Taiwan January 2024: Toyota and Lexus at all time high
Lexus is above 10% share in Taiwan for the first time.
New cars sales in Taiwan are down -21.8% year-on-year in January to 35,064 units, impacted by the timing of the lunar new year which fell in late January this year vs. February in 2024. Toyota (+3.9%) defies the negative market and surges to 36.4% share vs. 27.3% over the Full Year 2024. This is simply the brand’s highest share since we started following Taiwan monthly in January 2014. The previous best was 33.8% in July 2014. Lexus (+16.7%) does even better and climbs to 10.2% share, here too a new record and for the first time above 10%, smashing its previous best of 8.7% hit in February 2023. All remaining Top 10 members bar Mazda (+30.1%) are in negative, with Honda (-59.2%), Hyundai (-54.6%) and Nissan (-41.8%) the hardest hit. Mercedes (-4.3%) and CMC (-11.9%) both resist.
Model-wise, the Toyota Corolla Cross (+36.8%) is up to 12.4% share, its second best ever below the 13.4% from November 2020. The Toyota RAV4 (+33.7%) also shines at 6% of the market, followed by the Toyota Yaris Cross (+4%). The Lexus NX (+26.5%) hits its highest ranking since June 2023 #4 and its best-ever share at 4.6%. The Toyota Town Ace (-24.2%) is in difficulty at #5. Newcomer the CMC J Space repeats at a record #6 and smashes its share record at 4%. Notice also the Mercedes GLC (-1.1%) up 13 spots on last month to #8 and the Lexus RX (+20.5%) up 21 to #9.
Previous post: Taiwan Full Year 2024: Toyota monopolises Top 4 with Corolla Cross, Town Ace, RAV4 and Yaris Cross
One year ago: Taiwan January 2024: Toyota Yaris Cross up to #4. MG HS at #6 in market up 58.8%
Full January 2025 Top 10 brands and Top 50 models below.
Taiwan January 2025 – brands:
| Pos | Brand | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Toyota | 12,760 | 36.4% | + 3.9% | 1 | 1 |
| 2 | Lexus | 3,591 | 10.2% | + 16.7% | 4 | 2 |
| 3 | Mercedes | 3,086 | 8.8% | – 4.3% | 8 | 4 |
| 4 | CMC | 2,095 | 6.0% | – 11.9% | 7 | 7 |
| 5 | Honda | 1,358 | 3.9% | – 59.2% | 2 | 3 |
| 6 | BMW | 1,357 | 3.9% | – 21.4% | 10 | 6 |
| 7 | Hyundai | 1,241 | 3.5% | – 54.6% | 3 | 5 |
| 8 | Nissan | 1,171 | 3.3% | – 41.8% | 9 | 8 |
| 9 | Mazda | 1,119 | 3.2% | + 30.1% | 11 | 12 |
| 10 | Mitsubishi | 971 | 2.8% | – 30.7% | 12 | 9 |
Taiwan January 2025 – models:
| Pos | Model | Jan-25 | % | /23 | Dec |
| 1 | Toyota Corolla Cross | 4,336 | 12.4% | + 36.8% | 1 |
| 2 | Toyota RAV4 | 2,107 | 6.0% | + 33.7% | 2 |
| 3 | Toyota Yaris Cross | 1,829 | 5.2% | + 4.0% | 4 |
| 4 | Lexus NX | 1,607 | 4.6% | + 26.5% | 10 |
| 5 | Toyota Town Ace | 1,545 | 4.4% | – 24.2% | 5 |
| 6 | CMC J Space | 1,418 | 4.0% | new | 6 |
| 7 | Toyota Corolla Altis | 1,049 | 3.0% | – 25.4% | 8 |
| 8 | Mercedes GLC Class | 1,014 | 2.9% | – 1.1% | 21 |
| 9 | Lexus RX | 811 | 2.3% | + 20.5% | 30 |
| 10 | Honda CR-V | 629 | 1.8% | – 68.2% | 3 |
| 11 | CMC Zinger | 600 | 1.7% | – 47.7% | 29 |
| 12 | Toyota Vios | 587 | 1.7% | – 4.4% | 33 |
| 13 | Luxgen n7 | 564 | 1.6% | + 2156.0% | 22 |
| 14 | Lexus UX | 538 | 1.5% | + 23.1% | 31 |
| 15 | Mitsubishi Delica | 503 | 1.4% | – 33.4% | 25 |
| 16 | Hyundai Custin | 470 | 1.3% | – 33.3% | 34 |
| 17 | Ford Kuga | 440 | 1.3% | n/a | 13 |
| 18 | Mazda CX-5 | 431 | 1.2% | + 126.8% | 19 |
| 19 | Nissan X-Trail | 425 | 1.2% | – 26.0% | 16 |
| 20 | Nissan Kicks | 390 | 1.1% | – 39.6% | 20 |
| 21 | Honda Fit | 389 | 1.1% | – 25.0% | 14 |
| 22 | Porsche Macan | 385 | 1.1% | + 95.4% | n/a |
| 23 | Tesla Model Y | 310 | 0.9% | n/a | 7 |
| 24 | Honda HR-V | 303 | 0.9% | – 58.2% | 9 |
| 25 | Nissan Sentra | 299 | 0.9% | – 35.7% | 28 |
| 26 | Hyundai Venue | 295 | 0.8% | – 22.0% | 35 |
| 27 | Mercedes E Class | 283 | 0.8% | – 5.4% | 46 |
| 28 | Mazda3 | 279 | 0.8% | + 5.7% | 32 |
| 29 | Toyota Camry | 272 | 0.8% | + 7.1% | 44 |
| 30 | Mercedes GLE Class | 263 | 0.8% | + 9.6% | 50 |
| 31 | Lexus ES | 256 | 0.7% | – 12.0% | n/a |
| 32 | Hyundai Tucson | 249 | 0.7% | – 76.7% | 11 |
| 33 | Ford Focus | 245 | 0.7% | – 72.5% | 15 |
| 34 | BMW 1 Series | 245 | 0.7% | + 210.1% | n/a |
| 35 | Toyota Sienta | 242 | 0.7% | n/a | 43 |
| 36 | Kia Sportage | 233 | 0.7% | – 68.3% | 26 |
| 37 | Lexus LBX | 231 | 0.7% | new | n/a |
| 38 | MG HS | 229 | 0.7% | – 85.0% | 27 |
| 39 | Mitsubishi Colt Plus | 229 | 0.7% | – 22.1% | 47 |
| 40 | Toyota Alphard | 215 | 0.6% | n/a | n/a |
| 41 | Mercedes GLA Class | 210 | 0.6% | – 52.5% | n/a |
| 42 | Mazda CX-30 | 206 | 0.6% | + 33.8% | 40 |
| 43 | Mercedes V Class | 197 | 0.6% | + 41.7% | n/a |
| 44 | Suzuki Swift | 195 | 0.6% | – 31.1% | 39 |
| 45 | Mercedes C Class | 144 | 0.4% | – 50.9% | n/a |
| 46 | Mercedes EQE SUV | 134 | 0.4% | + 81.1% | n/a |
| 47 | Hyundai Porter | 130 | 0.4% | n/a | 17 |
| 48 | BMW X3 | 123 | 0.4% | + 1.7% | n/a |
| 49 | Lexus LM | 119 | 0.3% | – 62.5% | n/a |
| 50 | Fuso Canter | 118 | 0.3% | n/a | 24 |
Source: u-car.com.tw
