0% | + 1.2% | 45 | 45 |
| 43 | DS | 17 | 0.0% | – 52.8% | 37 | 182 | 0.0% | – 10.8% | 36 | 39 |
| 44 | Lotus | 15 | 0.0% | – 6.3% | 43 | 117 | 0.0% | – 4.9% | 44 | 43 |
| 45 | Dodge | 14 | 0.0% | + 180.0% | 46 | 52 | 0.0% | + 18.2% | 46 | 46 |
| 46 | Morgan | 3 | 0.0% | + 50.0% | 49 | 6 | 0.0% | – 14.3% | 48 | 48 |
| 47 | Buick | 1 | 0.0% | + 0.0% | – | 3 | 0.0% | – 25.0% | 52 | 52 |
| 48 | Unimog | 1 | 0.0% | + 0.0% | – | 3 | 0.0% | + 0.0% | 54 | 54 |
| 49 | RUF | 1 | 0.0% | n/a | – | 2 | 0.0% | n/a | 55 | 58 |
| 50 | Jaguar | 0 | 0.0% | – 100.0% | 44 | 178 | 0.0% | – 35.7% | 37 | 35 |
| – | Others | 723 | 0.2% | + 55.2% | – | 3,292 | 0.2% | + 58.1% | – | – |
Japan May 2025 – regular cars:
| Pos | Model | May-25 | /24 | Apr | 2025 | /24 | Pos | FY24 |
| 1 | Toyota Yaris/Cross | 11,756 | – 13.2% | 1 | 74,999 | + 7.9% | 1 | 2 |
| 2 | Toyota Raize | 8,867 | + 216.8% | 10 | 37,053 | + 213.1% | 6 | 20 |
| 3 | Toyota Roomy | 8,034 | + 64.4% | 11 | 35,419 | + 218.0% | 10 | 12 |
| 4 | Toyota Sienta | 7,415 | – 15.9% | 3 | 48,497 | + 3.9% | 3 | 3 |
| 5 | Honda Freed | 6,723 | + 57.1% | 4 | 42,058 | + 35.6% | 4 | 5 |
| 6 | Toyota Corolla/Cross | 6,613 | – 46.1% | 2 | 63,999 | – 10.4% | 2 | 1 |
| 7 | Toyota Voxy | 5,737 | + 22.3% | 8 | 32,200 | + 13.6% | 13 | 10 |
| 8 | Toyota Noah | 5,667 | + 25.4% | 7 | 33,935 | + 18.3% | 11 | 11 |
| 9 | Nissan Note | 5,478 | – 25.6% | 14 | 36,359 | – 18.5% | 8 | 4 |
| 10 | Toyota Alphard | 5,324 | – 8.4% | 9 | 37,835 | + 25.9% | 5 | 8 |
| 11 | Toyota Aqua | 5,205 | + 4.8% | 5 | 36,021 | + 60.4% | 9 | 14 |
| 12 | Nissan Serena | 4,770 | – 13.4% | 13 | 32,714 | – 3.0% | 12 | 7 |
| 13 | Honda StepWGN | 4,641 | – 4.2% | 21 | 23,405 | – 20.8% | 18 | 17 |
| 14 | Toyota Prius | 4,621 | + 225.0% | 6 | 37,047 | + 6.1% | 7 | 6 |
| 15 | Suzuki Solio | 4,084 | + 5.2% | 18 | 24,195 | – 0.2% | 16 | 18 |
| 16 | Toyota Crown | 4,077 | – 5.9% | 19 | 23,484 | – 12.2% | 17 | 15 |
| 17 | Toyota Harrier | 3,736 | – 29.4% | 12 | 26,942 | – 9.2% | 15 | 13 |
| 18 | Honda Vezel | 3,460 | – 39.5% | 16 | 26,975 | – 27.7% | 14 | 9 |
| 19 | Toyota Land Cruiser W | 3,310 | + 37.0% | 20 | 19,307 | + 79.4% | 20 | 19 |
| 20 | Suzuki Jimny Wagon | 3,141 | + 62.6% | 15 | 15,915 | + 35.8% | 21 | 28 |
| 21 | Honda Fit | 2,500 | – 43.6% | 17 | 21,279 | – 22.5% | 19 | 16 |
