Italy February 2025: Fiat (-16.1%) embattled but in the lead
First Top 20 finish for the Fiat 600 at home.
It’s another disappointing result for the Italian new car market with February sales off -6.3% year-on-year to 137,922. This brings the year-to-date tally to 271,638, down -6.1% over the same period a year ago and -21% over pre-pandemic 2019. Private sales trail the market this month at -11.2% to 75.626 and 54.3% share vs. 57.1% a year ago, as they do year-to-date at -7.4% to 160,419 and 58.6% vs. 59.1%. Self registrations drop -9.7% to 12,353 for the month and -6% to 23,573 year-to-date. Long term leases (+11.1%) ignore the negative market to 33,449 and 24% share vs. 20.2% last year, and limit their fall to -1% year-to-date at 60,123 and 22% share vs. 20.7% over the same period in 2024. For their part short term rentals sink -17.2% to 9,880 and 7.1% share vs. 8% a year ago and are off -20.2% year-to-date to 14,212 and 5.2% vs. 6.1%.
Looking at sales by alimentation, petrol is down -20.7% to 36,552 and 26.3% share vs. 30.9% in February 2024 and off -18.9% year-to-date to 72,693 and 26.6% share vs. 30.6% a year ago. Diesel implodes -38.5% to 13,574 and 9.7% share vs. 14.8% last year and is off an even steeper -41.6% year-to-date to 26,154 and 9.6% share vs. 15.3%. LPG limits its fall to -5.1% to 13,781 and 9.9% share vs. 9.7% but is down -9.3% year-to-date to 27,496 and 10% share vs. 10.3%. HEV registrations are up 10.3% to 62,149 and 44.6% share vs. 37.8% a year ago. This includes 17,373 full hybrids (+16.6%) and 44,776 mild hybrids (+8%). Year-to-date, HEV sales are up 10.4% to 122,658 and 44.8% share vs. 37.9% including 32,884 full hybrids (+9.3%) and 89,774 mild hybrids (+10.8%). PHEVs surge 31.9% to 6,207 for the month and up 25.4% year-to-date to 11,075. Finally BEVs step up 38.2% to 6,980 and still very limited 5% share vs. 3.4% a year ago and up 70.6% YTD to 13,710 and 5% share vs. 2.7% in 2024.
In the brands charts, Fiat (-16.1%) manages to hold onto the top spot – this is not a given based on the misadventures of the past 6 months – at 10.7% share vs. 11.9% in January and 5.9% in December. Toyota (+1.8%) overtakes Dacia (+14.7%) to take 2nd place overall although Dacia remains at #2 year-to-date vs. #4 over the Full Year 2024. Volkswagen (+3.1%) stays at #4 just as Peugeot (-0.8%) stays 5th. BMW (+5%) edges up to #6, distancing Citroen (-1.5%) and Jeep (-3.1%) both up on their January rankings. Renault (-20.9%) and Audi (-12.7%) struggle and round out the Top 10. Below, MG (+49%), Mercedes (+27.5%) and Nissan (+10.3%) all shine. BYD (+3192.7%) breaks all records at #23 with 1,350 sales, crossing the symbolic 1% share mark.
The entire Top 11 models brave the negative context with year-on-year gains. The Fiat Panda (+4.8%) is the faraway leader again with 8.6% of the market, exactly double all other vehicles in market. The Dacia Sandero (+2.8%) is shy but stays at #2 ahead of the Citroen C3 (+27.5%) and Jeep Avenger (+58.5%). The Toyota Yaris (+20.7%) and Dacia Duster (+25.5%) follow while the MG ZS (+32.8%) is up three spots on January to #7, a ranking record also hit in December 2023 and December 2024. The VW T-Roc (+56.6%) is up 9 spots on last month to #10 and the Nissan Qashqai (+10.3%) up 17 to #11. The Fiat 600 (+2322%) breaks into its home Top 20 for the very first time at #17. The Alfa Romeo Junior (#27) is the best-selling recent launch ahead of the MG 3 (#32) and BYD Seal U (#45) cracking the Top 50 for the first time.
