Iceland April 2025: Kia Sportage distant leader, Dacia Bigster in Top 10
The Dacia Duster breaks into the Icelandic Top 10 for its first month of sales.
1,447 new cars hit Icelandic roads in April, a shy 6.2% improvement. Year-to-date it’s 3,704 vehicles that left dealerships, a 34.8% surge on devastated year-ago volumes. Kia (+83.7%) is back to #1 for the second time this year after last January with a gargantuan 22.6% share, cementing its YTD lead at 18.3% of the market, Toyota (+134.4%) comes second ahead of Dacia (-35.2%) and Hyundai (-45.6%) both falling sharply. Skoda (+46.3%) is up one spot on March to #5 while Tesla (+226.1%) drops from #1 last month to #6 but registers a spectacular year-on-year surge. Mercedes (+34.3%) and Land Rover (+30.6%) also beat the market in the remainder of the Top 10.
Over the models charts, the Kia Sportage is a distant leader with 11.5% share but stays at #2 year-to-date. The Dacia Duster repeats at #2 while the Tesla Model Y is down to #3 but holds onto the YTD top spot, it ranked #2 over the Full Year 2024. Excellent scores for the Hyundai Tucson, Skoda Kamiq and Toyota Yaris. The Land Rover Defender is back inside the Top 10 for the first time since February 2024. But the biggest surprise of the month is the 10th spot of the Dacia Bigster for its very first month of sales. This obviously marks the nameplate’s first ever Top 10 finish anywhere in the world.
Previous month: Iceland March 2025: Tesla and Model Y back in charge
One year ago: Iceland April 2024: Dacia Duster ultra dominant, Hyundai #1 brand
Full April 2025 Top 36 All brands and Top 20 models below.
Iceland April 2025 – brands:
| Pos | Brand | Mar-25 | % | /24 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Kia | 327 | 22.6% | + 83.7% | 2 | 676 | 18.3% | + 133.1% | 1 | 2 |
| 2 | Toyota | 218 | 15.1% | + 134.4% | 3 | 471 | 12.7% | + 50.5% | 2 | 1 |
| 3 | Dacia | 138 | 9.5% | – 35.2% | 5 | 225 | 6.1% | – 36.3% | 5 | 4 |
| 4 | Hyundai | 135 | 9.3% | – 45.6% | 11 | 250 | 6.7% | – 27.5% | 4 | 3 |
| 5 | Skoda | 120 | 8.3% | + 46.3% | 6 | 213 | 5.8% | + 66.4% | 6 | 6 |
| 6 | Tesla | 75 | 5.2% | + 226.1% | 1 | 398 | 10.7% | + 261.8% | 3 | 5 |
| 7 | Land Rover | 64 | 4.4% | + 30.6% | 8 | 143 | 3.9% | + 2.9% | 8 | 8 |
| 8 | Mercedes | 47 | 3.2% | + 34.3% | 12 | 129 | 3.5% | + 21.7% | 10 | 11 |
| 9 | Suzuki | 45 | 3.1% | – 47.7% | 4 | 179 | 4.8% | + 98.9% | 7 | 9 |
| 10 | Volvo | 43 | 3.0% | + 2.4% | 9 | 123 | 3.3% | + 18.3% | 11 | 7 |
| 11 | Nissan | 37 | 2.6% | + 68.2% | 7 | 129 | 3.5% | + 92.5% | 9 | 12 |
| 12 | BYD | 36 | 2.5% | n/a | 17 | 66 | 1.8% | + 1000.0% | 13 | 21 |
| 13 | Xpeng | 25 | 1.7% | new | 10 | 76 | 2.1% | new | 12 | 30 |
| 14 | Volkswagen | 23 | 1.6% | – 66.7% | 19 | 52 | 1.4% | – 57.4% | 16 | 13 |
| 15 | Audi | 20 | 1.4% | + 900.0% | 13 | 60 | 1.6% | + 140.0% | 14 | 19 |