| 22 | Subaru Impreza | 2,153 | – 2.5% | 22 | 13,500 | + 13.3% | 23 | 25 |
| 23 | Toyota Vellfire | 2,065 | – 20.6% | 23 | 13,018 | – 8.3% | 24 | 23 |
| 24 | Suzuki Swift | 2,064 | – 15.7% | 24 | 11,854 | – 25.9% | 25 | 22 |
| 25 | Toyota RAV4 | 1,908 | – 28.8% | 27 | 11,027 | – 16.2% | 27 | 26 |
| 26 | Suzuki Fronx | 1,899 | new | 35 | 8,889 | new | 36 | n/a |
| 27 | Subaru Forester | 1,869 | + 23.5% | 34 | 11,520 | + 44.6% | 26 | 29 |
| 28 | Mitsubishi Delica D5 | 1,848 | + 54.0% | 32 | 10,831 | + 44.7% | 28 | 33 |
| 29 | Mazda2 | 1,689 | – 36.3% | 33 | 10,620 | + 20.8% | 30 | 31 |
| 30 | Lexus NX350H | 1,653 | + 68.8% | 29 | 10,267 | + 77.9% | 32 | 35 |
| 31 | Lexus LBX | 1,579 | – 8.3% | 26 | 9,434 | + 7.9% | 34 | 32 |
| 32 | Honda Civic | 1,540 | + 46.2% | 25 | 9,869 | + 45.5% | 33 | 36 |
| 33 | Honda WR-V | 1,492 | – 51.3% | 31 | 14,249 | + 90.3% | 22 | 27 |
| 34 | Nissan X-Trail | 1,380 | – 9.3% | 44 | 9,196 | – 44.3% | 35 | 24 |
| 35 | Daihatsu Rocky | 1,122 | + 288.2% | 38 | 6,606 | + 312.4% | 38 | 42 |
| 36 | Mazda CX-5 | 1,083 | – 0.1% | 36 | 10,738 | + 50.0% | 29 | 34 |
| 37 | Honda ZR-V | 1,056 | – 66.8% | 30 | 10,269 | – 45.6% | 31 | 21 |
| 38 | Subaru Levorg | 1,008 | – 33.1% | 37 | 6,689 | – 44.0% | 37 | 30 |
| 39 | Mazda3 | 925 | + 11.7% | 40 | 5,805 | + 14.7% | 40 | 41 |
| 40 | Suzuki Xbee | 843 | – 3.5% | 45 | 4,492 | – 21.3% | n/a | 39 |
| 41 | Mazda MX-5 (Roadster) | 827 | + 208.6% | 28 | n/a | n/a | n/a | 43 |
| 42 | Toyota Hiace W | 764 | – 1.4% | 43 | n/a | n/a | n/a | 49 |
| 43 | Daihatsu Thor | 722 | + 115.5% | n/a | n/a | n/a | n/a | n/a |
| 44 | Nissan Kicks | 711 | – 25.1% | n/a | n/a | n/a | n/a | 37 |
| 45 | Mazda CX-60 | 704 | + 47.6% | 50 | n/a | n/a | n/a | 50 |
| 46 | Subaru Legacy | 680 | + 14.7% | 39 | 5,452 | n/a | n/a | n/a |
| 47 | Mazda CX-30 | 676 | – 19.8% | 42 | 5,995 | + 6.3% | 39 | 38 |
| 48 | Mazda CX-3 | 647 | + 30.2% | 46 | n/a | n/a | n/a | 47 |
| 49 | Toyota 86 | 628 | + 89.2% | 47 | n/a | n/a | n/a | 44 |
| 50 | Mitsubishi Outlander | 594 | + 73.2% | n/a | n/a | n/a | n/a | 45 |
Japan May 2025 – kei cars:
| Pos | Model | May-25 | /24 | Apr | 2025 | /24 | Pos | FY24 |
| 1 | Honda N-BOX | 13,565 | – 7.0% | 1 | 87,277 | + 4.1% | 1 | 1 |