Previous month: Italy January 2025: Fiat back to #1, Dacia breaks share record
One year ago: Italy February 2024: Fiat Panda, Dacia Sandero and Citroen C3 top market up 12.8%
Full February 2025 Top 51 All brands and Top 50 models below.
Italy February 2025 – brands:
| Pos | Brand | Feb-25 | % | /24 | Jan | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat | 14,753 | 10.7% | – 16.1% | 1 | 30,656 | 11.3% | – 8.5% | 1 | 1 |
| 2 | Toyota | 11,084 | 8.0% | + 1.8% | 3 | 21,185 | 7.8% | + 0.9% | 3 | 2 |
| 3 | Dacia | 10,289 | 7.5% | + 14.7% | 2 | 21,754 | 8.0% | + 12.8% | 2 | 4 |
| 4 | Volkswagen | 10,169 | 7.4% | + 3.1% | 4 | 18,685 | 6.9% | – 2.9% | 4 | 3 |
| 5 | Peugeot | 7,643 | 5.5% | – 0.8% | 5 | 14,887 | 5.5% | – 6.8% | 5 | 6 |
| 6 | BMW | 6,371 | 4.6% | + 5.0% | 7 | 12,742 | 4.7% | + 3.6% | 6 | 7 |
| 7 | Citroen | 6,368 | 4.6% | – 1.5% | 10 | 11,908 | 4.4% | – 8.3% | 10 | 11 |
| 8 | Jeep | 6,297 | 4.6% | – 3.1% | 9 | 12,189 | 4.5% | – 11.5% | 8 | 9 |
| 9 | Renault | 5,863 | 4.3% | – 20.9% | 8 | 11,978 | 4.4% | – 9.6% | 9 | 5 |
| 10 | Audi | 5,591 | 4.1% | – 12.7% | 6 | 12,430 | 4.6% | – 3.8% | 7 | 10 |
| 11 | Ford | 5,380 | 3.9% | – 16.8% | 11 | 10,590 | 3.9% | – 16.4% | 11 | 8 |
| 12 | MG | 4,643 | 3.4% | + 49.0% | 13 | 8,774 | 3.2% | + 47.3% | 12 | 16 |
| 13 | Mercedes | 4,353 | 3.2% | + 27.5% | 12 | 8,582 | 3.2% | + 33.9% | 13 | 12 |
| 14 | Nissan | 4,073 | 3.0% | + 10.3% | 17 | 7,211 | 2.7% | – 6.0% | 16 | 19 |
| 15 | Hyundai | 4,059 | 2.9% | – 19.7% | 15 | 7,819 | 2.9% | – 14.0% | 14 | 13 |
| 16 | Skoda | 3,467 | 2.5% | + 8.8% | 18 | 6,495 | 2.4% | + 7.1% | 17 | 17 |
| 17 | Kia | 3,428 | 2.5% | – 13.5% | 14 | 7,384 | 2.7% | – 3.9% | 15 | 14 |
| 18 | Opel | 3,035 | 2.2% | – 26.1% | 16 | 6,361 | 2.3% | – 29.0% | 18 | 15 |
| 19 | Suzuki | 2,930 | 2.1% | – 29.6% | 19 | 5,672 | 2.1% | – 24.7% | 19 | 18 |
| 20 | Alfa Romeo | 2,308 | 1.7% | + 22.2% | 20 | 4,585 | 1.7% | + 19.9% | 20 | 21 |
| 21 | DR Motor | 1,472 | 1.1% | + 35.9% | 21 | 2,827 | 1.0% | – 17.2% | 21 | 23 |
| 22 | Cupra | 1,421 | 1.0% | – 22.1% | 22 | 2,549 | 0.9% | – 10.5% | 22 | 24 |
| 23 | BYD | 1,350 | 1.0% | + 3192.7% | 27 | 2,177 | 0.8% | + 2373.9% | 24 | 37 |
| 24 | Volvo | 1,232 | 0.9% | – 27.7% | 23 | 2,336 | 0.9% | – 30.6% | 23 | 22 |
