Italy May 2025: Jeep Avenger repeats at #2, Peugeot 208 up to record #3
First Italian podium finish for the Peugeot 208.
Stable result for new car sales in Italy in May at -0.2% year-on-year to 139,390 units. The year-to-date is also almost immobile when compared with last year at -0.5% to 722,452. In terms of sales by channel, private sales are at -4% to 49.6% share vs. 51.3% last year (51.8% vs. 54% YTD), self registrations are down -6.9% to 11.8% share vs. 12.6% in May 2024 (8.6% vs. 10.6% YTD), long term leases gain +3.5% to 23.4% share vs. 22.4% a year ago (24% vs. 21.2% YTD), short term rentals soar 14.1% to 9.3% share vs. 8.1% (9.2% vs. 8.8% YTD) and company sales are up 4.7% to 6% share vs. 5.7% (5.6% vs. 5.5% YTD).
Looking at power sources, petrol is down -19.4% to 25.9% share vs. 31.9% a year ago (26.6% vs. 31% YTD), diesel is off -32% to 9.9% share vs. 14.5% (9.8% vs. 14.9% YTD), LPG soars 34.3% to 9% share vs. 6.6% (8.9% vs. 8.9% YTD) and HEVs gain 8.4% to 43.7% vs. 40.1% (44.6% vs. 38.9% YTD). Full hybrids are up 12.6% to 12.8% share vs. 11.3% a year ago (12.5% vs. 10.7% YTD) and mild hybrids are up 6.7% to 30.9% share vs. 28.8% last year (32.1% vs. 28.2% YTD). PHEVs shoot up 94% to 6.4% share vs. 3.3% (4.9% vs. 3.2% YTD) and BEVs surge 41.1% to 5.1% share vs. 3.6% in May 2024 (5.1% vs. 2.9% YTD).
The Jeep Avenger repeats at record 2nd place.
Fiat (-7.9%) continues to see its share fall month after month: it started the year at 11.9%, then 10.7% in February, 9.7% in March, 8.8% in April and 8.6% this month. Fiat is penalised by terrible mistake (soon to be corrected) of only offering the Fiat 500 as a BEV (124 sales this month), also we are still waiting for the new Grande Panda (only 55 BEVs sold in May) to crack the Top 50. Less than 100 sales below is Toyota (-0.8%), with Volkswagen (-6.4%) rounding out the podium. Peugeot (+31.5%) and Dacia (+67.8%) both lodge fantastic gains to close out the Top 5. Ford (+9.7%) and BMW (+6.5%) are the only additional gainers in the Top 10, with Jeep (-10.1%), Audi (-7.6%) and Renault (-5.6%) all losing significant ground. Below, Cupra (+47%), Alfa Romeo (+24%), Skoda (+16.2%) and MG (+16.1%) make themselves noticed, with BYD (+3640.4%) and Omoda+Jaecoo (+4840%) still gearing up.
The Fiat Panda (-6.9%) endures its lowest share so far this year at 5.9%, representing 68.7% of the carmaker’s May volume (76.7% YTD). The Jeep Avenger (+25.5%) repeats at a record 2nd place, a rank it now also holds YTD, with only 10.2% of Avenger sales going to the BEV variant. The Peugeot 208 (+62%) surges to #3, this is the nameplate’s very first incursion inside the Italian podium, its previous best being #4 in June 2022. It overtakes the Dacia Sandero (+15.1%) staying at #4 but down to #3 year-to-date. The Toyota Yaris Cross (+2.2%) and a soaring Dacia Duster (+150.2%) follow. #2 a year ago, the Citroen C3 loses -23% to #7. The Fiat 600 (+397.5%) is the manufacturer’s only ray of light, repeating at a record #11. Below, the BYD Seal U is up 8 spots on April to #23 and the Renault Symbioz up 10 to #34, both reaching new ranking records. The Lancia Ypsilon (BEV and hybrid only, here too a terrible mistake) slips out of the Top 50 (-83.3%).
Previous month: Italy April 2025: Jeep Avenger breaks all records
One year ago: Italy May 2024: Negative market, Fiat hits lowest ever share, Citroen C3 up to #2
Full May 2025 Top 51 All brands and Top 50 models below.
