Finland January 2025: Nissan Qashqai signs first win in almost 6 years
The Nissan Qashqai is the best-selling car in Finland in January.
It’s another disappointing month for new car sales in Finland at -12.8% year-on-year to 5,662 units. As a reminder 2024: was the weakest year in 30 years… Toyota (-42.5%) completely implodes but remains by far the most popular carmaker in the country at 15.5% share vs. a particularly high 23.5% a year ago. Volkswagen (+35.4%) defies the negative market to land at 10.1% share vs. 9.1% over the Full Year 2024. Skoda (-24.1%), Volvo (-20.1%) and Kia (-17.6%) all fall faster than the market to round out the Top 5. Nissan (+2.6%) and most spectacularly Ford (+80.3%) are the only remaining Top 10 members in positive. Below, Peugeot (+556%), Polestar (+246.7%), Dacia (+165.6%), Cupra (+115.4%) and Renault (+112.1%) stand out with surreal gains.
Over in the models charts, the Nissan Qashqai (+20.7%) surprises and takes the lead for the first time in almost 6 years: since April 2019. There was a time when the Qashqai led the annual Finnish ranking: it did so in 2012 and 2018. The Toyota Yaris Cross (-42.2%) is in great difficulty but manages a 2nd place with 3.4% share. The Toyota RAV4 (+16.3%) is up 13 spots on December to #3 while the Skoda Enyaq (+80.9%) is up one to #4. Poor year-on-year performances for the Volvo XC60 (-19.2%) and Toyota Yaris (-43.9%) but the two models remain close to their Full Year 2024 shares. In contrast, the Volvo V60 (+162.8%) and VW Tiguan (+169%) shoot up to #7 and #8 respectively. The annual #1 last year, the Toyota Corolla (-74.5%) craters to #9 for the month.
Previous post: Finland Full Year 2024: Toyota Corolla and Yaris Cross lead in weakest market in 30 years
One year ago: Finland January 2024: Toyota up to 23.5% share, VW ID.7 #25 in negative market
Full January 2025 Top 30 brands and models below.
Finland January 2025 – brands:
| Pos | Brand | Jan-25 | % | /23 | Dec | FY24 |
| 1 | Toyota | 876 | 15.5% | – 42.5% | 3 | 1 |
| 2 | Volkswagen | 570 | 10.1% | + 35.4% | 2 | 4 |
| 3 | Skoda | 562 | 9.9% | – 24.1% | 1 | 3 |
| 4 | Volvo | 528 | 9.3% | – 20.1% | 5 | 2 |
| 5 | Kia | 392 | 6.9% | – 17.6% | 7 | 5 |
| 6 | Nissan | 355 | 6.3% | + 2.6% | 17 | 10 |
| 7 | BMW | 347 | 6.1% | – 10.1% | 8 | 8 |
| 8 | Mercedes | 273 | 4.8% | – 34.8% | 6 | 6 |
| 9 | Audi | 237 | 4.2% | – 11.2% | 10 | 11 |
| 10 | Ford | 229 | 4.0% | + 80.3% | 13 | 12 |
| 11 | Hyundai | 179 | 3.2% | – 33.5% | 9 | 9 |
| 12 | Peugeot | 164 | 2.9% | + 556.0% | 15 | 13 |
| 13 | Polestar | 104 | 1.8% | + 246.7% | 11 | 16 |
| 14 | Dacia | 85 | 1.5% | + 165.6% | 18 | 21 |
| 15 | Suzuki | 73 | 1.3% | + 7.4% | 20 | 18 |
| 16 | Renault | 70 | 1.2% | + 112.1% | 12 | 15 |