| 25 | Mini | 1,210 | 0.9% | + 8.4% | 25 | 2,153 | 0.8% | – 9.9% | 25 | 27 |
| 26 | Lancia | 926 | 0.7% | – 77.7% | 26 | 1,816 | 0.7% | – 77.5% | 27 | 20 |
| 27 | Mazda | 861 | 0.6% | – 28.0% | 24 | 1,822 | 0.7% | – 36.7% | 26 | 26 |
| 28 | Tesla | 843 | 0.6% | – 54.5% | 35 | 1,251 | 0.5% | – 44.5% | 32 | 25 |
| 29 | Honda | 781 | 0.6% | + 17.8% | 29 | 1,443 | 0.5% | + 9.4% | 28 | 31 |
| 30 | Land Rover | 649 | 0.5% | – 6.2% | 31 | 1,295 | 0.5% | – 27.2% | 30 | 29 |
| 31 | EVO | 643 | 0.5% | + 2.7% | 30 | 1,300 | 0.5% | + 17.6% | 29 | 32 |
| 32 | Seat | 589 | 0.4% | – 67.6% | 28 | 1,273 | 0.5% | – 55.6% | 31 | 28 |
| 33 | Lexus | 579 | 0.4% | + 45.5% | 34 | 1,101 | 0.4% | + 36.8% | 33 | 33 |
| 34 | Omoda+Jaecoo | 523 | 0.4% | + 2277.3% | 33 | 1,069 | 0.4% | + 2445.2% | 35 | 38 |
| 35 | Porsche | 487 | 0.4% | – 38.7% | 32 | 1,079 | 0.4% | – 30.7% | 34 | 30 |
| 36 | DS | 367 | 0.3% | – 15.4% | 36 | 698 | 0.3% | – 26.4% | 36 | 34 |
| 37 | Mahindra | 260 | 0.2% | + 1138.1% | 50 | 286 | 0.1% | + 401.8% | 41 | 50 |
| 38 | EMC | 237 | 0.2% | + 125.7% | 38 | 401 | 0.1% | + 76.7% | 37 | 41 |
| 39 | Subaru | 197 | 0.1% | + 65.5% | 40 | 308 | 0.1% | + 22.2% | 40 | 40 |
| 40 | Maserati | 167 | 0.1% | – 24.4% | 39 | 321 | 0.1% | – 29.1% | 39 | 39 |
| 41 | Mitsubishi | 141 | 0.1% | – 36.5% | 37 | 356 | 0.1% | + 9.2% | 38 | 35 |
| 42 | Sportequipe | 109 | 0.1% | – 68.1% | 41 | 216 | 0.1% | – 51.7% | 42 | 43 |
| 43 | Smart | 95 | 0.1% | – 54.8% | 42 | 192 | 0.1% | – 58.9% | 43 | 36 |
| 44 | Ferrari | 61 | 0.0% | – 23.8% | 43 | 142 | 0.1% | – 4.7% | 44 | 45 |
| 45 | Lamborghini | 43 | 0.0% | + 19.4% | 45 | 102 | 0.0% | + 41.7% | 45 | 46 |
| 46 | Polestar | 28 | 0.0% | + 211.1% | 49 | 54 | 0.0% | + 390.9% | 48 | 49 |
| 47 | Jaguar | 21 | 0.0% | – 82.2% | 46 | 57 | 0.0% | – 77.7% | 47 | 44 |
| 48 | Lotus | 19 | 0.0% | – 17.4% | 48 | 46 | 0.0% | – 8.0% | 49 | 48 |
| 49 | Lynk & Co | 17 | 0.0% | – 80.5% | 44 | 78 | 0.0% | – 46.2% | 46 | 42 |
| 50 | Aston Martin | 12 | 0.0% | + 33.3% | 51 | 29 | 0.0% | + 38.1% | 51 | 51 |
| 51 | SsangYong | 10 | 0.0% | – 79.6% | 47 | 41 | 0.0% | – 53.9% | 50 | 47 |
| – | Others | 468 | 0.3% | + 147.6% | – | 933 | 0.3% | + 149.5% | – | – |
