USA February 2025: Volvo (+40.1%), Genesis (+20.4%) excel in declining market

Volvo XC60 sales are up 62.2% in February.

New light vehicle sales in the USA endure their first year-on-year decline in 6 months in February at -2.3% to 1,221,863 units. The year-to-date cume is now up 0.5% to 2,334,300. The SAAR is estimated at 16.1 million units, up from 15.6 million in January and 15.8 million in February 2024. Light trucks are up 0.8% to 1,001,027 and passenger cars continue to fall at -14.1% to 220,836 units. According to J.D. Power, the average new vehicle retail transaction price is up $71 on last year to $44,619. Interestingly given their market domination, incentives on pickups, SUVs, crossovers and minivans grow year-on-year to $3,393 per vehicles, up $633 on a year ago. For cars, incentives are up $371 to $2,467.

Among OEMs still communicating monthly sales figures, Toyota Motor (-4.9%), Ford Motor (-8.8%) and American Honda (-2.8%) all lose ground whereas Hyundai-Kia improves 5.5%. Brand-wise, Ford (-8.2%) overtakes Toyota (-5.8%) but remains below year-to-date. Honda (-2.6%) follows the market. Volvo (+40.1%) is by far the best performer ahead of Genesis (+20.4%), with Kia (+7.2%), Subaru (+4.1%), Hyundai (+2.8%), Mazda (+2.5%) and Lexus (+0.6%) in tow.

Model-wise, the Ford F-Series (+14.4%) excels but the Toyota RAV4 (-12.9%) and Honda CR-V (-4.9%) both struggle. It’s even worse for the Toyota Camry (-16.6%), just as the Honda Civic (-10.1%) is back above the Toyota Corolla (-17.1%). The Toyota Tacoma (+239.1%) continues to surge, with the Hyundai Elantra (+20.5%), Ford Bronco (+20.2%), Honda HR-V (+11.3%) and Subaru Outback (+11.4%) also strong.

Previous month: USA January 2025: Toyota Tacoma, Ford F-Series highlight market up 3.7%

One year ago: USA February 2024: Honda, Lincoln stand out in market up 6.3%

Full February 2025 figures for selected OEMs, brands and models below.