| 16 | Peugeot | 15 | 1.0% | + 7.1% | 16 | 48 | 1.3% | + 118.2% | 18 | 23 |
| 17 | Ford | 13 | 0.9% | + 30.0% | 18 | 42 | 1.1% | + 55.6% | 20 | 15 |
| 18 | FAW Hongqi | 11 | 0.8% | n/a | 25 | 20 | 0.5% | + 900.0% | 28 | 45 |
| 19 | Benimar | 11 | 0.8% | + 10.0% | 29 | 15 | 0.4% | + 0.0% | 29 | 32 |
| 20 | BMW | 10 | 0.7% | + 100.0% | 15 | 48 | 1.3% | + 26.3% | 17 | 16 |
| 21 | Lexus | 8 | 0.6% | + 0.0% | 21 | 44 | 1.2% | + 120.0% | 19 | 26 |
| 22 | Honda | 8 | 0.6% | – 33.3% | 22 | 33 | 0.9% | + 50.0% | 22 | 14 |
| 23 | Renault | 7 | 0.5% | + 16.7% | 20 | 34 | 0.9% | – 19.0% | 21 | 17 |
| 24 | Mitsubishi | 7 | 0.5% | n/a | 37 | 9 | 0.2% | + 80.0% | 32 | 25 |
| 25 | KG Mobility/Ssangyong | 6 | 0.4% | + 20.0% | 24 | 25 | 0.7% | + 66.7% | 26 | 18 |
| 26 | Mazda | 5 | 0.3% | – 90.9% | 14 | 59 | 1.6% | – 35.2% | 15 | 10 |
| 27 | Porsche | 4 | 0.3% | – 20.0% | 28 | 27 | 0.7% | + 80.0% | 24 | 27 |
| 28 | MG | 4 | 0.3% | – 42.9% | 32 | 12 | 0.3% | – 20.0% | 30 | 28 |
| 29 | Polestar | 3 | 0.2% | – 25.0% | 23 | 25 | 0.7% | + 47.1% | 25 | 24 |
| 30 | Subaru | 3 | 0.2% | – 40.0% | 27 | 21 | 0.6% | – 53.3% | 27 | 22 |
| 31 | Jeep | 2 | 0.1% | – 50.0% | 26 | 29 | 0.8% | – 17.1% | 23 | 20 |
| 32 | Mini | 2 | 0.1% | + 100.0% | 33 | 6 | 0.2% | + 50.0% | 34 | 44 |
| 33 | Opel | 1 | 0.1% | + 0.0% | 30 | 10 | 0.3% | + 100.0% | 31 | 33 |
| 34 | Smart | 1 | 0.1% | – 66.7% | 31 | 7 | 0.2% | – 53.3% | 33 | 29 |
| 35 | Citroen | 1 | 0.1% | – 50.0% | 34 | 3 | 0.1% | – 66.7% | 35 | 35 |
| 36 | Randger | 1 | 0.1% | n/a | 35 | 3 | 0.1% | n/a | 36 | 48 |
Iceland April 2025 – models:
| Pos | Model | Apr-25 | % | Mar | 2025 | % | Pos | FY24 |
| 1 | Kia Sportage | 167 | 11.5% | 4 | 281 | 7.6% | 2 | 4 |
| 2 | Dacia Duster | 82 | 5.7% | 2 | 168 | 4.5% | 3 | 1 |
| 3 | Tesla Model Y | 74 | 5.1% | 1 | 335 | 9.0% | 1 | 2 |
| 4 | Hyundai Tucson | 58 | 4.0% | n/a | 87 | 2.3% | 8 | 8 |
| 5 | Skoda Kodiaq | 49 | 3.4% | 8 | 102 | 2.8% | 6 | 15 |
| 6 | Skoda Kamiq | 49 | 3.4% | 23 | 60 | 1.6% | 16 | n/a |
| 7 | Toyota Yaris | 48 | 3.3% | 24 | 81 | 2.2% | 11 | 10 |
| 8 | Kia Sorento | 47 | 3.2% | 12 | 89 | 2.4% | 7 | 9 |
| 9 | Land Rover Defender | 47 | 3.2% | 14 | 76 | 2.1% | 12 | 17 |
| 10 | Dacia Bigster | 45 | 3.1% | – | 45 | 1.2% | 20 | – |
| 11 | Toyota RAV4 | 44 | 3.0% | 7 | 130 | 3.5% | 4 | 5 |
| 12 | Kia Ceed | 40 | 2.8% | 5 | 85 | 2.3% | 9 | 12 |
| 13 | Hyundai i10 | 32 | 2.2% | n/a | 48 | 1.3% | 19 | 7 |
| 14 | Suzuki Vitara | 31 | 2.1% | 3 | 85 | 2.3% | 10 | 18 |
| 15 | Kia EV3 | 29 | 2.0% | 6 | 109 | 2.9% | 5 | n/a |
| 16 | Hyundai i20 | 26 | 1.8% | n/a | 42 | 1.1% | 21 | 6 |
| 17 | Kia Picanto | 24 | 1.7% | 18 | 38 | 1.0% | 23 | 19 |
| 18 | Toyota bZ4X | 23 | 1.6% | 13 | 55 | 1.5% | 18 | n/a |
| 19 | Nissan Qashqai | 22 | 1.5% | n/a | 76 | 2.1% | 13 | 22 |
| 20 | Toyota Land Cruiser | 21 | 1.5% | n/a | 56 | 1.5% | 17 | 3 |
Source: Manufacturers
