USA February 2025: Volvo (+40.1%), Genesis (+20.4%) excel in declining market
Volvo XC60 sales are up 62.2% in February.
New light vehicle sales in the USA endure their first year-on-year decline in 6 months in February at -2.3% to 1,221,863 units. The year-to-date cume is now up 0.5% to 2,334,300. The SAAR is estimated at 16.1 million units, up from 15.6 million in January and 15.8 million in February 2024. Light trucks are up 0.8% to 1,001,027 and passenger cars continue to fall at -14.1% to 220,836 units. According to J.D. Power, the average new vehicle retail transaction price is up $71 on last year to $44,619. Interestingly given their market domination, incentives on pickups, SUVs, crossovers and minivans grow year-on-year to $3,393 per vehicles, up $633 on a year ago. For cars, incentives are up $371 to $2,467.
Among OEMs still communicating monthly sales figures, Toyota Motor (-4.9%), Ford Motor (-8.8%) and American Honda (-2.8%) all lose ground whereas Hyundai-Kia improves 5.5%. Brand-wise, Ford (-8.2%) overtakes Toyota (-5.8%) but remains below year-to-date. Honda (-2.6%) follows the market. Volvo (+40.1%) is by far the best performer ahead of Genesis (+20.4%), with Kia (+7.2%), Subaru (+4.1%), Hyundai (+2.8%), Mazda (+2.5%) and Lexus (+0.6%) in tow.
Model-wise, the Ford F-Series (+14.4%) excels but the Toyota RAV4 (-12.9%) and Honda CR-V (-4.9%) both struggle. It’s even worse for the Toyota Camry (-16.6%), just as the Honda Civic (-10.1%) is back above the Toyota Corolla (-17.1%). The Toyota Tacoma (+239.1%) continues to surge, with the Hyundai Elantra (+20.5%), Ford Bronco (+20.2%), Honda HR-V (+11.3%) and Subaru Outback (+11.4%) also strong.
Previous month: USA January 2025: Toyota Tacoma, Ford F-Series highlight market up 3.7%
One year ago: USA February 2024: Honda, Lincoln stand out in market up 6.3%
Full February 2025 figures for selected OEMs, brands and models below.
USA February 2025 – OEMs still communicating monthly data:
| OEM | Feb-25 | /24 | 2025 | /24 |
| Toyota Motor Corporation | 175,349 | – 4.9% | 338,934 | – 3.2% |
| Ford Motor Co | 157,820 | – 8.8% | 299,796 | – 7.7% |
| Hyundai-Kia | 130,881 | + 5.5% | 247,243 | + 9.0% |
| American Honda | 107,011 | – 2.8% | 203,785 | + 0.2% |
| Subaru | 49,125 | + 4.1% | 95,479 | + 4.1% |
| Mazda | 33,538 | + 2.5% | 67,219 | + 6.7% |
| Volvo Cars | 11,097 | + 40.1% | 19,233 | + 9.9% |
USA February 2025 – brands still communicating monthly sales:
| Brand | Feb-25 | /24 | 2025 | /24 |
| Ford | 151,066 | – 8.2% | 286,572 | – 7.4% |
| Toyota | 150,019 | – 5.8% | 290,986 | – 3.8% |
| Honda | 97,688 | – 2.6% | 185,771 | + 0.5% |
| Kia | 63,303 | + 7.2% | 120,310 | + 9.2% |
| Hyundai | 62,032 | + 2.8% | 116,535 | + 8.0% |
| Subaru | 49,125 | + 4.1% | 95,479 | + 4.1% |
| Mazda | 33,538 | + 2.5% | 67,219 | + 6.7% |
| Lexus | 25,330 | + 0.6% | 47,948 | + 0.5% |
| Volvo | 11,097 | + 40.1% | 19,233 | + 9.9% |
| Acura | 9,323 | – 4.6% | 18,014 | – 2.1% |
| Lincoln | 6,754 | – 20.5% | 13,224 | – 14.6% |
| Genesis | 5,546 | + 20.4% | 10,398 | + 17.2% |
USA February 2025 – models (only from OEMs still communicating monthly data):
| Model | Feb-25 | /24 | 2025 | /24 |
| Ford F-Series | 59,310 | + 14.4% | 117,954 | + 17.3% |
