Martinique (France) February 2025: Peugeot and Kia in the lead
Kia sales are up 62.3% in February.
We have a new monthly update on BSCB: Martinique, a French overseas territory. After 6 consecutive months of year-on-year decline including -21.2% last November, -21% in December and -13.6% in January, new car sales in the territory are up 16.9% in February to 982 units, the best February volume since 2022 (1,066). We have a Top 10 brands ranking available. Peugeot (+46.9% storms into first place with 14.4% share, followed by Kia (+62.3%) also very dynamic and up four spots on a year ago. Leader in February 2024, Renault (-13.7%) suffers and falls to 3rd position. Citroen (+22.8%) is up one rank to #4, distancing Dacia (+3.3%). Hyundai (+81%) climbs to #6 while Seat breaks into the Top 10 at #7.
Full February 2025 Top 10 brands ranking below.
Martinique (France) February 2025 – brands:
| Pos | Brand | Feb-25 | % | /24 | Feb-24 | % | Pos |
| 1 | Peugeot | 141 | 14.4% | + 46.9% | 96 | 11.4% | 2 |
| 2 | Kia | 112 | 11.4% | + 62.3% | 69 | 8.2% | 6 |
| 3 | Renault | 101 | 10.3% | – 13.7% | 117 | 13.9% | 1 |
| 4 | Citroen | 97 | 9.9% | + 22.8% | 79 | 9.4% | 5 |
| 5 | Dacia | 93 | 9.5% | + 3.3% | 90 | 10.7% | 3 |
| 6 | Hyundai | 76 | 7.7% | + 81.0% | 42 | 5.0% | 7 |
| 7 | Seat | 51 | 5.2% | n/a | n/a | n/a | n/a |
| 8 | Toyota | 50 | 5.1% | – 37.5% | 80 | 9.5% | 4 |
| 9 | Volkswagen | 35 | 3.6% | – 7.9% | 38 | 4.5% | 8 |
| 10 | Mercedes | 26 | 2.6% | + 13.0% | 23 | 2.7% | 10 |
| n/a | Ford | n/a | n/a | n/a | 29 | 3.5% | 9 |
| n/a | Opel | n/a | n/a | n/a | 23 | 2.7% | 11 |
Source: Manufacturers
