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Brazil March 2025: BYD breaks share record, Fiat Argo up to #2

The Fiat Argo is at its best in Brazil in 3.5 years

New light vehicle sales in Brazil edge up 4.3% year-on-year in March to 183,502 units, leading to a Q1 tally up 6.8% to 516,282. Fiat (+7%) is up to 21.2% share ahead of Volkswagen (-1.2%), Chevrolet (-6.1%) and Toyota (-1.1%) all failing to capitalise on the positive market. In contrast Honda (+28.1%), Renault (+21.4%) and Hyundai (+15.5%) all excel but it’s BYD (+29.8%) that lodges the biggest year-on-year gain in the Top 10, threepeating at #9 and breaking its share record at 4.4%. Nissan (-10%) and Jeep (-9.3%) both disappoint. Further down the charts, notice Ford (+56.1%), Citroen (+28.2%), Mitsubishi (+19.9%) and GWM (+16.2%) all shining.

Model-wise, the Fiat Strada (+2.7%) stays on top with 5.6% of the market while the Fiat Argo (+20.4%) is up two spots on last month to #2, its highest Brazilian ranking since October 2021 when it finished #1. The VW Polo (-32%), leader a year ago, is hit hard and falls to #3. It ranks #2 over Q1. Strong results for the VW T-Cross (+19.2%), Hyundai HB20 (+15.8%) and Toyota Corolla Cross (+75.4%) the latter repeating at its ranking record at #6. Further down the top 10, the Honda HR-V (+39.4%), VW Saveiro (+23.6%) and Renault Kwid (+24.1%) impress. The BYD Song Pro is the best-selling recent launch at #25.

Previous month: Brazil February 2025: Toyota at highest in 1.5 years, pushes Corolla Cross to record level

One year ago: Brazil March 2024: VW Polo now #1 year-to-date, BYD Dolphin Mini and Renault Kardian land

Full March 2025 Top 35 All brands and Top 187 All models below.

Brazil March 2025 – brands:

PosBrandMar-25%/24Feb2025%/24PosFY24
1Fiat  38,87621.2%+ 7.0%1110,59421.4%+ 8.9%11
2Volkswagen30,41816.6%– 1.2%279,29615.4%+ 3.2%22
3Chevrolet20,14611.0%– 6.1%355,76910.8%– 2.0%33
4Toyota  14,6868.0%– 1.1%442,1358.2%+ 0.4%45
5Hyundai  12,7056.9%+ 15.5%534,3746.7%– 7.6%54
6Renault  11,3996.2%+ 21.4%629,7245.8%+ 11.2%66
7Honda8,2174.5%+ 28.1%823,9254.6%+ 40.6%88
8Jeep8,1724.5%– 9.3%726,5765.1%+ 3.6%77
9BYD8,0634.4%+ 29.8%921,6854.2%+ 45.2%910
10Nissan6,8743.7%– 10.0%1019,3213.7%– 1.2%109
11Caoa Chery3,8722.1%– 19.8%1112,7182.5%+ 9.4%1111
12Ford  3,6302.0%+ 56.1%1211,0852.1%+ 34.9%1212
13Citroen 3,3691.8%+ 28.2%139,3771.8%+ 37.7%1313
14Ram2,1821.2%– 15.4%146,5091.3%– 12.4%1514
15Mitsubishi2,0961.1%+ 19.9%155,9421.2%+ 25.5%1717
16GWM1,9811.1%+ 16.2%166,5811.3%+ 14.7%1415
17Peugeot1,6760.9%+ 12.9%175,9541.2%+ 2.8%1616
18BMW1,1550.6%– 8.7%183,3870.7%+ 5.9%1818
19Volvo6800.4%+ 13.3%202,0440.4%+ 27.3%1919
20Mercedes6550.4%+ 8.3%192,0240.4%+ 27.7%2020
21Porsche5570.3%+ 7.1%211,4150.3%+ 11.5%2121
22Audi4940.3%– 12.6%221,2750.2%– 8.3%2222
23Iveco3410.2%n/a238960.2%n/a2525
24Land Rover3200.2%n/a258970.2%n/a2424
25Kia3130.2%n/a249450.2%+ 12.6%2323
26Effa1990.1%n/a265810.1%n/a2627
27Suzuki1410.1%n/a274620.1%n/a2729
28Mini930.1%n/a292820.1%n/a2828
29JAC640.0%n/a282100.0%n/a2926
30Subaru530.0%n/a31700.0%n/a3132
31Lexus460.0%n/a301570.0%n/a3030
32Riddara190.0%new –190.0%new33 –
33Fever60.0%new33130.0%new34 –
34Jaguar40.0%n/a3260.0%n/a3531
35Zeekr00.0%new –340.0%new32 –

