Thailand Full Year 2024: Toyota Hilux reclaims lead for first time in 5 years

The Toyota Hilux returns to the annual pole position in Thailand.

Discover 35 years of Thai Historical Data here

The Thai new light vehicle market continues to collapse in 2024 at -21.6% year-on-year to just 592,234 units. The Top 2 manufacturers improve their share however: Toyota (-10.3%) is up from 35.2% to 40.3% while Honda (-12.4%) advances to #2 with 14% vs. 12.5% a year ago. The big loser this year is Isuzu (-47.7%) almost halving its year-ago volume to fall from 20.1% to 13.4% share. Mitsubishi (-13.4%) overtakes Ford (-26.2%) for 4th place while BYD (-12%) and MG (-40.8%) camp on their 2023 position at #6 and #7 respectively. BMW (+18.5%) and Mercedes (+3.6%) break into the Top 10.

Over in the models charts, we have a big event as the Toyota Hilux (-33.1%) reclaims the top spot off the Isuzu D-Max (-47.9%) for the first time since 2019. Its market share however thaws from 14.8% to 12.9% while the D-Max goes from 16.4% to 11.2%. As a reminder it held 21.4% in 2022. It’s a relatively solid month for the Toyota Yaris Ativ (-14.4%) staying at #3 overall. The Toyota Yaris Cross (+1558.2%) lands at #4 for its first full year of sales, dislodging the Honda City (-22.1%). Excellent hold for the Honda HR-V (-1.3%) gaining one spot as a result to #6. The Ford Ranger (-39.1%) is relegated to #7. The BYD Dolphin (+42.3%) cracks the Top 10 at #10.

Previous year: Thailand Full Year 2023: Isuzu D-Max keeps lead, BYD up to #6

Full December and Year 2024 Top 45 All brands and Top 240 All models vs. Full Year 2023 data below.