Luxembourg January 2025: BMW and Mercedes topple Volkswagen
BMW is the most popular carmaker in Luxembourg in January.
The Luxembourg new car market edges up 2.6% year-on-year in January to 3,720 units. BMW (+10.9%) scores a 4th win in the past 14 month with 12.8% share, its highest since December 2023 (14.4%). Mercedes (+30.5%) manages a splendid year-on-year gain to jump three spots on December to #2, both carmakers toppling last year’s leader Volkswagen (-11%). Audi is immobile at #4 and Skoda (-7.6%) closes the Top 5 in paltry fashion. Opel (+108%), Dacia (+59.4%), Kia (+54.4%) and Peugeot (+16.5%) all impress in the remainder of the Top 10.
Previous post: Luxembourg Full Year 2024: BMW catches up on Volkswagen in disappointing market (-5.1%)
One year ago: Luxembourg January 2024: BMW repeats at #1
Full January 2025 Top 52 All brands ranking below.
Luxembourg January 2025 – brands:
| Pos | Brand | Jan-25 | % | /24 | Dec | FY24 |
| 1 | BMW | 478 | 12.8% | + 10.9% | 2 | 2 |
| 2 | Mercedes | 432 | 11.6% | + 30.5% | 5 | 3 |
| 3 | Volkswagen | 379 | 10.2% | – 11.0% | 1 | 1 |
| 4 | Audi | 270 | 7.3% | + 0.0% | 3 | 4 |
| 5 | Skoda | 231 | 6.2% | – 7.6% | 4 | 5 |
| 6 | Peugeot | 184 | 4.9% | + 16.5% | 6 | 7 |
| 7 | Renault | 175 | 4.7% | – 6.4% | 7 | 6 |
| 8 | Kia | 139 | 3.7% | + 54.4% | 8 | 10 |
| 9 | Opel | 104 | 2.8% | + 108.0% | 20 | 17 |
| 10 | Dacia | 102 | 2.7% | + 59.4% | 10 | 15 |
| 11 | Hyundai | 102 | 2.7% | – 12.1% | 19 | 11 |
| 12 | Ford | 101 | 2.7% | + 17.4% | 12 | 14 |
| 13 | Porsche | 100 | 2.7% | – 1.0% | 13 | 12 |
| 14 | Volvo | 82 | 2.2% | – 41.0% | 11 | 9 |
| 15 | Land Rover | 79 | 2.1% | – 6.0% | 22 | 23 |
| 16 | Toyota | 77 | 2.1% | + 6.9% | 16 | 13 |
| 17 | Fiat | 75 | 2.0% | + 50.0% | 15 | 16 |
| 18 | Tesla | 68 | 1.8% | – 44.3% | 9 | 8 |
| 19 | Mini | 61 | 1.6% | – 25.6% | 14 | 19 |
| 20 | Citroen | 60 | 1.6% | + 50.0% | 17 | 21 |
| 21 | Smart | 60 | 1.6% | + 1900.0% | 33 | 33 |
| 22 | Cupra | 57 | 1.5% | + 54.1% | 21 | 20 |
| 23 | Nissan | 35 | 0.9% | – 30.0% | 23 | 25 |
| 24 | Seat | 31 | 0.8% | + 6.9% | 18 | 18 |
| 25 | Mazda | 30 | 0.8% | – 25.0% | 27 | 24 |
| 26 | Polestar | 30 | 0.8% | + 172.7% | 25 | 27 |
| 27 | Suzuki | 18 | 0.5% | – 41.9% | 31 | 26 |
| 28 | BYD | 17 | 0.5% | + 1600.0% | 30 | 30 |
| 29 | Alfa Romeo | 16 | 0.4% | – 48.4% | 26 | 31 |
| 30 | Jeep | 14 | 0.4% | + 0.0% | 28 | 28 |
| 31 | Lexus | 14 | 0.4% | + 7.7% | 34 | 34 |
| 32 | MG | 10 | 0.3% | – 91.1% | 32 | 22 |
| 33 | Subaru | 10 | 0.3% | – 28.6% | 36 | 36 |
| 34 | BAIC | 8 | 0.2% | n/a | 46 | 45 |
| 35 | Honda | 8 | 0.2% | – 50.0% | 39 | 32 |
| 36 | DS | 7 | 0.2% | – 46.2% | 24 | 29 |
| 37 | Xpeng | 7 | 0.2% | new | 40 | 44 |
| 38 | Ferrari | 6 | 0.2% | – 14.3% | 41 | 37 |
| 39 | Aston Martin | 5 | 0.1% | + 25.0% | 45 | 43 |
| 40 | Lamborghini | 5 | 0.1% | + 400.0% | 42 | 38 |
| 41 | Alpine | 3 | 0.1% | n/a | 43 | 40 |
| 42 | DFSK | 3 | 0.1% | + 200.0% | 37 | 39 |
| 43 | Bentley | 2 | 0.1% | – 60.0% | 48 | 46 |
| 44 | Alpina | 1 | 0.0% | – 50.0% | – | 52 |
| 45 | Chevrolet | 1 | 0.0% | n/a | – | 53 |
| 46 | Jaguar | 1 | 0.0% | – 94.4% | 35 | 35 |
| 47 | Lotus | 1 | 0.0% | – 75.0% | 29 | 42 |
| 48 | Man | 1 | 0.0% | n/a | 50 | 55 |
| 49 | Maserati | 1 | 0.0% | – 75.0% | 44 | 41 |
| 50 | Morgan | 1 | 0.0% | n/a | – | 54 |
| 51 | Rolls-Royce | 1 | 0.0% | n/a | – | 57 |
| 52 | SWM | 1 | 0.0% | n/a | 38 | 47 |
| – | Others | 16 | 0.4% | + 45.5% | – | – |
Source: Statistiques Luxembourg