Brazil March 2025 – models:

PosModelMar-25%/24Feb2025%/24PosFY24
1Fiat Strada10,2565.6%+ 2.7%129,2995.7%+ 10.2%11
2Fiat Argo8,2474.5%+ 20.4%419,7273.8%+ 9.3%35
3VW Polo 8,1204.4%– 32.0%221,8824.2%– 19.7%22
4VW T-Cross6,5123.5%+ 19.2%318,3793.6%+ 42.9%46
5Hyundai HB206,1223.3%+ 15.8%1214,3612.8%– 20.5%74
6Toyota Corolla Cross5,8343.2%+ 75.4%613,0112.5%+ 40.1%1221
7Chevrolet Onix5,7483.1%– 25.9%1016,0393.1%– 9.7%53
8VW Saveiro5,6923.1%+ 23.6%1113,3042.6%+ 7.6%1113
9Honda HR-V5,0952.8%+ 39.4%914,1602.7%+ 45.9%917
10Renault Kwid4,9552.7%+ 24.1%811,9582.3%– 9.0%1512
11Fiat Mobi4,6822.6%+ 0.5%514,2552.8%– 2.8%89
12Nissan Kicks4,5192.5%– 10.2%2012,1942.4%– 6.3%1410
13Hyundai Creta4,4182.4%+ 2.3%714,5292.8%+ 6.8%68
14Chevrolet Onix Plus4,3212.4%+ 8.4%249,8681.9%– 8.7%2111
15Chevrolet Tracker4,1702.3%– 11.5%1413,6212.6%+ 7.5%107
16Jeep Compass4,0182.2%+ 1.2%1312,7572.5%+ 9.6%1318
17VW Nivus3,7922.1%– 3.1%229,6651.9%– 9.7%2214
18Fiat Toro3,6292.0%– 8.3%1610,7292.1%+ 5.0%1716
19Fiat Fastback3,5511.9%– 7.0%1510,7462.1%+ 0.4%1620
20Toyota Hilux3,4131.9%– 2.4%2110,2172.0%+ 0.1%1919
21Fiat Pulse3,0481.7%+ 0.3%199,9511.9%+ 16.8%2023
22Toyota Corolla3,0381.7%– 4.0%188,9591.7%+ 14.7%2324
23VW Virtus2,9731.6%– 1.5%237,2851.4%– 8.1%2726
24Jeep Renegade2,9281.6%– 24.6%1710,2352.0%– 1.6%1815
25BYD Song Pro2,7851.5%new306,8931.3%new25 –
26Ford Ranger2,4971.4%+ 79.0%267,3651.4%+ 45.8%2627
27BYD Dolphin Mini2,4321.3%– 1.5%256,5561.3%+ 162.9%2837
28Fiat Cronos2,4271.3%+ 28.8%287,8411.5%+ 21.3%2422
29VW Taos2,4081.3%+ 158.9%345,7681.1%+ 86.5%3145
30Chevrolet S102,3301.3%+ 33.9%415,7041.1%+ 6.0%3331
31Renault Kardian2,2691.2%+ 268.3%295,8471.1%+ 794.0%3034
32Ram Rampage1,8191.0%– 14.7%315,2591.0%– 11.1%3435
33Fiat Fiorino1,8111.0%+ 8.7%493,8680.7%– 16.5%4241
34GWM Haval H61,7781.0%+ 62.1%335,7671.1%+ 50.1%3236
35Chevrolet Montana1,7441.0%– 19.4%394,8650.9%– 16.3%3529
36Citroen Basalt1,7140.9%new354,6210.9%new3684
37Chery Tiggo 71,7070.9%– 2.2%276,4491.2%+ 126.0%2928
38Hyundai HB20S1,6410.9%+ 34.4%324,0970.8%– 20.1%4125
39Renault Duster1,5030.8%– 31.9%464,5990.9%– 17.1%3740
40BYD King1,4270.8%new563,0580.6%new4966
41Chevrolet Spin1,3980.8%+ 205.9%384,4340.9%+ 91.8%3833
42Honda City1,3330.7%+ 39.7%374,2590.8%+ 52.4%4047
43Chery Tiggo 81,3070.7%+ 112.5%523,2760.6%+ 42.7%4754
