Malaysia January 2025: Perodua Axia snaps first place, Proton eMas 7 launches

March 19, 2025
Matt Gasnier
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The Proton eMas 7 is the best-selling EV in Malaysia for its first month in market.

54,332 new light vehicles hit Malaysian roads in January. Perodua continues to suffocate the brands charts with a splendid 42.8% share vs. 41.8% over the Full Year 2024 which was an annual record. Proton also progress vs. last year at 17.8% of the market, back above Toyota (15%) which was #2 last month. Honda stays at #4 while Mitsubishi is up one spot on December to #5 and Chery up two to #6. After four straight months at a record #5, newcomer Jaecoo falls back to a more reasonable 7th place this time. As a reminder it ranked #12 over the Full Year 2024. Haval impresses at #15 vs. #27 over FY24 and MG is up to #18 vs. #24.

Model-wise, the Perodua Axia passes traditional leader the Perodua Bezza for the first time since last September, doing so in a definitive manner at 13.1% share vs. 9.4% for the Bezza. The Perodua Myvi reclaims the third position it held over the FY24 for just 3 sales above the Proton Saga. The Alza and Ativa ensures there are 5 Peroduas in the Top 6 as it was the case over the FY24. #5 in December, the Toyota Hilux falls back to #11 this month while the Honda City is down from #7 to #13. We welcome the Proton eMas 7 aka Geely EX5 at #26, directly landing at the #1 spot among EVs.

Previous post: Malaysia Full Year 2024: Perodua at record 41.8% share in all time high market

Full January 2025 Top 49 All brands and Top 229 All models below.

Malaysia January 2025 – brands:

Pos	Brand	Jan-25	%	Dec	FY24
1	Perodua	23,245	42.8%	1	1
2	Proton	9,688	17.8%	3	2
3	Toyota	8,170	15.0%	2	3
4	Honda	3,646	6.7%	4	4
5	Mitsubishi	1,232	2.3%	6	5
6	Chery	913	1.7%	8	7
7	Jaecoo	765	1.4%	5	12
8	Mercedes	751	1.4%	11	8
9	Mazda	750	1.4%	9	6
10	BMW	597	1.1%	10	9
11	Nissan	571	1.1%	14	11
12	BYD	505	0.9%	7	10
13	Isuzu	501	0.9%	12	13
14	Ford	471	0.9%	16	15
15	Haval	344	0.6%	13	27
16	Lexus	344	0.6%	15	14
17	Porsche	285	0.5%	21	17
18	MG	216	0.4%	19	24
19	Mini	121	0.2%	23	18
20	Suzuki	116	0.2%	25	21
21	Subaru	111	0.2%	28	22
22	Volkswagen	108	0.2%	22	20
23	Land Rover	102	0.2%	30	26
24	Zeekr	101	0.2%	31	47
25	Volvo	91	0.2%	18	19
26	Peugeot	82	0.2%	20	25
27	Xpeng	81	0.1%	24	35
28	GAC	75	0.1%	29	34
29	Kia	73	0.1%	26	23
30	Hyundai	53	0.1%	27	28
31	Ora	43	0.1%	34	30
32	Leapmotor	30	0.1%	45	61
33	Lamborghini	22	0.0%	41	40
34	Ferrari	18	0.0%	43	43
35	Audi	17	0.0%	37	37
36	TANK	17	0.0%	32	33
37	Weststar Maxus	14	0.0%	38	36
38	Tesla	13	0.0%	17	16
39	Rolls Royce	10	0.0%	48	48
40	Neta	8	0.0%	43	38
41	Bentley	7	0.0%	52	49
43	Jeep	5	0.0%	47	44
43	Jaguar	4	0.0%	58	52
44	McLaren	4	0.0%	56	53
45	GAC Aion	4	0.0%	–	–
46	Lotus	3	0.0%	40	39
47	Daihatsu	2	0.0%	44	43
48	Maserati	2	0.0%	54	50
49	Aston Martin	1	0.0%	50	54

Malaysia January 2025 – models:

Pos	Model	Jan-25	%	Dec	FY24
1	Perodua Axia	7,096	13.1%	2	2
2	Perodua Bezza	5,106	9.4%	1	1
3	Perodua Myvi	4,464	8.2%	4	3
4	Proton Saga	4,461	8.2%	3	4
5	Perodua Alza	3,214	5.9%	6	5
6	Perodua Ativa	2,526	4.6%	8	6
7	Toyota Vios	1,605	3.0%	9	8
8	Proton X50	1,402	2.6%	11	10
9	Toyota Alphard	1,397	2.6%	18	15
10	Toyota Corolla Cross	1,335	2.5%	12	16
11	Toyota Hilux	1,294	2.4%	5	9
12	Proton Persona	1,218	2.2%	16	13
13	Honda City	1,195	2.2%	7	7
14	Proton S70	1,133	2.1%	15	12
15	Honda HR-V	963	1.8%	10	11
16	Mitsubishi Xpander	963	1.8%	20	21
17	Perodua Aruz	839	1.5%	13	14
18	Jaecoo J7	765	1.4%	14	26
19	Toyota RAV4	643	1.2%	n/a	n/a
20	Honda Civic	642	1.2%	35	17
21	Proton X70	568	1.0%	17	22
22	Honda CR-V	534	1.0%	22	18
23	Isuzu D-Max	501	0.9%	24	27
24	Chery Omoda 5	488	0.9%	23	23
25	Ford Ranger	466	0.9%	30	30
26	Proton e.MAS 7	421	0.8%	–	–
27	Toyota Veloz	396	0.7%	25	25
28	Toyota Yaris	391	0.7%	19	19
29	Haval H6	344	0.6%	27	63
30	Toyota Harrier	321	0.6%	32	28
31	Mazda CX-5	293	0.5%	29	29
32	Proton Iriz	288	0.5%	33	31
33	Honda WR-V	284	0.5%	21	20
34	Mazda CX-30	269	0.5%	31	32
35	Toyota Vellfire	269	0.5%	39	35
36	Mitsubishi Triton	263	0.5%	34	24
37	Nissan Kicks	216	0.4%	n/a	n/a
38	Nissan Serena	210	0.4%	38	38
39	Chery Tiggo 8 Pro	199	0.4%	–	–
40	Chery Tiggo 7 Pro	199	0.4%	–	–
41	Proton X90	197	0.4%	37	37
42	Lexus RX	180	0.3%	43	34
43	Mercedes A-Class	164	0.3%	53	45
44	BYD Sealion	151	0.3%	26	76
45	Porsche Cayenne	151	0.3%	86	56
46	Toyota Land Cruiser	141	0.3%	57	58
47	BYD M6	136	0.3%	40	85
48	Mercedes C-Class	131	0.2%	49	46
49	MG 5	131	0.2%	48	87
50	Mercedes E-Class	107	0.2%	51	50
51	BYD Atto 3	104	0.2%	42	39
52	BMW i5	103	0.2%	83	94
53	BYD Seal	95	0.2%	36	40
54	Toyota Fortuner	91	0.2%	45	36
55	Suzuki Jimny	87	0.2%	63	81
56	Mazda3	86	0.2%	74	59
57	Mercedes GLC	85	0.2%	47	47
58	Mercedes CLA	83	0.2%	66	60
59	Xpeng G6	81	0.1%	54	n/a
60	Zeekr 009	81	0.1%	94	n/a
61	BMW 5 Series	80	0.1%	46	67
62	Nissan Almera	80	0.1%	60	48
63	Toyota Voxy	76	0.1%	64	49
64	GAC GS3	75	0.1%	85	n/a
65	BMW X1	72	0.1%	44	52
66	Toyota Innova	71	0.1%	41	41
67	VW Tiguan	71	0.1%	56	61
68	BMW 3 Series	69	0.1%	55	43
69	Lexus NX	68	0.1%	61	55
70	Mazda CX-8	67	0.1%	69	53
71	Land Rover Defender	64	0.1%	93	86
72	Mercedes GLA	57	0.1%	81	65
73	Mini Countryman	57	0.1%	95	66
74	Subaru Forester	53	0.1%	109	82
75	Subaru XV	49	0.1%	89	73
76	Porsche Macan	44	0.1%	96	93
77	Hyundai Staria	41	0.1%	72	77
78	MG 4	41	0.1%	77	89
79	Nissan Navara	39	0.1%	87	51
