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Canada May 2025: Lexus (+41.3%), Acura (+31.1%) strongest in market up 7.9%

The new Acura ADX helps the brand surge in Canada in May.

According to estimates by local consultancy Desrosiers Automotive, the Canadian new light vehicle market gains 7.9% year-on-year to 187,000 units, however the year-ago comparison base was relatively low. This could yet again be attributed to a pre-tariff rush, with those being postponed once again and inventory fast depleting. There is still a lot of uncertainty regarding the tariffs and counter tariffs exposure of the Canadian market and is potential impacts, keeping in mind around 41% of all new light vehicles sold in Canada over Q1 were imported from the US according to research by DAC.  The SAAR comes in at 1.81 million vs. 1.63 million a year ago, a 11% increase but by far the lowest of the year after passing the 2 million mark in January, February and March. The year-to-date tally is up 9.5% to 804,000. Note sales of reporting carmakers for May are up a whopping 16.8% and 8.7% year-to-date.

Among OEMs still communicating monthly sales, Toyota Motor is up 12.6%, Hyundai-Kia up 17.5% and Honda Canada up 24.9%. As for brands, Lexus (+41.3%), Acura (+31.1%), Genesis (+24.9%), Honda (+24.3%) and Kia (+19.9%) lead the way. Model-wise, excellent performances by the Kia Sportage (+60.9%), Toyota Sienna (+57.9%), Mazda CX-30 (+52.2%), Subaru Forester (+51.6%), Subaru Crosstrek (+36.5%), Hyundai Tucson (+35.8%), Hyundai Elantra (+31.6%) and Honda CR-V (+26.3%).

Previous month: Canada April 2025: Honda (+53.2%) helps push market up 10.2%

One year ago: Canada May 2024: Hyundai (+31.7%), Volvo (+18.9%) shine, 19th consecutive positive month

Full May 2025 volumes for OEMs, brands and models still reporting monthly below.

Canada May 2025 – reporting OEMs:

OEMMay-25/242025/24
Toyota Motor Co.26,643+ 12.6%102,122– 3.7%
Hyundai-Kia25,652+ 17.5%102,743+ 10.1%
Honda Canada15,219+ 24.9%63,941+ 21.1%
Mazda7,946+ 15.0%32,830+ 24.0%
Subaru7,101+ 18.5%33,997+ 13.6%
Volvo Cars Canada1,349+ 9.4%5,204+ 2.7%

Canada May 2025 – reporting brands:

BrandMay-25/242025/24
Toyota23,090+ 9.1%87,144– 7.3%
Hyundai15,019+ 15.5%59,662+ 11.8%
Honda13,675+ 24.3%58,306+ 21.6%
Kia9,845+ 19.9%40,007+ 7.7%
Mazda7,946+ 15.0%32,830+ 24.0%
Subaru7,101+ 18.5%33,997+ 13.6%
Lexus3,553+ 41.3%14,978+ 25.1%
Acura1,544+ 31.1%5,635+ 15.7%
Volvo1,349+ 9.4%5,204+ 2.7%
Genesis788+ 24.9%3,074+ 9.7%

Canada May 2025 – reporting models:

ModelMay-25/242025/24
Toyota RAV48,958+ 13.2%35,753– 2.2%
Honda CR-V6,392+ 26.3%26,741+ 22.9%
Honda Civic3,816+ 11.9%14,617+ 16.3%
Hyundai Tucson3,747+ 35.8%15,799+ 27.6%
Hyundai Kona3,670+ 17.5%12,582– 15.1%
Subaru Crosstrek3,109+ 36.5%14,154+ 18.5%
Toyota Corolla2,800+ 1.5%10,237– 16.0%
Hyundai Elantra2,664+ 31.6%10,403+ 33.4%
Kia Sportage2,651+ 60.9%9,648+ 14.9%
Mazda CX-52,511+ 16.7%10,161+ 13.6%
Toyota Corolla Cross2,489+ 18.2%8,204+ 9.9%
Subaru Forester2,085+ 51.6%10,386+ 46.9%
Mazda CX-301,862+ 52.2%6,557+ 14.1%
Kia Seltos1,688– 3.9%6,583– 28.7%
Toyota Sienna1,601+ 57.9%4,980+ 14.9%
Hyundai Santa Fe1,590+ 14.6%5,949+ 36.9%
Kia Sorento1,590+ 72.5%7,083+ 109.4%
Hyundai Venue1,567+ 32.9%5,504+ 15.8%
Kia K41,394new6,186new
Lexus NX1,388+ 153.3%5,800+ 68.7%
Mazda31,339+ 6.5%4,938+ 12.6%
Toyota Tacoma1,290– 18.0%5,147+ 32.1%
Toyota Grand Highlander1,230+ 34.9%3,953+ 16.5%
Toyota Tundra1,060– 16.6%5,644– 0.8%
Lexus RX1,035+ 24.2%4,391+ 8.7%
Kia Niro988+ 40.9%3,411+ 19.6%
Honda HR-V968+ 4.8%6,505+ 13.6%
Toyota Prius912+ 2663.6%2,326+ 2.5%
Mazda CX-50907– 9.8%5,608+ 47.2%
Honda Pilot878+ 58.2%3,806+ 58.1%
Subaru Outback870– 26.7%4,247– 25.1%
Hyundai Palisade814+ 2.9%3,469+ 16.0%
Mazda CX-90751+ 27.9%3,188+ 34.8%
Acura RDX676+ 15.6%2,686+ 12.8%
Toyota 4Runner659+ 71.6%1,391– 33.9%
Toyota Camry659– 35.6%2,471– 62.1%
Kia Carnival577+ 42.5%2,545+ 39.3%
Genesis GV70541+ 37.0%1,990+ 12.2%
Honda Odyssey532+ 37.8%2,118+ 38.3%
Volvo XC60480+ 8.6%1,595– 9.8%
Acura MDX456+ 20.3%1,935+ 5.0%
Kia EV9400– 22.3%1,546+ 14.8%
Toyota bZ4X384– 20.0%924– 58.3%
Volvo XC40384+ 9.1%1,527+ 0.8%
Mazda CX-70383– 12.4%2,020+ 304.0%
Honda Ridgeline373+ 221.6%1,630+ 8.0%
Subaru WRX372+ 30.5%1,203+ 5.9%
Kia Telluride369+ 5.1%1,645+ 30.0%
Toyota Highlander362– 49.9%2,050– 36.4%
Honda Passport348+ 20.4%932– 20.6%
Lexus UX340+ 4.6%1,529+ 17.3%
Honda Accord335+ 29.8%1,528+ 21.2%
Hyundai Santa Cruz316+ 52.7%1,154+ 3.0%
Volvo XC90312+ 35.7%1,431+ 51.6%
Toyota Land Cruiser292+ 548.9%2,057+ 960.3%
Hyundai Sonata286+ 23.3%1,015+ 106.3%
Subaru Ascent269– 6.6%1,285+ 14.2%
Hyundai Ioniq 5257– 74.1%3,394– 2.7%
Subaru Impreza247– 35.5%1,122– 29.6%
Lexus GX238+ 101.7%728+ 273.3%
Mazda MX-5 Miata193– 19.6%348– 40.5%
Acura ADX190new240new
Genesis GV80174+ 41.5%684+ 54.4%
Kia EV6173– 80.5%632– 77.0%
Lexus TX166– 28.1%974– 19.8%
Lexus IS157– 12.8%617– 11.2%
Acura Integra139+ 15.8%448+ 61.7%
Toyota Crown Signia131new886new
Lexus ES125+ 19.0%384– 4.5%
Subaru BRZ109+ 45.3%469+ 47.9%
Toyota Sequoia106– 13.8%419+ 13.2%
Hyundai Ioniq 696– 68.2%381– 67.7%
Toyota 8679– 52.4%306– 21.9%
Lexus LX67– 9.5%382+ 25.7%
Volvo EX3062new267new
Acura TLX61– 35.1%220– 39.7%
Volvo S60/V6054– 63.0%202– 57.7%
Genesis G7048– 31.4%233– 41.2%
Toyota Supra45– 11.8%200+ 46.0%
Subaru Solterra40– 62.3%1,130+ 15.1%
Toyota Crown33– 60.2%180– 58.9%
Honda Prologue32+ 433.3%428+ 7033.3%
Volvo S90/V9026+ 23.8%46– 44.6%
Acura ZDX22new106new
Volvo EX9017new77new
Lexus LC16– 42.9%71– 1.4%
Genesis G8014– 22.2%66– 10.8%
Volvo C4014– 66.7%59– 79.0%
Lexus RZ12– 80.3%58– 76.1%
Kia Soul11– 93.0%693– 12.8%
Genesis GV6010– 56.5%88– 17.0%
Hyundai Ioniq 910new10new
Lexus RC9– 18.2%34– 37.0%
Kia Forte4– 99.5%33– 99.3%
Hyundai Nexo2n/a2n/a
Genesis G901– 50.0%13+ 18.2%
Honda Clarity FCV1n/a1n/a

Source: Manufacturers, DAC

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