Italy May 2025 – brands:
| Pos | Brand | May-25 | % | /24 | Apr | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat | 11,932 | 8.6% | – 7.9% | 1 | 71,449 | 9.9% | – 9.2% | 1 | 1 |
| 2 | Toyota | 11,090 | 8.0% | – 0.8% | 3 | 55,569 | 7.7% | + 0.8% | 2 | 2 |
| 3 | Volkswagen | 10,752 | 7.7% | – 6.4% | 2 | 52,614 | 7.3% | – 3.2% | 3 | 3 |
| 4 | Peugeot | 8,635 | 6.2% | + 31.5% | 4 | 43,060 | 6.0% | + 16.8% | 5 | 6 |
| 5 | Dacia | 7,834 | 5.6% | + 67.8% | 5 | 46,678 | 6.5% | + 15.9% | 4 | 4 |
| 6 | Renault | 7,772 | 5.6% | – 5.6% | 7 | 35,529 | 4.9% | – 2.1% | 6 | 5 |
| 7 | Ford | 6,900 | 5.0% | + 9.7% | 6 | 32,253 | 4.5% | – 2.3% | 8 | 8 |
| 8 | BMW | 6,848 | 4.9% | + 6.5% | 8 | 33,023 | 4.6% | + 5.2% | 7 | 7 |
| 9 | Audi | 6,294 | 4.5% | – 7.6% | 11 | 30,982 | 4.3% | – 2.4% | 10 | 10 |
| 10 | Jeep | 5,914 | 4.2% | – 10.1% | 9 | 32,197 | 4.5% | – 0.8% | 9 | 9 |
| 11 | Citroen | 5,222 | 3.7% | – 8.3% | 10 | 29,529 | 4.1% | – 6.2% | 11 | 11 |
| 12 | Mercedes | 4,780 | 3.4% | + 0.8% | 13 | 24,070 | 3.3% | + 11.9% | 13 | 12 |
| 13 | Hyundai | 4,310 | 3.1% | – 9.9% | 14 | 21,029 | 2.9% | – 7.8% | 14 | 13 |
| 14 | MG | 4,299 | 3.1% | + 16.1% | 12 | 25,143 | 3.5% | + 45.5% | 12 | 16 |
| 15 | Skoda | 3,720 | 2.7% | + 16.2% | 18 | 16,743 | 2.3% | + 3.7% | 18 | 17 |
| 16 | Opel | 3,596 | 2.6% | – 13.8% | 15 | 18,913 | 2.6% | – 11.8% | 16 | 15 |
| 17 | Kia | 3,466 | 2.5% | – 22.9% | 16 | 19,378 | 2.7% | – 5.7% | 15 | 14 |
| 18 | Suzuki | 2,703 | 1.9% | + 5.0% | 19 | 14,684 | 2.0% | – 12.8% | 19 | 18 |
| 19 | Alfa Romeo | 2,482 | 1.8% | + 24.0% | 17 | 14,249 | 2.0% | + 31.7% | 20 | 21 |
| 20 | Cupra | 2,333 | 1.7% | + 47.0% | 20 | 9,397 | 1.3% | + 21.3% | 21 | 24 |
| 21 | Nissan | 2,070 | 1.5% | – 32.6% | 22 | 17,378 | 2.4% | – 6.0% | 17 | 19 |
| 22 | DR Motor | 2,023 | 1.5% | + 3.4% | 25 | 7,542 | 1.0% | – 4.4% | 23 | 23 |
| 23 | BYD | 1,945 | 1.4% | + 3640.4% | 21 | 7,601 | 1.1% | + 2746.8% | 22 | 37 |
| 24 | Mini | 1,398 | 1.0% | + 26.6% | 23 | 6,405 | 0.9% | + 6.0% | 24 | 27 |
| 25 | Volvo | 1,160 | 0.8% | – 32.0% | 24 | 6,201 | 0.9% | – 30.1% | 25 | 22 |
| 26 | Omoda+Jaecoo | 988 | 0.7% | + 4840.0% | 28 | 3,983 | 0.6% | + 31304.0% | 30 | 38 |
| 27 | Mazda | 956 | 0.7% | – 17.3% | 30 | 4,765 | 0.7% | – 25.0% | 27 | 26 |
| 28 | Tesla | 855 | 0.6% | – 20.3% | 35 | 4,771 | 0.7% | – 7.1% | 26 | 25 |
| 29 | Honda | 854 | 0.6% | + 64.9% | 29 | 3,949 | 0.5% | + 19.8% | 31 | 31 |
| 30 | Lancia | 639 | 0.5% | – 83.3% | 26 | 4,649 | 0.6% | – 77.4% | 28 | 20 |