| Toyota RAV4 | 37,643 | – 12.9% | 73,893 | – 7.0% |
| Honda CR-V | 30,458 | – 4.9% | 57,738 | – 1.1% |
| Toyota Camry | 21,640 | – 16.6% | 40,647 | – 15.3% |
| Honda Civic | 18,178 | – 10.1% | 34,351 | – 6.3% |
| Toyota Tacoma | 17,110 | + 239.1% | 35,876 | + 170.8% |
| Toyota Corolla | 16,620 | – 17.1% | 33,961 | – 10.0% |
| Hyundai Tucson | 16,317 | + 2.0% | 31,342 | + 15.6% |
| Ford Explorer | 15,071 | – 23.2% | 28,576 | – 25.7% |
| Subaru Forester | 14,347 | – 3.6% | 27,295 | – 0.7% |
| Ford Escape | 13,958 | + 5.5% | 23,860 | – 1.1% |
| Ford Transit | 13,877 | + 3.5% | 21,552 | – 21.9% |
| Honda HR-V | 13,484 | + 11.3% | 25,301 | + 5.1% |
| Kia Sportage | 13,072 | + 8.2% | 24,429 | + 10.7% |
| Subaru Crosstrek | 12,818 | + 2.1% | 25,443 | + 6.6% |
| Kia K4/Forte | 11,669 | + 3.9% | 23,285 | + 15.2% |
| Subaru Outback | 11,601 | + 11.4% | 22,395 | + 3.1% |
| Mazda CX-5 | 10,876 | + 5.0% | 21,609 | + 5.1% |
| Toyota Tundra | 10,781 | – 4.1% | 21,145 | + 1.3% |
| Ford Maverick | 10,277 | – 22.5% | 19,007 | – 26.1% |
| Honda Pilot | 10,204 | + 5.4% | 19,053 | + 9.7% |
| Hyundai Elantra | 10,163 | + 20.5% | 19,029 | + 24.1% |
| Ford Bronco Sport | 10,030 | – 6.3% | 19,402 | – 5.5% |
| Ford Bronco | 9,837 | + 20.2% | 18,893 | + 21.0% |
| Kia Telluride | 9,599 | + 12.8% | 18,370 | + 19.1% |
| Hyundai Santa Fe | 9,562 | + 3.5% | 17,858 | + 17.0% |
| Toyota Grand Highlander | 9,175 | + 8.2% | 14,760 | – 2.0% |
| Honda Accord | 8,906 | – 36.9% | 18,571 | – 29.0% |
| Toyota Sienna | 8,080 | + 41.0% | 14,528 | + 33.7% |
| Hyundai Palisade | 7,806 | – 0.3% | 14,493 | – 6.3% |
| Lexus RX | 7,743 | – 12.6% | 14,264 | – 10.1% |
| Kia Sorento | 7,699 | + 3.7% | 14,570 | + 8.4% |
| Mazda CX-50 | 7,280 | + 32.8% | 13,615 | + 21.4% |
| Toyota Corolla Cross | 6,874 | + 21.2% | 13,241 | + 17.7% |
| Honda Odyssey | 6,774 | + 21.2% | 11,820 | + 16.5% |
| Mazda CX-30 | 5,709 | – 43.1% | 12,366 | – 30.5% |
| Hyundai Kona | 5,629 | – 19.9% | 9,994 | – 26.5% |
| Lexus NX | 5,342 | + 0.5% | 10,915 | + 5.0% |
| Hyundai Sonata | 5,334 | + 21.8% | 10,091 | + 34.5% |
| Kia K5 | 4,991 | + 117.9% | 9,348 | + 67.6% |
| Mazda CX-90 | 4,769 | + 43.6% | 10,114 | + 52.5% |
| Toyota Land Cruiser | 4,677 | n/a | 9,556 | n/a |
| Toyota Prius | 4,511 | – 0.4% | 9,395 | + 1.7% |
| Ford Ranger | 4,448 | n/a | 8,950 | + 2853.8% |
| Kia Carnival | 4,440 | + 44.4% | 8,105 | + 33.2% |
| Ford Expedition | 4,389 | – 47.6% | 9,009 | – 34.9% |
| Volvo XC60 | 4,123 | + 62.2% | 7,150 | + 30.0% |
| Kia Soul | 4,006 | + 2.8% | 7,560 | + 5.5% |
| Toyota Highlander | 3,822 | – 63.6% | 6,494 | – 68.3% |
| Kia Seltos | 3,707 | – 22.2% | 6,547 | – 25.3% |
| Lexus TX | 3,533 | + 4.0% | 5,461 | – 13.4% |
| Honda Passport | 3,497 | + 34.7% | 6,140 | + 28.1% |
| Acura MDX | 3,463 | – 5.1% | 6,429 | – 4.9% |
| Subaru Ascent | 3,382 | – 10.8% | 6,495 | – 13.5% |
| Ford Mustang Mach-E | 3,312 | + 13.0% | 6,841 | + 61.9% |
| Honda Ridgeline | 3,254 | – 18.2% | 6,120 | – 16.5% |
| Ford E-Series | 2,968 | – 16.2% | 5,907 | – 10.8% |
| Honda Prologue | 2,933 | new | 6,677 | new |
| Lexus ES | 2,905 | + 13.5% | 5,178 | + 10.8% |
| Mazda3 | 2,838 | – 7.3% | 5,821 | – 2.1% |
| Ford Mustang | 2,792 | – 32.2% | 5,191 | – 34.2% |