| 17 | Tesla | 58 | 1.0% | – 65.7% | 4 | 7 |
| 18 | Mazda | 56 | 1.0% | – 11.1% | 16 | 17 |
| 19 | Cupra | 56 | 1.0% | + 115.4% | 21 | 26 |
| 20 | Lexus | 51 | 0.9% | + 6.3% | 22 | 23 |
| 21 | BYD | 51 | 0.9% | + 18.6% | 24 | 20 |
| 22 | Opel | 46 | 0.8% | + 58.6% | 14 | 14 |
| 23 | Subaru | 45 | 0.8% | + 95.7% | 28 | 24 |
| 24 | Land Rover | 41 | 0.7% | + 86.4% | 27 | 27 |
| 25 | Citroen | 38 | 0.7% | – 48.6% | 25 | 22 |
| 26 | Porsche | 37 | 0.7% | + 32.1% | 19 | 25 |
| 27 | Mitsubishi | 31 | 0.5% | – 50.0% | 26 | 19 |
| 28 | Smart | 21 | 0.4% | n/a | 23 | 30 |
| 29 | MG | 19 | 0.3% | new | n/a | 31 |
| 30 | Mini | 12 | 0.2% | – 25.0% | n/a | 32 |
| 31 | Alfa Romeo | 11 | 0.2% | + 83.3% | n/a | 34 |
| 32 | Seat | 8 | 0.1% | – 50.0% | 29 | 28 |
| 33 | Xpeng | 8 | 0.1% | new | – | – |
Finland January 2025 – models:
| Pos | Model | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Nissan Qashqai | 262 | 4.6% | + 20.7% | 27 | 7 |
| 2 | Toyota Yaris Cross | 193 | 3.4% | – 42.2% | 7 | 2 |
| 3 | Toyota RAV4 | 178 | 3.1% | + 16.3% | 16 | 12 |
| 4 | Skoda Enyaq | 161 | 2.8% | + 80.9% | 5 | 9 |
| 5 | Volvo XC60 | 160 | 2.8% | – 19.2% | 9 | 8 |
| 6 | Toyota Yaris | 157 | 2.8% | – 43.9% | 19 | 4 |
| 7 | Volvo V60 | 113 | 2.0% | + 162.8% | 13 | 14 |
| 8 | VW Tiguan | 113 | 2.0% | + 169.0% | 14 | 18 |
| 9 | Toyota Corolla | 111 | 2.0% | – 74.5% | 4 | 1 |
| 10 | Skoda Octavia | 107 | 1.9% | – 70.0% | 11 | 6 |
| 11 | Toyota C-HR | 101 | 1.8% | – 42.9% | 17 | 13 |
| 12 | Toyota bZ4x | 91 | 1.6% | + 167.6% | n/a | 66 |
| 13 | VW Golf | 86 | 1.5% | + 59.3% | 23 | 20 |
| 14 | Skoda Superb | 82 | 1.4% | + 34.4% | 26 | 31 |
| 15 | VW ID.4 | 81 | 1.4% | + 326.3% | 6 | 11 |
| 16 | Skoda Kodiaq | 80 | 1.4% | + 128.6% | 20 | 30 |
| 17 | Kia Stonic | 79 | 1.4% | + 29.5% | 22 | 21 |
| 18 | Dacia Duster | 77 | 1.4% | + 327.8% | n/a | 68 |
| 19 | Kia EV3 | 74 | 1.3% | new | n/a | 146 |
| 20 | Peugeot 2008 | 71 | 1.3% | n/a | n/a | 39 |
| 21 | VW ID.7 | 69 | 1.2% | + 15.0% | 12 | 22 |
| 22 | Kia Ceed | 69 | 1.2% | – 17.9% | 15 | 10 |
| 23 | BMW X1 | 62 | 1.1% | – 10.1% | 28 | 26 |
| 24 | Audi Q6 | 62 | 1.1% | new | n/a | 59 |
| 25 | Volvo EX30 | 59 | 1.0% | + 43.9% | 18 | 5 |
| 26 | Ford Kuga | 58 | 1.0% | + 75.8% | 29 | 29 |
| 27 | Polestar 4 | 54 | 1.0% | new | n/a | 67 |
| 28 | Volvo XC40 | 53 | 0.9% | – 77.1% | 24 | 16 |
| 29 | Audi Q4 e-Tron | 53 | 0.9% | – 49.0% | 25 | 19 |
| 30 | Mercedes GLC | 52 | 0.9% | – 52.3% | 21 | 24 |
| 31 | BMW i4 | 50 | 0.9% | – 29.6% | n/a | 32 |
| 32 | VW Caddy | 49 | 0.9% | + 2.1% | n/a | 79 |
| 33 | Volvo EX40 | 48 | 0.8% | new | n/a | 42 |
| 34 | Ford Focus | 46 | 0.8% | + 27.8% | n/a | 34 |
| 35 | BMW 5 Series | 46 | 0.8% | + 228.6% | n/a | 60 |
Source: AUT