| 31 | Porsche | 622 | 0.4% | – 13.4% | 34 | 2,928 | 0.4% | – 29.6% | 33 | 30 |
| 32 | Lexus | 612 | 0.4% | + 47.5% | 32 | 2,901 | 0.4% | + 40.7% | 34 | 33 |
| 33 | Seat | 603 | 0.4% | – 57.0% | 27 | 4,333 | 0.6% | – 35.6% | 29 | 28 |
| 34 | Land Rover | 569 | 0.4% | – 47.3% | 31 | 3,484 | 0.5% | – 24.2% | 32 | 29 |
| 35 | DS | 560 | 0.4% | + 16.7% | 33 | 2,469 | 0.3% | – 10.0% | 36 | 34 |
| 36 | EVO | 418 | 0.3% | – 22.0% | 36 | 2,832 | 0.4% | + 9.9% | 35 | 32 |
| 37 | EMC | 295 | 0.2% | + 178.3% | 38 | 1,111 | 0.2% | + 99.1% | 37 | 41 |
| 38 | Subaru | 287 | 0.2% | + 82.8% | 39 | 1,066 | 0.1% | + 65.8% | 38 | 40 |
| 39 | Sportequipe | 195 | 0.1% | + 680.0% | 37 | 879 | 0.1% | + 36.9% | 39 | 43 |
| 40 | Mahindra | 174 | 0.1% | + 770.0% | 50 | 590 | 0.1% | + 368.3% | 42 | 50 |
| 41 | Maserati | 140 | 0.1% | – 38.6% | 40 | 778 | 0.1% | – 36.8% | 40 | 39 |
| 42 | Mitsubishi | 123 | 0.1% | – 85.1% | 41 | 734 | 0.1% | – 65.7% | 41 | 35 |
| 43 | Ferrari | 77 | 0.1% | + 28.3% | 42 | 375 | 0.1% | + 7.1% | 43 | 45 |
| 44 | Lamborghini | 53 | 0.0% | – 5.4% | 45 | 248 | 0.0% | + 10.7% | 45 | 46 |
| 45 | Smart | 52 | 0.0% | – 81.3% | 43 | 352 | 0.0% | – 75.9% | 44 | 36 |
| 46 | Polestar | 32 | 0.0% | + 45.5% | 46 | 156 | 0.0% | + 122.9% | 48 | 49 |
| 47 | Lotus | 29 | 0.0% | – 12.1% | 49 | 122 | 0.0% | – 20.3% | 49 | 48 |
| 48 | Lynk & Co | 25 | 0.0% | – 82.1% | 44 | 176 | 0.0% | – 64.8% | 47 | 42 |
| 49 | SsangYong | 15 | 0.0% | – 89.7% | 47 | 88 | 0.0% | – 71.8% | 50 | 47 |
| 50 | Jaguar | 11 | 0.0% | – 85.3% | 48 | 181 | 0.0% | – 67.2% | 46 | 44 |
| 51 | Aston Martin | 7 | 0.0% | + 40.0% | 51 | 55 | 0.0% | + 25.0% | 51 | 51 |
| – | Others | 721 | 0.5% | + 407.7% | – | 2,857 | 0.4% | + 297.9% | – | – |
Italy May 2025 – models:
| Pos | Model | May-25 | % | /24 | Apr | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat Panda | 8,194 | 5.9% | – 6.9% | 1 | 54,826 | 7.6% | + 2.6% | 1 | 1 |
| 2 | Jeep Avenger | 4,715 | 3.4% | + 25.5% | 2 | 24,390 | 3.4% | + 44.0% | 2 | 3 |
| 3 | Peugeot 208 | 3,731 | 2.7% | + 62.0% | 5 | 19,034 | 2.6% | + 33.2% | 5 | 7 |
| 4 | Dacia Sandero | 3,565 | 2.6% | + 15.1% | 4 | 24,076 | 3.3% | – 8.0% | 3 | 2 |
| 5 | Toyota Yaris Cross | 3,401 | 2.4% | + 2.2% | 6 | 15,952 | 2.2% | – 1.6% | 8 | 5 |
| 6 | Dacia Duster | 3,338 | 2.4% | + 150.2% | 8 | 17,158 | 2.4% | + 42.9% | 6 | 12 |
| 7 | Citroen C3 | 3,233 | 2.3% | – 23.0% | 3 | 23,392 | 3.2% | + 8.0% | 4 | 4 |
| 8 | Renault Clio | 3,207 | 2.3% | + 0.4% | 9 | 13,213 | 1.8% | – 7.8% | 10 | 6 |