44Honda City Hatch1,2680.7%+ 39.0%423,7540.7%+ 51.3%4348
45Toyota Hilux SW41,2300.7%+ 14.2%404,3350.8%+ 22.0%3943
46Renault Master1,2220.7%+ 31.1%483,4740.7%+ 34.7%4652
47Jeep Commander1,1980.7%+ 16.8%433,4870.7%+ 8.4%4546
48Renault Oroch1,1890.6%+ 8.6%572,8620.6%– 8.7%5350
49Nissan Versa1,0920.6%– 5.9%473,1160.6%+ 4.3%4851
50Citroen C31,0870.6%– 33.6%503,0380.6%– 39.6%5039
51Nissan Frontier9440.5%+ 3.7%442,8890.6%+ 22.2%5255
52Peugeot 20089310.5%+ 377.4%453,5370.7%+ 879.8%4458
53BYD Dolphin8240.4%– 51.7%591,9610.4%– 63.2%5849
54Chery Tiggo 5X7150.4%– 71.0%532,5800.5%– 59.9%5442
55Mitsubishi Eclipse Cross7030.4%+ 0.0%631,7780.3%+ 0.6%6156
56Mitsubishi Triton6990.4%n/a661,1370.2%n/a65 –
57Fiat Titano6180.3%+ 61700.0%612,0900.4%+ 4080.0%5661
58Peugeot 2085860.3%– 48.1%581,9510.4%– 56.7%5944
59Toyota Yaris Hatch5650.3%– 73.7%542,0600.4%– 65.6%5732
60VW Amarok5400.3%+ 105.3%621,8120.4%+ 109.0%6059
61Mitsubishi L2005110.3%– 42.3%512,4600.5%– 2.8%5553
62Toyota Yaris Sedan5040.3%– 65.1%362,9240.6%– 35.9%5138
63Citroen C3 Aircross4660.3%– 34.4%641,4600.3%+ 56.5%6357
64Ford Territory4620.3%+ 260.9%601,6770.3%+ 41.8%6264
65BMW X14080.2%– 18.7%711,1590.2%+ 3.6%6465
66Volvo EX303680.2%new749090.2%new7182
67Iveco Daily  3410.2%+ 199.1%708960.2%+ 194.7%7273
68Hyundai HR3410.2%+ 258.9%728580.2%+ 284.8%7392
69Fiat Ducato3390.2%+ 67.0%651,0120.2%+ 56.9%6888
70Nissan Sentra3190.2%– 36.2%671,1220.2%– 3.4%6662
71BMW 3 Series3150.2%+ 8.6%739480.2%+ 21.7%6968
72Fiat Scudo2680.1%+ 0.4%691,0760.2%+ 11.5%6770
73BYD Yuan Pro2570.1%new805910.1%new81 –
74Renault Kangoo2440.1%n/a767600.1%n/a7677
75Ford Transit2400.1%– 2.4%836410.1%+ 10.5%7976
76Chevrolet Trailblazer2230.1%n/a1024550.1%n/a9189
77BYD Seal2080.1%– 40.6%825200.1%– 63.3%8772
78Honda Civic2060.1%+ 98.1%688480.2%+ 154.7%7495
79GWM Ora 032030.1%– 66.6%778140.2%– 57.0%7560
80Kia K25001980.1%+ 3.1%815750.1%– 2.4%8285
81Mitsubishi Pajero Sport1830.1%+ 15.1%785670.1%+ 29.7%8378
82Honda ZR-V1790.1%– 71.1%855410.1%– 61.5%8563
83Audi Q31780.1%– 21.6%945080.1%– 6.8%8886
84Porsche Cayenne1780.1%n/a1014220.1%n/a9696
85Hyundai Tucson1740.1%n/a874940.1%n/a89157
86VW/MAN Express1640.1%+ 2.5%845360.1%+ 7.6%8690
87Ford Maverick1630.1%– 37.5%1143610.1%– 42.2%10071
88Volvo XC601610.1%– 42.9%756630.1%– 9.5%7774
89Chevrolet Equinox1600.1%– 31.0%866420.1%+ 4.6%7875
