Cyprus January 2025: BMW surges to 2nd place
BMW holds 9.6% of the Cypriot market in January.
Data by our local partners SEMO Cyprus and INNOSOFT show a Cypriot market edging up 2.5% to 1,565. This is a strong result given January 2024 was up 19.8% on the year prior. Kia (-16.6%) returns to the top of the brands charts (a ranking it held over the Full Year 2024) and this despite a harsh year-on-year loss. BMW (+30.2%) is up a spectacular 14 spots on December to land in 2nd place, dislodging Volkswagen (-34.6%) and Toyota (-35.8%) both in deep trouble. Renault (+234.6%), Mini (+218.2%), Volvo (+143.5%), Hyundai (+75.9%) and Mercedes (+53.6%) all sport surreal year-on-year upticks in the remainder of the Top 10, in a ranking that remains highly volatile.
Model-wise, the Kia Sportage (-33.8%) takes the lead with 5.8% share which is below its FY2024 level of 6.1%. The Kia Stonic (-12%) is the only additional Top 10 model in negative at #2. The Renault Arkana (+180.8%) jumps to #3, followed by the BMW X1 (+122.6%), Kia Xceed (+100%) and Hyundai Kona (+154.5%). The Seat Arona (+236.4%), Nissan Juke (+225%) and Mini Countryman (+115.8%) also shine.
Previous post: Cyprus Full Year 2024: Kia Stonic and Sportage most popular
One year ago: Cyprus January 2024: Kia Sportage in the lead in soaring market
Full January 2025 Top 34 All brands and Top 30 models below.
Cyprus January 2025 – brands:
| Pos | Brand | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Kia | 252 | 16.1% | – 16.6% | 3 | 1 |
| 2 | BMW | 151 | 9.6% | + 30.2% | 16 | 6 |
| 3 | Volkswagen | 121 | 7.7% | – 34.6% | 4 | 2 |
| 4 | Toyota | 115 | 7.3% | – 35.8% | 1 | 2 |
| 5 | Mercedes | 106 | 6.8% | + 53.6% | 9 | 7 |
| 6 | Nissan | 104 | 6.6% | – 2.8% | 5 | 4 |
| 7 | Hyundai | 102 | 6.5% | + 75.9% | 2 | 5 |
| 8 | Renault | 87 | 5.6% | + 234.6% | 17 | 11 |
| 9 | Mini | 70 | 4.5% | + 218.2% | 6 | 14 |
| 10 | Volvo | 56 | 3.6% | + 143.5% | 23 | 17 |
| 11 | Audi | 55 | 3.5% | + 7.8% | 10 | 8 |
| 12 | Land Rover | 43 | 2.7% | – 4.4% | 14 | 13 |
| 13 | Ford | 42 | 2.7% | – 44.7% | 19 | 10 |
| 14 | Porsche | 38 | 2.4% | + 58.3% | 7 | 15 |
| 15 | Seat | 38 | 2.4% | + 660.0% | 13 | 22 |
| 16 | Dacia | 34 | 2.2% | + 30.8% | 15 | 16 |
| 17 | Skoda | 28 | 1.8% | – 51.7% | 11 | 12 |
| 18 | Jeep | 27 | 1.7% | – 50.0% | 8 | 9 |
| 19 | Lexus | 23 | 1.5% | + 9.5% | 12 | 18 |
| 20 | Honda | 15 | 1.0% | + 400.0% | 21 | 21 |
| 21 | Mazda | 13 | 0.8% | – 7.1% | 18 | 20 |
| 22 | Peugeot | 11 | 0.7% | + 1000.0% | 28 | 31 |
| 23 | Ssangyong | 10 | 0.6% | + 25.0% | 20 | 23 |
| 24 | Cupra | 6 | 0.4% | – 33.3% | 24 | 24 |
| 25 | Suzuki | 4 | 0.3% | – 63.6% | 26 | 25 |
| 26 | Bentley | 3 | 0.2% | + 50.0% | – | 30 |
| 27 | Maserati | 2 | 0.1% | – 83.3% | – | 26 |
| 28 | Alfa Romeo | 2 | 0.1% | – 75.0% | – | 27 |
| 29 | Ferrari | 2 | 0.1% | + 100.0% | – | 34 |
| 30 | MG | 1 | 0.1% | – 50.0% | 22 | 19 |
| 31 | Citroen | 1 | 0.1% | n/a | 25 | 33 |
| 32 | Lamborghini | 1 | 0.1% | + 0.0% | – | 32 |
| 33 | Opel | 1 | 0.1% | n/a | – | 36 |
| 34 | Subaru | 1 | 0.1% | n/a | – | – |
Cyprus January 2025 – models:
| Pos | Model | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Kia Sportage | 90 | 5.8% | – 33.8% | 3 | 2 |
| 2 | Kia Stonic | 73 | 4.7% | – 12.0% | 7 | 1 |
| 3 | Renault Arkana | 73 | 4.7% | + 180.8% | n/a | 16 |
| 4 | BMW X1 | 69 | 4.4% | + 122.6% | n/a | 22 |
| 5 | Kia Xceed | 60 | 3.8% | + 100.0% | n/a | 11 |
| 6 | Hyundai Kona | 56 | 3.6% | + 154.5% | n/a | 29 |
| 7 | VW T-Roc | 52 | 3.3% | + 0.0% | 5 | 5 |
| 8 | Nissan Juke | 52 | 3.3% | + 225.0% | 10 | 8 |
| 9 | Mini Countryman | 41 | 2.6% | + 115.8% | 4 | 12 |
| 10 | Seat Arona | 37 | 2.4% | + 236.4% | n/a | n/a |
| 11 | VW T-Cross | 37 | 2.4% | – 61.5% | 9 | 7 |
| 12 | Hyundai Tucson | 34 | 2.2% | – 8.1% | 2 | 3 |
| 13 | Nissan Qashqai | 34 | 2.2% | – 55.3% | 11 | 4 |
| 14 | Toyota C-HR | 32 | 2.0% | – 34.7% | 8 | 10 |
| 15 | Volvo XC40 | 32 | 2.0% | + 100.0% | n/a | n/a |
| 16 | Toyota Yaris Cross | 31 | 2.0% | n/a | 1 | 6 |
| 17 | Dacia Spring | 28 | 1.8% | new | n/a | n/a |
| 18 | Mercedes GLC | 20 | 1.3% | – 20.0% | n/a | 30 |
| 19 | Jeep Avenger | 19 | 1.2% | – 24.0% | 6 | 21 |
| 20 | Audi Q2 | 19 | 1.2% | + 171.4% | n.a | |
| 21 | Ford Kuga | 18 | 1.2% | – 10.0% | n/a | n/a |
| 22 | Volvo EX30 | 18 | 1.2% | + 350.0% | n/a | n/a |
| 23 | Kia Picanto | 16 | 1.0% | – 60.0% | n/a | 9 |
| 24 | Ford Puma | 16 | 1.0% | – 11.1% | n/a | 17 |
| 25 | Toyota RAV4 | 15 | 1.0% | + 7.1% | n/a | 13 |
| 26 | VW Taigo | 15 | 1.0% | – 21.1% | n/a | 24 |
| 27 | BMW X2 | 15 | 1.0% | + 0.0% | n/a | n/a |
| 28 | BMW 2 Series | 13 | 0.8% | + 30.0% | n/a | n/a |
| 29 | Porsche Macan | 13 | 0.8% | + 0.0% | n/a | n/a |
| 30 | Range Rover Evoque | 12 | 0.8% | – 14.3% | n/a | n/a |
Source: SEMO Cyprus and INNOSOFT
