Ecuador February 2025: Kia Soluto and Chevy Groove beat D-Max in slowest market in 7 years
The Kia Soluto repeats at #1 in Ecuador
It’s another weak month for new vehicle sales in Ecuador, off -8.5% year-on-year to 8,337 units. The year-to-date tally is now down -10.2% to 16,577 sales. This is the weakest start of the year since 2017 (11,888). As it was also the case last September, Kia (-5.6%) topples Chevrolet (-23.4%) for the title of most popular carmaker in the country. As a reminder Chevrolet celebrated 30 years at the annual top spot last year. Hyundai (+16.8%) defies the negative context but and ranks #3 ahead of Toyota (-24.2%) and Chery (-4%). GWM (+61.5%) however sports the biggest improvement in the Top 10, with Hino (+35.5%) also very strong. Below, BYD (+103%), Sinotruk (+67.4%) and Dongfeng (+62.8%) stand out.
Over in the models ranking, the Kia Soluto brilliantly repeats at #1, selling double any other model in the country. The Chevrolet Groove advances to 2nd place while the traditional market leader, the Chevrolet D-Max, is relegated to #3 with just 3.3% share vs. 4.9% so far this year. The Kia Sonet stays at #4 while the GWM Poer is up one spot on last month to #5. The GWM Wingle reenters the Top 10 at #9.
Previous month: Ecuador January 2025: Kia Soluto topples Chevrolet D-Max in weak market
Previous post: Ecuador Full Year 2024: Chevrolet celebrates 30 straight years at #1
Full February 2025 Top 20 brands and Top 10 models below.
Ecuador February 2025 – brands:
| Pos | Brand | Feb-25 | % | /24 | Jan | 2025 | % | /24 | Pos | FY24 |
| 1 | Kia | 1,341 | 16.1% | – 5.6% | 2 | 2,646 | 16.0% | – 1.3% | 1 | 2 |
| 2 | Chevrolet | 1,141 | 13.7% | – 23.4% | 1 | 2,504 | 15.1% | – 30.3% | 2 | 1 |
| 3 | Hyundai | 522 | 6.3% | + 16.8% | 3 | 1,050 | 6.3% | + 15.5% | 3 | 4 |
| 4 | Toyota | 457 | 5.5% | – 24.2% | 4 | 910 | 5.5% | – 24.0% | 4 | 3 |
| 5 | Chery | 386 | 4.6% | – 4.0% | 5 | 829 | 5.0% | – 9.7% | 5 | 5 |
| 6 | GWM | 378 | 4.5% | + 61.5% | 7 | 695 | 4.2% | + 47.9% | 6 | 8 |
| 7 | Renault | 343 | 4.1% | + 1.8% | 8 | 638 | 3.8% | – 4.6% | 8 | 7 |
| 8 | Suzuki | 338 | 4.1% | – 17.2% | 6 | 690 | 4.2% | – 7.4% | 7 | 6 |
| 9 | JAC | 267 | 3.2% | – 4.3% | 10 | 473 | 2.9% | – 3.1% | 9 | 9 |
| 10 | Hino | 252 | 3.0% | + 35.5% | 9 | 470 | 2.8% | + 29.1% | 10 | 13 |
| 11 | Mazda | 233 | 2.8% | – 1.7% | 11 | 434 | 2.6% | – 6.3% | 11 | 14 |
| 12 | Sinotruk | 231 | 2.8% | + 67.4% | 16 | 379 | 2.3% | + 46.3% | 13 | 17 |
| 13 | Dongfeng | 223 | 2.7% | + 62.8% | 14 | 394 | 2.4% | + 44.3% | 12 | 16 |
| 14 | DFSK | 195 | 2.3% | + 22.6% | 19 | 320 | 1.9% | – 2.1% | 15 | 10 |
| 15 | Volkswagen | 149 | 1.8% | – 53.6% | 12 | 334 | 2.0% | – 44.8% | 14 | 11 |
| 16 | BYD | 134 | 1.6% | + 103.0% | 15 | 286 | 1.7% | + 150.9% | 16 | n/a |
| 17 | Ford | 127 | 1.5% | – 26.2% | n/a | 210 | 1.3% | – 40.3% | 20 | 19 |
| 18 | Shineray | 118 | 1.4% | – 45.9% | 18 | 246 | 1.5% | – 39.3% | 18 | 15 |
| 19 | Nissan | 94 | 1.1% | – 70.8% | 13 | 267 | 1.6% | – 56.1% | 17 | 12 |
| 20 | Foton | 90 | 1.1% | + 4.7% | 20 | 212 | 1.3% | – 2.8% | 19 | n/a |
Ecuador February 2025 – models:
| Pos | Model | Feb-25 | % | Jan | % | 2025 | % | Pos | FY24 |
| 1 | Kia Soluto | 584 | 7.0% | 1 | 6.7% | 1,140 | 6.9% | 1 | 2 |
| 2 | Chevrolet Groove | 294 | 3.5% | 3 | 3.5% | 580 | 3.5% | 3 | 3 |
| 3 | Chevrolet D-Max | 274 | 3.3% | 2 | 6.5% | 807 | 4.9% | 2 | 1 |
| 4 | Kia Sonet | 258 | 3.1% | 4 | 3.0% | 509 | 3.1% | 4 | 4 |
| 5 | GWM Poer | 209 | 2.5% | 6 | 2.1% | 380 | 2.3% | 5 | 6 |
| 6 | Kia Sportage | 180 | 2.2% | 8 | 1.9% | 335 | 2.0% | 7 | 7 |
| 7 | Hyundai Tucson | 166 | 2.0% | 5 | 2.2% | 350 | 2.1% | 6 | n/a |
| 8 | Kia Seltos | 160 | 1.9% | 7 | 2.0% | 324 | 2.0% | 8 | 9 |
| 9 | GWM Wingle | 125 | 1.5% | n/a | 1.0% | 206 | 1.2% | n/a | n/a |
| 10 | Hyundai Grand i10 | 105 | 1.3% | 9 | 1.6% | 234 | 1.4% | n/a | n/a |
| n/a | JAC HFC 1037 | 97 | 1.2% | n/a | 1.0% | 182 | 1.1% | n/a | n/a |
| n/a | Chevrolet Joy Black | 94 | 1.1% | 12 | 1.2% | 196 | 1.2% | n/a | 5 |
| n/a | Suzuki Swift | 91 | 1.1% | 11 | 1.3% | 197 | 1.2% | n/a | 10 |
| n/a | Toyota Hilux | 88 | 1.1% | 10 | 1.3% | 197 | 1.2% | n/a | n/a |
| n/a | Chery Arrizo | 69 | 0.8% | n/a | 1.0% | 151 | 0.9% | n/a | n/a |
Source: AEADE