90Ram 15001540.1%+ 105.3%795500.1%+ 41.8%84104
91Ford Bronco1480.1%– 32.4%884820.1%– 16.8%9087
92Effa V211470.1%+ 79.3%924370.1%+ 53.9%93107
93Porsche Macan1440.1%n/a914540.1%n/a92100
94Ram 35001430.1%+ 5.1%954370.1%+ 8.7%9494
95Chery Arrizo 61430.1%+ 7050.0%894110.1%+ 2063.2%97194
96VW Tiguan1410.1%– 59.5%1043540.1%– 61.2%10279
97Audi Q51400.1%– 11.9%1113580.1%– 16.0%10197
98Porsche 9111390.1%– 12.6%1352020.0%– 49.0%11998
99Suzuki Jimny Sierra1300.1%n/a904350.1%n/a95106
100Mercedes GLC1300.1%n/a983790.1%n/a98124
101Mercedes GLA1230.1%n/a1003310.1%n/a103115
102Mercedes Sprinter  1220.1%n/a933740.1%n/a9991
103BYD Shark1220.1%new1172940.1%new106151
104Land Rover Discovery1180.1%– 14.5%1032770.1%– 35.4%111133
105Mercedes C Class1070.1%– 37.4%962820.1%+ 4.1%107101
106Volvo XC901070.1%n/a1102380.0%n/a116113
107Toyota RAV41020.1%– 44.6%976290.1%+ 23.6%8083
108BMW X5950.1%n/a1052770.1%n/a110127
109Honda CR-V910.0%n/a1132800.1%n/a108102
110Ford F-150880.0%+ 114.6%993290.1%+ 269.7%104135
111BMW X4830.0%n/a1122770.1%n/a109108
112Range Rover810.0%n/a1281650.0%n/a123125
113Peugeot Expert780.0%+ 62.5%1072520.0%– 3.4%113111
114VW Jetta760.0%– 71.6%1063020.1%– 60.7%10581
115BMW X3760.0%n/a1291240.0%n/a13099
116Land Rover Defender720.0%n/a1162490.0%n/a114122
117Mercedes GLE710.0%n/a1152390.0%n/a115119
118Mini Hatch 3 Portas700.0%n/a1221940.0%n/a121123
119Citroen Jumpy670.0%– 57.3%1231530.0%– 57.1%126114
120Ram 2500650.0%– 39.8%1092590.1%– 15.9%11293
121Kia Sportage630.0%n/a1202090.0%– 0.5%118109
122Peugeot Partner610.0%– 19.7%1181560.0%– 29.7%125129
123Audi A3 Sedan610.0%+ 48.8%1241290.0%+ 8.4%129140
124Subaru Forester530.0%n/a153690.0%n/a146177
125Porsche Panamera520.0%+ 372.7%1371150.0%+ 82.5%134152
126Mercedes GLB520.0%n/a1191980.0%n/a120120
127Chevrolet Silverado450.0%– 32.8%1431210.0%– 80.7%132103
128Effa V22450.0%+ 18.4%1381230.0%+ 28.1%131139
129Honda Accord450.0%+ 200.0%156830.0%+ 16.9%140164
130Lexus NX410.0%n/a1321180.0%n/a133136
131Volvo XC40390.0%– 53.6%1261740.0%– 51.3%122126
132Audi A5390.0%+ 0.0%150770.0%+ 1.3%142142
133Range Rover Evoque390.0%n/a1401030.0%n/a137134
134BMW X7380.0%n/a157710.0%n/a145197
135Audi Q8350.0%n/a145730.0%n/a144156
136JAC E-JS1330.0%n/a1331050.0%n/a136105
137Ford Mustang320.0%+ 128.6%1082300.0%+ 422.7%117131
138JAC Hunter310.0%new125990.0%new138203
139BMW IX1310.0%n/a146750.0%n/a143155