| Volvo XC90 | 2,682 | + 8.7% | 5,198 | – 4.5% |
| Volvo XC40 | 2,564 | + 57.6% | 3,765 | + 1.1% |
| Acura RDX | 2,561 | – 20.3% | 5,155 | – 14.0% |
| Toyota Crown Signia | 2,537 | new | 5,102 | new |
| Lincoln Nautilus | 2,482 | – 26.9% | 4,907 | – 9.6% |
| Hyundai Ioniq 5 | 2,442 | + 22.3% | 4,692 | + 35.6% |
| Subaru Impreza | 2,429 | + 3.7% | 4,858 | + 5.4% |
| Genesis GV70 | 2,289 | + 20.1% | 4,310 | + 23.5% |
| Lexus GX | 2,136 | + 58.3% | 5,317 | + 62.4% |
| Hyundai Santa Cruz | 1,938 | – 24.5% | 3,724 | – 26.3% |
| Lincoln Corsair | 1,921 | – 3.2% | 3,604 | – 10.8% |
| Genesis GV80 | 1,840 | + 29.6% | 3,444 | + 37.9% |
| Toyota Sequoia | 1,830 | – 7.4% | 3,211 | – 13.3% |
| Hyundai Venue | 1,829 | – 6.6% | 3,429 | + 1.0% |
| Subaru WRX | 1,715 | + 22.9% | 3,288 | + 28.1% |
| Toyota bZ4X | 1,690 | + 203.4% | 3,932 | + 267.5% |
| Subaru Legacy | 1,664 | + 33.3% | 3,260 | + 19.0% |
| Acura ZDX | 1,494 | new | 2,878 | new |
| Kia Niro | 1,485 | – 40.9% | 2,687 | – 41.2% |
| Acura Integra | 1,367 | – 34.2% | 2,760 | – 30.0% |
| Lexus IS | 1,365 | – 10.7% | 2,640 | – 5.0% |
| Kia EV9 | 1,360 | + 3.2% | 2,592 | – 4.9% |
| Lincoln Aviator | 1,357 | – 29.5% | 2,791 | – 26.3% |
| Toyota 4Runner | 1,295 | – 88.2% | 1,455 | – 93.1% |
| Kia EV6 | 1,275 | – 2.6% | 2,817 | + 11.7% |
| Mazda CX-70 | 1,223 | + 7543.8% | 2,170 | + 13462.5% |
| Hyundai Ioniq 6 | 1,012 | + 12.2% | 1,883 | + 13.3% |
| Lincoln Navigator | 994 | – 16.7% | 1,922 | – 13.8% |
| Subaru Solterra | 925 | + 187.3% | 1,977 | + 182.0% |
| Volvo S60/V60 | 867 | – 18.0% | 1,232 | – 41.2% |
| Mazda MX-5 Miata | 843 | + 93.3% | 1,524 | + 84.7% |
| Toyota GR86 | 843 | + 315.3% | 1,631 | + 140.9% |
| Ford Edge | 797 | – 94.0% | 1,430 | – 93.1% |
| Lexus UX | 784 | – 1.1% | 1,537 | + 0.9% |
| Genesis G70 | 728 | + 6.1% | 1,370 | – 18.1% |
| Toyota Crown | 611 | – 76.0% | 1,250 | – 73.5% |
| Lexus LX | 595 | + 13.8% | 971 | – 14.7% |
| Lexus RZ | 486 | + 38.1% | 749 | + 0.5% |
| Acura TLX | 438 | – 46.9% | 792 | – 53.6% |
| Genesis G80 | 343 | – 0.9% | 620 | + 3.7% |
| Volvo EX90 | 278 | new | 695 | new |
| Volvo EX30 | 269 | new | 657 | new |
| Subaru BRZ | 244 | + 0.4% | 468 | – 5.1% |
| Genesis GV60 | 224 | + 52.4% | 413 | + 31.9% |
| Volvo S90/V90 | 205 | + 69.4% | 333 | + 19.4% |
| Lexus LC | 185 | + 31.2% | 370 | + 27.6% |
| Lexus LS | 137 | – 38.8% | 280 | – 35.8% |
| Toyota Supra | 132 | + 9.1% | 242 | – 14.2% |
| Toyota Venza | 131 | – 94.6% | 633 | – 86.3% |
| Genesis G90 | 122 | + 22.0% | 241 | – 20.2% |
| Lexus RC | 119 | – 19.6% | 266 | + 0.4% |
| Volvo C40 | 109 | + 3.8% | 203 | – 65.9% |
| Toyota Mirai | 16 | – 71.9% | 33 | – 67.3% |
| Toyota Avalon | 1 | – 75.0% | 1 | – 80.0% |
Source: Manufacturers
This Post Has 3 Comments
Introduction of Grand Highlander was one of the biggest mistakes Toyota USA ever made. Highlander was bestselling family SUV and now both models are struggling.
I hope new generations of Corolla and RAV4 will be introduced soon and sales will be up again.
Seeing Accord loosing ground is so pity. This used to be one of the best family sedans ever and now is freefalling.
It’s a natural trend, sedans lose market share and SUVs grow (Honda HR-V, Passport, Prologue, etc.)
Honda Pilot