| 9 | Ford Puma | 3,055 | 2.2% | + 35.7% | 12 | 12,777 | 1.8% | – 5.4% | 11 | 13 |
| 10 | Toyota Yaris | 3,010 | 2.2% | + 7.9% | 7 | 16,485 | 2.3% | + 11.8% | 7 | 8 |
| 11 | Fiat 600 | 2,806 | 2.0% | + 397.5% | 11 | 11,818 | 1.6% | + 1310.3% | 15 | n/a |
| 12 | MG ZS | 2,594 | 1.9% | – 9.0% | 10 | 14,682 | 2.0% | + 13.1% | 9 | 14 |
| 13 | Toyota Aygo X | 2,507 | 1.8% | + 14.0% | 18 | 9,866 | 1.4% | + 3.1% | 19 | 19 |
| 14 | VW T-Roc | 2,496 | 1.8% | – 22.7% | 15 | 11,899 | 1.6% | – 16.5% | 14 | 11 |
| 15 | Peugeot 2008 | 2,308 | 1.7% | + 28.1% | 16 | 10,721 | 1.5% | – 7.2% | 16 | 17 |
| 16 | Renault Captur | 2,270 | 1.6% | – 14.0% | 19 | 11,997 | 1.7% | – 10.0% | 13 | 10 |
| 17 | VW Tiguan | 2,268 | 1.6% | + 23.9% | 14 | 10,691 | 1.5% | + 61.6% | 17 | 21 |
| 18 | VW T-Cross | 2,038 | 1.5% | – 15.9% | 21 | 10,330 | 1.4% | – 4.4% | 18 | 16 |
| 19 | BMW X1 | 2,000 | 1.4% | + 28.5% | 20 | 9,661 | 1.3% | + 18.8% | 20 | 20 |
| 20 | Peugeot 3008 | 1,825 | 1.3% | + 26.4% | 25 | 7,862 | 1.1% | + 46.6% | 24 | 39 |
| 21 | Opel Corsa | 1,744 | 1.3% | – 32.5% | 13 | 12,200 | 1.7% | + 14.6% | 12 | 15 |
| 22 | Audi A3 | 1,653 | 1.2% | + 71.1% | 26 | 7,192 | 1.0% | + 17.3% | 27 | 37 |
| 23 | BYD Seal U | 1,615 | 1.2% | new | 31 | 5,679 | 0.8% | new | 34 | n/a |
| 24 | Kia Sportage | 1,511 | 1.1% | – 34.7% | 23 | 8,803 | 1.2% | – 13.8% | 22 | 18 |
| 25 | Hyundai i10 | 1,350 | 1.0% | – 30.9% | 28 | 6,246 | 0.9% | – 10.9% | 30 | 26 |
| 26 | Hyundai Tucson | 1,290 | 0.9% | + 27.3% | 32 | 6,064 | 0.8% | + 23.4% | 32 | 36 |
| 27 | Kia Picanto | 1,255 | 0.9% | + 8.8% | 38 | 5,722 | 0.8% | + 26.8% | 33 | 34 |
| 28 | Toyota C-HR | 1,241 | 0.9% | – 16.7% | 29 | 8,117 | 1.1% | + 22.7% | 23 | 25 |
| 29 | VW Golf | 1,221 | 0.9% | + 25.5% | 27 | 6,992 | 1.0% | + 29.4% | 28 | 31 |
| 30 | Alfa Romeo Junior | 1,215 | 0.9% | new | 22 | 7,318 | 1.0% | new | 26 | n/a |
| 31 | Ford Focus | 1,134 | 0.8% | + 0.8% | 24 | 6,190 | 0.9% | + 3.0% | 31 | 38 |
| 32 | Ford Tourneo Courier | 1,132 | 0.8% | + 48.9% | 30 | 5,335 | 0.7% | + 72.2% | 38 | n/a |
| 33 | Mercedes GLA | 1,120 | 0.8% | + 1.4% | 43 | 5,613 | 0.8% | – 6.0% | 35 | 29 |
| 34 | Renault Symbioz | 1,115 | 0.8% | new | 44 | 4,013 | 0.6% | new | 49 | n/a |
| 35 | BMW Serie 1 | 1,095 | 0.8% | + 53.4% | 50 | 4,472 | 0.6% | + 11.6% | 46 | n/a |
| 36 | Nissan Qashqai | 1,087 | 0.8% | – 41.0% | n/a | 8,981 | 1.2% | – 10.7% | 21 | 22 |
| 37 | VW Taigo | 1,067 | 0.8% | + 55.1% | 41 | 4,885 | 0.7% | – 9.7% | 43 | 47 |
| 38 | Skoda Fabia | 1,056 | 0.8% | + 0.0% | 39 | 5,078 | 0.7% | + 22.1% | 40 | 45 |