80	BMW i7	38	0.1%	114	n/a
81	Mercedes GLE	38	0.1%	113	99
82	Peugeot 3008	38	0.1%	58	98
83	BMW iX2	36	0.1%	71	95
84	Kia Carnival	36	0.1%	62	57
85	Toyota GR86	34	0.1%	118	n/a
86	Lexus LBX	33	0.1%	75	n/a
87	Peugeot 408	33	0.1%	73	91
88	MG HS	32	0.1%	103	n/a
89	Porsche 911	32	0.1%	108	n/a
90	Kia Sportage	31	0.1%	123	n/a
91	Lexus IS	31	0.1%	107	n/a
92	Leapmotor C10	30	0.1%	n/a	n/a
93	BMW iX1	29	0.1%	91	n/a
94	Porsche Taycan	29	0.1%	110	n/a
95	Suzuki Swift	29	0.1%	98	n/a
96	VW Golf	28	0.1%	121	97
97	Chery Omoda 9	27	0.0%	84	n/a
98	Nissan X-Trail	26	0.0%	101	79
99	Toyota Corolla	26	0.0%	n/a	n/a
100	Mini 5 Door	25	0.0%	n/a	n/a
101	Porsche 718	25	0.0%	n/a	n/a
102	Volvo XC60	25	0.0%	59	83
103	Volvo XC90	25	0.0%	65	n/a
104	Lexus LX	24	0.0%	n/a	n/a
105	Toyota Supra	24	0.0%	115	n/a
106	BMW 2 Series	23	0.0%	n/a	69
107	BMW X3	23	0.0%	117	70
108	BMW X4	23	0.0%	88	75
109	Ora Good Cat	23	0.0%	n/a	n/a
110	BMW 7 Series	22	0.0%	100	n/a
111	Honda Odyssey	22	0.0%	102	n/a
112	Mini Cooper	22	0.0%	78	71
113	Ora 07	20	0.0%	76	78
114	Volvo XC40	20	0.0%	n/a	n/a
115	Zeekr X	20	0.0%	112	n/a
116	BYD Dolphin	19	0.0%	99	54
117	Volvo EX30	18	0.0%	92	n/a
118	BMW X7	17	0.0%	119	n/a
119	TANK 300	17	0.0%	80	92
120	Lamborghini Urus	16	0.0%	n/a	n/a
121	Mazda MX-5	16	0.0%	n/a	n/a
122	Mercedes G-Class	16	0.0%	122	n/a
123	Toyota Hiace	16	0.0%	68	72
124	Mercedes S-Class	14	0.0%	n/a	n/a
125	Mini Aceman	14	0.0%	104	n/a
126	Mazda CX-3	13	0.0%	116	68
127	BMW 4 Series Coupe	12	0.0%	n/a	n/a
128	BMW iX	12	0.0%	n/a	n/a
129	MG ZS EV	12	0.0%	n/a	n/a
130	Toyota Estima	12	0.0%	n/a	n/a
131	BMW X5	11	0.0%	n/a	n/a
132	Hyundai Santa Fe	11	0.0%	n/a	n/a
133	Mercedes EQE	11	0.0%	120	n/a
134	Range Rover Velar	11	0.0%	n/a	n/a
135	Range Rover	10	0.0%	n/a	n/a
136	Range Rover Sport	10	0.0%	n/a	n/a
137	Tesla Model Y	10	0.0%	52	44
138	Toyota Crown	10	0.0%	n/a	n/a
139	Mercedes EQS	9	0.0%	124	n/a
140	VW Arteon	9	0.0%	106	n/a
141	BMW i4	7	0.0%	n/a	n/a
142	Maxus G10	7	0.0%	n/a	n/a
143	Mercedes EQA	7	0.0%	n/a	n/a
144	Neta V	7	0.0%	n/a	n/a
145	Subaru BRZ	7	0.0%	n/a	n/a
146	BMW 1 Series	6	0.0%	n/a	n/a
147	Mercedes EQB	6	0.0%	n/a	n/a
148	Mercedes GLB	6	0.0%	n/a	n/a
149	Peugeot 5008	6	0.0%	n/a	n/a
150	Range Rover Evoque	6	0.0%	n/a	n/a
151	Audi Q5	5	0.0%	n/a	n/a
152	BMW iX3	5	0.0%	n/a	n/a
153	Ferrari F8	5	0.0%	n/a	n/a
154	Honda Accord	5	0.0%	n/a	n/a
155	Jeep Wrangler	5	0.0%	n/a	n/a
156	Maxus V80	5	0.0%	n/a	n/a
157	Mazda6 Grand Touring	5	0.0%	n/a	n/a