| 2 | Suzuki Spacia | 12,179 | – 19.7% | 2 | 72,578 | + 0.9% | 2 | 2 |
| 3 | Daihatsu Tanto | 8,814 | + 42.8% | 3 | 54,130 | + 241.9% | 3 | 3 |
| 4 | Suzuki Hustler | 7,173 | + 19.3% | 4 | 38,894 | – 5.9% | 4 | 4 |
| 5 | Suzuki WagonR | 5,597 | – 7.3% | 6 | 31,151 | – 12.3% | 6 | 5 |
| 6 | Daihatsu Move | 5,413 | + 622.7% | 5 | 38,099 | + 597.5% | 5 | 11 |
| 7 | Nissan Roox | 4,870 | + 34.6% | 12 | 30,836 | – 1.3% | 7 | 6 |
| 8 | Suzuki Alto | 4,580 | – 18.3% | 7 | 25,377 | – 18.2% | 8 | 7 |
| 9 | Mitsubishi Delica Mini/eK | 4,559 | + 39.8% | 10 | 22,892 | – 17.1% | 12 | 8 |
| 10 | Daihatsu Mira | 4,413 | + 12.2% | 8 | 24,677 | + 68.6% | 9 | 10 |
| 11 | Suzuki Jimny | 4,120 | + 29.6% | 9 | 23,025 | + 35.9% | 11 | 12 |
| 12 | Daihatsu Taft | 3,754 | + 163.1% | 11 | 24,143 | + 337.0% | 10 | 13 |
| 13 | Nissan Dayz | 2,779 | – 35.7% | 13 | 19,153 | – 19.0% | 13 | 9 |
| 14 | Honda N-WGN | 2,176 | – 11.1% | 14 | 11,798 | – 13.7% | 14 | 14 |
| 15 | Suzuki Every Wagon | 1,355 | – 8.4% | 15 | 8,484 | + 21.8% | 15 | 16 |
| 16 | Honda N-ONE | 1,124 | – 17.6% | 16 | 6,251 | – 16.4% | 18 | 17 |
| 17 | Mazda Flair Wagon | 1,025 | – 2.5% | 17 | 6,547 | – 5.3% | 17 | 18 |
| 18 | Nissan Sakura | 858 | – 43.4% | 19 | 7,636 | – 27.8% | 16 | 15 |
| 19 | Toyota Pixis | 775 | + 202.7% | 18 | 3,633 | + 71.9% | 19 | 21 |
| 20 | Mazda Flair Crossover | 382 | + 55.9% | 20 | 2,914 | – 8.5% | 20 | 19 |
| 21 | Nissan Clipper Rio | 349 | – 36.2% | 21 | 2,791 | + 3.9% | 21 | 20 |
| 22 | Subaru Chiffon | 346 | – 25.9% | 23 | 2,261 | + 174.7% | 22 | 23 |
| 23 | Mazda Carol | 307 | – 6.4% | 24 | 1,509 | – 12.3% | 24 | 22 |
| 24 | Daihatsu Copen | 261 | + 71.7% | 22 | 1,697 | + 461.9% | 23 | 25 |
| 25 | Mazda Flair | 245 | – 1.6% | 25 | 1,149 | – 23.2% | 25 | 24 |
| 26 | Subaru Pleo | 169 | + 116.7% | 26 | 1,104 | + 106.7% | 26 | 27 |
| 27 | Toyota Copen GR Sport | 108 | + 129.8% | 28 | 411 | + 152.1% | 29 | 29 |
| 28 | Mazda Scrum Wagon | 86 | – 16.5% | 29 | 525 | + 6.3% | 28 | 28 |
| 29 | Mitsubishi eK Cross EV | 82 | – 46.4% | 27 | 811 | – 26.3% | 27 | 26 |
| 30 | Mitsubishi Town Box | 35 | – 16.7% | 30 | 262 | + 29.1% | 30 | 30 |
| 31 | Toyota C+POD | 3 | – 92.7% | – | 4 | – 97.4% | 31 | 31 |
| 32 | Subaru Stella | 1 | n/a | – | 1 | n/a | 32 | – |
Source: JADA, JMVA, JAIA