140Porsche Boxster300.0%– 68.1%1271410.0%– 35.9%128121
141BMW X2300.0%n/a1211490.0%n/a127148
142Citroen Jumper290.0%+ 383.3%130810.0%+ 326.3%141171
143Jeep Grand Cherokee240.0%n/a144600.0%n/a152183
144Kia Niro240.0%n/a154570.0%n/a154137
145Mercedes CLA200220.0%– 56.0%1391140.0%– 18.6%135117
146Peugeot Boxer200.0%+ 5.3%148520.0%+ 30.0%156169
147Mini Countryman190.0%n/a151610.0%n/a151138
148Riddara RD6190.0%new –190.0%new181 –
149Kia Carnival160.0%n/a142640.0%n/a149162
150BMW M2150.0%– 37.5%147630.0%+ 28.6%150154
151BMW X6150.0%n/a136970.0%n/a139118
152BMW 5 Series150.0%n/a161470.0%n/a159170
153Audi Q7140.0%n/a155400.0%n/a161188
154Mercedes E Class140.0%n/a159320.0%n/a168199
155Renault Sandero130.0%– 96.7%1311610.0%– 86.9%12469
156Porsche Cayman130.0%– 55.2%152530.0%– 27.4%155147
157Audi A4120.0%– 14.3%149460.0%+ 58.6%160167
158Kia Stonic120.0%n/a165400.0%n/a162132
159Mercedes G class110.0%n/a141660.0%n/a147180
160Suzuki Jimny110.0%n/a175270.0%n/a174190
161Range Rover Velar100.0%n/a158380.0%n/a163150
162BMW IX100.0%n/a169310.0%n/a169158
163BMW IX3100.0%n/a174200.0%n/a179175
164Hyundai Kona90.0%n/a172350.0%n/a164161
165Audi A380.0%– 86.0%166300.0%– 70.9%170146
166BYD Tan80.0%new177220.0%new176 –
167BMW 4 Series Cabrio70.0%– 63.2%173190.0%– 52.5%180178
168Effa V2570.0%+ 0.0%170210.0%+ 10.5%178182
169Audi RS6 Avant70.0%n/a176140.0%+ 133.3%182189
170Citroen C4 Cactus60.0%– 94.8%171240.0%– 94.8%175112
171Fever60.0%new186130.0%new183 –
172Lexus ES30050.0%– 28.6%167340.0%+ 17.2%165173
173Volvo C4050.0%new162600.0%new153128
174Mini Hatch 5 Portas40.0%n/a168270.0%n/a173176
175Chevrolet Blazer EV40.0%new182120.0%new184184
176Jaguar F-Pace40.0%n/a18360.0%n/a188159
177BMW M330.0%– 89.3%163210.0%– 65.0%177163
178Chevrolet Camaro30.0%– 72.7%18780.0%– 83.7%185179
179BMW 1 Series30.0%– 72.7%18960.0%– 53.8%187195
180Mercedes A Class30.0%n/a18880.0%n/a186186
181Renault Kwid E-tech30.0%new –510.0%new157 –
182Jeep Gladiator20.0%– 98.1%18050.0%– 98.4%189149
183Jeep Wrangler20.0%n/a164320.0%n/a167172
184Renault Logan10.0%– 99.3%19030.0%– 99.3%19767
185Ram Classic10.0%– 99.2% –40.0%– 99.0%194110
186Porsche Taycan10.0%– 90.0%160280.0%– 31.7%172160
187BMW 2 Series Gran Coupe10.0%– 80.0%18430.0%– 66.7%195205

Source: Manufacturers

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