Nigeria Full Year 2024: Toyota Hilux holds 27.6% share

More than 1 in 4 new vehicles sold in Nigeria this year are a Toyota Hilux.

For the first time since 2017 we have access to official sales data for Nigeria. 6,358 new light vehicles found a buyer in Nigeria in 2024, a particularly low figure given the country’s population (228 million). Toyota dominates the market with 7 models in the Top 10. Notably, the HIlux holds a mammoth 27.6% share with over 1,750 sales. The Prado follows at 6.4% while the Suzuki Super Carry closes the podium. The Toyota Rush, Hiace, Corolla, Fortuner and Belta also make it into the Top 10. The Chinese are present, with the Changan Star and Jetour X70.

Full Year 2024 Top 10 models ranking below.