Italy February 2025 – models:
| Pos | Model | Feb-25 | % | /24 | Jan | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat Panda | 11,896 | 8.6% | + 4.8% | 1 | 25,224 | 9.3% | + 12.0% | 1 | 1 |
| 2 | Dacia Sandero | 5,896 | 4.3% | + 2.8% | 2 | 11,473 | 4.2% | – 7.1% | 2 | 2 |
| 3 | Citroen C3 | 5,767 | 4.2% | + 27.5% | 4 | 10,332 | 3.8% | + 12.0% | 3 | 4 |
| 4 | Jeep Avenger | 4,665 | 3.4% | + 58.5% | 3 | 9,350 | 3.4% | + 27.5% | 4 | 3 |
| 5 | Toyota Yaris | 3,567 | 2.6% | + 20.7% | 7 | 6,502 | 2.4% | + 40.7% | 7 | 8 |
| 6 | Dacia Duster | 3,512 | 2.5% | + 25.5% | 5 | 7,875 | 2.9% | + 35.4% | 5 | 12 |
| 7 | MG ZS | 3,177 | 2.3% | + 32.8% | 10 | 5,615 | 2.1% | + 19.1% | 8 | 14 |
| 8 | Peugeot 208 | 3,086 | 2.2% | + 8.2% | 6 | 6,813 | 2.5% | + 15.3% | 6 | 7 |
| 9 | Toyota Yaris Cross | 2,989 | 2.2% | + 0.9% | 9 | 5,562 | 2.0% | – 17.7% | 9 | 5 |
| 10 | VW T-Roc | 2,737 | 2.0% | + 56.6% | 19 | 4,470 | 1.6% | – 10.7% | 11 | 11 |
| 11 | Nissan Qashqai | 2,257 | 1.6% | + 10.3% | 28 | 3,596 | 1.3% | – 13.5% | 20 | 22 |
| 12 | Renault Captur | 2,251 | 1.6% | – 22.9% | 8 | 4,826 | 1.8% | – 10.6% | 10 | 10 |
| 13 | Peugeot 2008 | 2,116 | 1.5% | – 13.6% | 16 | 3,887 | 1.4% | – 32.3% | 16 | 17 |
| 14 | Opel Corsa | 2,064 | 1.5% | + 16.2% | 11 | 4,404 | 1.6% | + 8.7% | 12 | 15 |
| 15 | Toyota C-HR | 2,063 | 1.5% | + 57.5% | 18 | 3,809 | 1.4% | + 47.4% | 18 | 25 |
| 16 | VW Tiguan | 2,016 | 1.5% | + 121.3% | 15 | 3,831 | 1.4% | + 92.6% | 17 | 21 |
| 17 | Fiat 600 | 1,986 | 1.4% | + 2322.0% | 21 | 3,635 | 1.3% | n/a | 19 | n/a |
| 18 | Renault Clio | 1,965 | 1.4% | – 29.4% | 14 | 4,136 | 1.5% | – 19.5% | 14 | 6 |
| 19 | Ford Puma | 1,945 | 1.4% | – 20.6% | 13 | 4,147 | 1.5% | – 21.5% | 13 | 13 |
| 20 | BMW X1 | 1,884 | 1.4% | + 13.8% | 20 | 3,539 | 1.3% | + 6.8% | 21 | 20 |
| 21 | VW T-Cross | 1,836 | 1.3% | – 20.6% | 12 | 4,101 | 1.5% | + 23.2% | 15 | 16 |
| 22 | Toyota Aygo X | 1,613 | 1.2% | – 26.6% | 17 | 3,371 | 1.2% | – 2.0% | 22 | 19 |
| 23 | Peugeot 3008 | 1,584 | 1.1% | + 47.5% | 34 | 2,645 | 1.0% | + 32.8% | 27 | 39 |
| 24 | VW Golf | 1,568 | 1.1% | + 52.5% | 31 | 2,708 | 1.0% | + 49.0% | 26 | 31 |
| 25 | Kia Sportage | 1,518 | 1.1% | – 17.0% | 23 | 3,056 | 1.1% | – 17.0% | 23 | 18 |
