Media post: Limited100 marks milestone as founder drives bespoke automotive wall art to North America
Simon Wright, founder of UK-based Limited100, has a passion for cars that runs deep – and it’s turned into a flourishing business now celebrating its 400th customer. The milestone marks a pivotal moment for the luxury car art brand, which has found fans among everyone from classic car collectors to Premier League footballers, and international CEOs.
Launched in 2020, Limited100 specialises in handmade, limited-edition car prints, each one meticulously produced in Britain and restricted to just 100 copies. The company’s name is a nod to this exclusivity. Every piece is numbered, signed by both the artist and curator, and accompanied by a certificate of authenticity. It’s a labour of love that reflects both the artistry of the photographers and the craftsmanship of UK manufacturing.
From Frustrated Shopper to Automotive Art Curator
The idea for Limited100 was born out of a simple frustration. After moving into his first home, Wright went searching online for a high-quality artwork of the Lamborghini Miura – a car he reveres as the most beautiful of all time. When he couldn’t find anything that met his standards, he decided to create it himself.
“I was very proud of owning my first house and had a green theme in the living room and kitchen, partly influenced by Breaking Bad,” Wright recalls. “I wanted a green Miura print to complement it. That’s when I discovered Paul Ward’s work.”
Ward, now one of several artists represented by Limited100, hadn’t previously sold his work privately. But Wright’s vision for the business changed that. Today, Limited100’s growing stable of automotive photographers includes names like Tim Wallace, Johan Wedenström, Abby Bowers, Niall Julian, Thomas Boudewijn, and Rick Noël. Their catalogue includes more than 430 images, ranging from icons like the 300 SL and Ferrari 250 GTO, to modern marvels like the Porsche Carrera GT.
Wright describes his role as part gallery curator, part digital entrepreneur.
“If I’d had the idea for Limited100 when I graduated in 2011, I wouldn’t have been able to execute it the way I have,” he says. “It’s an amalgamation of all the skills I’ve learned over the last 14 years.”
With a background in digital marketing – including a role at AGA Rangemaster – Wright has not only built the business from scratch, but also learned the ins and outs of printing, sourcing sustainable materials, and working with high-resolution imaging tools. Some pieces, which can stretch up to five metres wide, even require AI-assisted upscaling (interpolation) to ensure flawless detail.
Handmade in Britain, Admired Worldwide
Limited100 proudly carries the Made in Britain trademark. All printing and framing is completed in Nottingham using UK-sourced, sustainable materials, including water-based paints and varnishes. “The craftsmanship is something a lot of our clients care about,” Wright says. “Some just love the artwork, but many are just as interested in how it’s made.”
Formats range from A3 to oversized wall centrepieces, and include options like framed, canvas, aluminium composite, and acrylic glass. The most popular size? A1 (59 x 84cm) with black wood frame and white mountboard.
Each order is carefully assembled by hand – a process that can take up to six hours per piece. Every print is made to order, and customers can request specific edition numbers. Wright notes that edition 8/100 is particularly popular in Japan, while a recent customer celebrating a 50th birthday received edition 50/100 of a Porsche artwork as a surprise thank-you.
The business has cultivated a diverse and passionate global customer base. Its 400th customer, based in Portugal, ordered a Ferrari F40 print as a gift for their CEO’s milestone birthday – a fitting tribute to a car that, like the art, blends power with beauty.
Eyes on the Future
At 35, Wright is already considering Limited100’s next chapter.
“We’re seeing a lot of orders from the USA and Canada, so I’d love to expand our presence there. As a starting point, I recently secured the domain Limited100.com, and have used Shopify’s clever internationalisation settings so we now effectively have a US site. Eventually, I’d like to open physicals stores in the UK and USA too. For anyone interested, check out our latest customers’ orders on Instagram @limited100hq.”
Despite the brand’s growing success, Wright insists the heart of the business remains unchanged. “Limited100 will always be about celebrating the incredible artists and craftspeople who bring these machines to life,” he says.
It’s a sentiment as finely tuned as the cars he honours – and one that’s clearly resonating with a global audience of design lovers and petrolheads alike.