158	Mercedes AMG-GT	5	0.0%	n/a	n/a
159	Rolls Royce Cullinan	5	0.0%	n/a	n/a
160	Toyota Mark X	5	0.0%	n/a	n/a
161	Audi Q8	4	0.0%	n/a	n/a
162	Bentley Bentayga	4	0.0%	n/a	n/a
163	BMW Z4	4	0.0%	n/a	n/a
164	Ford Everest	4	0.0%	n/a	n/a
165	GAC Aion Y Plus	4	0.0%	n/a	n/a
166	Kia EV6	4	0.0%	n/a	n/a
167	Porsche Panamera	4	0.0%	n/a	n/a
168	Toyota C-HR	4	0.0%	n/a	n/a
169	Audi RS6	3	0.0%	n/a	n/a
170	Bentley Continental	3	0.0%	n/a	n/a
171	Ferrari 296	3	0.0%	n/a	n/a
172	Ferrari 488	3	0.0%	n/a	n/a
173	Ferrari Roma	3	0.0%	n/a	n/a
174	Jaguar i-Pace	3	0.0%	n/a	n/a
175	Lamborghini Huracan	3	0.0%	n/a	n/a
176	Lamborghini Revuelto	3	0.0%	n/a	n/a
177	Lexus ES	3	0.0%	n/a	n/a
178	Lotus Eletre	3	0.0%	n/a	n/a
179	Mercedes CLE	3	0.0%	n/a	n/a
180	Mitsubishi Lancer	3	0.0%	n/a	n/a
181	Peugeot 2008	3	0.0%	n/a	n/a
182	Rolls Royce Spectre	3	0.0%	n/a	n/a
183	Tesla Model 3	3	0.0%	50	42
184	Toyota Camry	3	0.0%	n/a	74
185	Toyota GranAce	3	0.0%	n/a	n/a
186	Toyota Wish	3	0.0%	n/a	n/a
187	Mitsubishi Lancer Sportback	3	0.0%	n/a	n/a
188	Mercedes-Benz AMG SL-Class	3	0.0%	–	–
189	Audi RS3	2	0.0%	n/a	n/a
190	BMW 8 Series	2	0.0%	n/a	n/a
191	BMW X6	2	0.0%	n/a	n/a
192	Daihatsu Taft	2	0.0%	n/a	n/a
193	Ferrari 812	2	0.0%	n/a	n/a
194	Kia EV9	2	0.0%	n/a	n/a
195	Lexus LC	2	0.0%	n/a	n/a
196	Lexus RC	2	0.0%	n/a	n/a
197	Maserati Levante	2	0.0%	n/a	n/a
198	Mercedes B-Class	2	0.0%	n/a	n/a
199	Mercedes Vito Tourer	2	0.0%	n/a	n/a
200	Mini Clubman	2	0.0%	n/a	n/a
201	Peugeot Landtrek	2	0.0%	n/a	n/a
202	Subaru WRX	2	0.0%	n/a	n/a
203	Volvo C40	2	0.0%	n/a	n/a
204	McLaren GT	2	0.0%	–	–
205	Audi A7 Sportback	1	0.0%	n/a	n/a
206	Audi Q3	1	0.0%	n/a	n/a
207	Audi RS e-tron GT	1	0.0%	n/a	n/a
208	BMW XM	1	0.0%	n/a	n/a
209	Ferrari SF90	1	0.0%	n/a	n/a
210	Ford Mustang	1	0.0%	n/a	n/a
211	Honda Jazz/Fit	1	0.0%	n/a	n/a
212	Jaguar F-Pace	1	0.0%	n/a	n/a
213	Land Rover Discovery	1	0.0%	n/a	n/a
214	Lexus UX	1	0.0%	n/a	n/a
215	Maxus MIFA 9	1	0.0%	n/a	n/a
216	Maxus T60	1	0.0%	n/a	n/a
217	Mazda CX-9	1	0.0%	n/a	n/a
218	Mclaren 720S	1	0.0%	n/a	n/a
219	Mercedes CLS	1	0.0%	n/a	n/a
220	Mercedes EQC	1	0.0%	n/a	n/a
221	Mini Convertible	1	0.0%	n/a	n/a
222	Neta X	1	0.0%	n/a	n/a
223	Rolls Royce Ghost	1	0.0%	n/a	n/a
224	Rolls Royce Phantom	1	0.0%	n/a	n/a
225	Volvo S60	1	0.0%	n/a	n/a
226	Aston Martin Vantage	1	0.0%	n/a	n/a
227	Hyundai Creta	1	0.0%	–	–
228	McLaren Senna	1	0.0%	–	–
229	Ferrari Portofino	1	0.0%	–	–

Source: MAA

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