| 26 | Nissan Juke | 1,447 | 1.0% | + 36.6% | 25 | 2,865 | 1.1% | + 16.3% | 24 | 35 |
| 27 | Alfa Romeo Junior | 1,362 | 1.0% | new | 26 | 2,764 | 1.0% | new | 25 | n/a |
| 28 | Audi A3 | 1,248 | 0.9% | – 4.6% | 27 | 2,619 | 1.0% | – 4.1% | 28 | 37 |
| 29 | Hyundai i10 | 1,206 | 0.9% | – 33.8% | 33 | 2,328 | 0.9% | – 25.2% | 31 | 26 |
| 30 | Skoda Kamiq | 1,097 | 0.8% | n/a | 35 | 2,119 | 0.8% | n/a | 34 | 49 |
| 31 | Ford Focus | 1,096 | 0.8% | + 9.4% | 44 | 1,911 | 0.7% | – 3.8% | 38 | 38 |
| 32 | MG 3 | 1,088 | 0.8% | new | 30 | 2,245 | 0.8% | new | 33 | n/a |
| 33 | Ford Kuga | 1,065 | 0.8% | – 40.0% | 39 | 1,996 | 0.7% | – 34.4% | 37 | 33 |
| 34 | Suzuki Vitara | 1,033 | 0.7% | – 5.5% | 36 | 2,018 | 0.7% | – 7.2% | 36 | 41 |
| 35 | Hyundai Tucson | 1,010 | 0.7% | + 11.1% | 29 | 2,271 | 0.8% | + 33.0% | 32 | 36 |
| 36 | Audi Q3 | 1,008 | 0.7% | – 17.7% | 22 | 2,618 | 1.0% | + 3.2% | 29 | 23 |
| 37 | BMW Serie 1 | 974 | 0.7% | + 27.0% | 46 | 1,738 | 0.6% | + 2.1% | 42 | n/a |
| 38 | Skoda Fabia | 972 | 0.7% | + 5.3% | 47 | 1,723 | 0.6% | + 21.1% | 43 | 45 |
| 39 | Mercedes GLA | 957 | 0.7% | – 5.7% | 32 | 2,091 | 0.8% | + 3.7% | 35 | 29 |
| 40 | Kia Picanto | 929 | 0.7% | + 5.9% | 24 | 2,400 | 0.9% | + 47.8% | 30 | 34 |
| 41 | Lancia Ypsilon | 926 | 0.7% | – 77.7% | 41 | 1,816 | 0.7% | – 77.5% | 39 | 9 |
| 42 | DR 5.0 | 906 | 0.7% | n/a | 42 | 1,753 | 0.6% | n/a | 41 | 48 |
| 43 | Ford Tourneo Courier | 874 | 0.6% | + 77.3% | 43 | 1,696 | 0.6% | + 170.9% | 44 | n/a |
| 44 | Suzuki Swift | 873 | 0.6% | – 14.7% | 48 | 1,570 | 0.6% | – 6.2% | 45 | 43 |
| 45 | BYD Seal U | 837 | 0.6% | new | n/a | 1,311 | 0.5% | new | n/a | n/a |
| 46 | Audi A1 | 836 | 0.6% | + 24.8% | 37 | 1,801 | 0.7% | + 75.7% | 40 | n/a |
| 47 | Jeep Compass | 835 | 0.6% | – 54.0% | n/a | 1,428 | 0.5% | – 57.1% | 48 | 27 |
| 48 | BMW X2 | 833 | 0.6% | n/a | n/a | 1,455 | 0.5% | n/a | 46 | n/a |
| 49 | Volvo XC40 | 808 | 0.6% | n/a | n/a | 1,394 | 0.5% | n/a | 50 | 50 |
| 50 | Jeep Renegade | 774 | 0.6% | – 57.9% | n/a | n/a | n/a | n/a | n/a | 30 |
| n/a | Audi Q5 | 642 | 0.5% | – 10.3% | 45 | 1,432 | 0.5% | – 8.3% | 47 | n/a |
| n/a | Dacia Spring | 460 | 0.3% | + 405.5% | 38 | 1,421 | 0.5% | + 434.2% | 49 | n/a |
Source: UNRAE