| 39 | Ford Kuga | 1,039 | 0.7% | – 24.2% | 35 | 5,405 | 0.7% | – 17.9% | 37 | 33 |
| 40 | Cupra Formentor | 1,033 | 0.7% | + 5.1% | n/a | n/a | n/a | n/a | n/a | 44 |
| 41 | Skoda Kamiq | 1,023 | 0.7% | n/a | 42 | 4,903 | 0.7% | n/a | 41 | 49 |
| 42 | Suzuki Swift | 996 | 0.7% | n/a | 45 | 4,696 | 0.7% | n/a | 44 | 43 |
| 43 | DR 5.0 | 950 | 0.7% | – 11.3% | n/a | 4,362 | 0.6% | n/a | 47 | 48 |
| 44 | BMW X3 | 945 | 0.7% | + 35.8% | n/a | 3,465 | 0.5% | – 0.3% | n/a | n/a |
| 45 | Audi Q2 | 905 | 0.6% | + 93.8% | 49 | n/a | n/a | n/a | n/a | n/a |
| 46 | Alfa Romeo Tonale | 897 | 0.6% | – 39.4% | 33 | 5,168 | 0.7% | – 33.0% | 39 | 28 |
| 47 | MG 3 | 871 | 0.6% | + 677.7% | 17 | 7,394 | 1.0% | + 5862.9% | 25 | n/a |
| 48 | VW Polo | 863 | 0.6% | – 39.2% | 34 | n/a | n/a | n/a | n/a | 32 |
| 49 | Audi A5 | 855 | 0.6% | + 942.7% | n/a | 2,965 | 0.4% | + 707.9% | n/a | n/a |
| 50 | Opel Mokka | 854 | 0.6% | + 75.4% | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Audi A1 | 852 | 0.6% | – 17.3% | 47 | 4,296 | 0.6% | + 22.5% | 48 | n/a |
| n/a | Suzuki Vitara | 836 | 0.6% | + 16.4% | 40 | 4,900 | 0.7% | – 4.5% | 42 | 41 |
| n/a | Nissan Juke | 769 | 0.6% | – 19.9% | n/a | 6,482 | 0.9% | + 4.1% | 29 | 35 |
| n/a | Audi Q3 | 766 | 0.5% | – 69.4% | 37 | 5,489 | 0.8% | – 29.7% | 36 | 23 |
| n/a | Lancia Ypsilon | 639 | 0.5% | – 83.3% | 36 | 4,649 | 0.6% | – 77.4% | 45 | 9 |
| n/a | Tesla Model Y | 635 | 0.5% | + 68.0% | n/a | 2,153 | 0.3% | – 27.3% | n/a | n/a |
| n/a | Jeep Compass | 601 | 0.4% | – 61.4% | n/a | 3,913 | 0.5% | – 49.6% | 50 | 27 |
| n/a | Tesla Model 3 | 214 | 0.2% | – 68.6% | n/a | 2,603 | 0.4% | + 26.2% | n/a | n/a |
| n/a | Fiat 500 | 124 | 0.1% | – 92.4% | n/a | 905 | 0.1% | – 91.3% | n/a | 24 |
Source: UNRAE
This Post Has 3 Comments
As to the Grande Panda … here we have another GIANT mistake:
Serbia seems unable to assemble the GP and C3 in sufficient numbers.
GP books are stuffed until Oct 2026, yet only 120 GP’s per day leave the factory.
Due to high demand, Kragujevac was chosen as a 2-nd production site for the C3.
Current daily production rate: 10 (ten)
Main trouble: relocation of Italian workers to Serbia and lack of hybrid components.
So, if you decide to produce in a country were wages for locals are just €600 p/m you’re in for trouble …
Matt, is the Yp BEV-only?
Hybrids are offered too.
“The Lancia Ypsilon (only BEV, here too a terrible mistake) slips out of the Top 50 (-83.3%)”
You are correct! Amended now.