Belgium January 2025: BMW breaks share record again in weak market (-13%)
BMW holds 14.8% of the Belgian new car market in January, a new record.
It’s a very slow start of the year for the Belgian new car market, off -13% year-on-year in January to 40,594 units. Note though that January 2024 was up 17.1% on the year prior. More than ever BMW (+10.3%) is the dominant force in Belgium, even reaching a record 14.8% share for the month. It eclipses its previous best of 14.6% reached last September. This is a level equivalent to the level Renault or Peugeot in neighbouring France. Although down year-on-year, Mercedes (-5%) posts a strong 9.1% share, up from 7% over the Full Year 2024. Reversely Volkswagen (+6.4%) and Dacia (+8.7%), although very solid year-on-year, each drop two spots on December to #3 and #4 respectively. Audi (-46.7%) is hit hard at #5 while Renault (+16.9%) is the only remaining Top 10 member in positive just as Volvo (-54.5%) disintegrate. Citroen (+49.5%) and Hyundai (+18.1%) shine below. Notice also Tesla off -44.8% to #15.
Previous post: Belgium Full Year 2024: BMW and X1 best-sellers again
One year ago: Belgium January 2024: BMW, Audi, Mercedes on top, market soars 17.1%
Full January 2025 Top 65 All brands ranking below.
Belgium January 2025 – brands:
| Pos | Brand | Jan-25 | % | /23 | Dec | FY24 |
| 1 | BMW | 5,998 | 14.8% | + 10.3% | 3 | 1 |
| 2 | Mercedes | 3,687 | 9.1% | – 5.0% | 8 | 4 |
| 3 | Volkswagen | 3,632 | 8.9% | + 6.4% | 1 | 2 |
| 4 | Dacia | 2,523 | 6.2% | + 8.7% | 2 | 5 |
| 5 | Audi | 2,440 | 6.0% | – 46.7% | 7 | 3 |
| 6 | Toyota | 2,240 | 5.5% | – 14.1% | 9 | 7 |
| 7 | Renault | 2,223 | 5.5% | + 16.9% | 4 | 8 |
| 8 | Peugeot | 1,853 | 4.6% | – 24.9% | 5 | 9 |
| 9 | Kia | 1,760 | 4.3% | – 2.4% | 11 | 12 |
| 10 | Volvo | 1,488 | 3.7% | – 54.5% | 15 | 6 |
| 11 | Hyundai | 1,340 | 3.3% | + 18.1% | 14 | 13 |
| 12 | Ford | 1,336 | 3.3% | – 5.2% | 12 | 15 |
| 13 | Skoda | 1,273 | 3.1% | – 35.4% | 10 | 11 |
| 14 | Citroen | 1,181 | 2.9% | + 49.5% | 13 | 14 |
| 15 | Tesla | 1,008 | 2.5% | – 44.8% | 6 | 10 |
| 16 | Nissan | 974 | 2.4% | – 2.6% | 18 | 17 |
| 17 | Opel | 727 | 1.8% | – 16.4% | 16 | 16 |
| 18 | Mini | 455 | 1.1% | – 3.0% | 17 | 19 |
| 19 | Suzuki | 453 | 1.1% | – 24.8% | 24 | 21 |
| 20 | Land Rover | 380 | 0.9% | – 53.8% | 25 | 20 |
| 21 | Porsche | 371 | 0.9% | – 0.3% | 19 | 23 |
| 22 | Cupra | 361 | 0.9% | – 4.0% | 27 | 26 |
| 23 | Seat | 330 | 0.8% | – 31.4% | 26 | 22 |
| 24 | Polestar | 300 | 0.7% | + 115.8% | 20 | 28 |
| 25 | MG | 276 | 0.7% | – 2.5% | 28 | 24 |
| 26 | Mazda | 254 | 0.6% | – 59.4% | 23 | 18 |
| 27 | BYD | 247 | 0.6% | + 88.5% | 21 | 27 |
| 28 | Fiat | 202 | 0.5% | – 31.5% | 22 | 25 |
| 29 | Alfa Romeo | 174 | 0.4% | – 3.9% | 35 | 34 |
| 30 | Lexus | 150 | 0.4% | + 16.3% | 30 | 31 |
| 31 | Honda | 144 | 0.4% | – 42.6% | 32 | 30 |
| 32 | Jeep | 132 | 0.3% | – 42.9% | 29 | 29 |
| 33 | DS | 90 | 0.2% | + 30.4% | 37 | 33 |
| 34 | Xpeng | 86 | 0.2% | + 8500.0% | 33 | 40 |
| 35 | SsangYong/KG Mobility | 84 | 0.2% | – 35.4% | 36 | 32 |
| 36 | Smart | 72 | 0.2% | + 28.6% | 34 | 35 |
| 37 | Maxus | 55 | 0.1% | + 2650.0% | 46 | 41 |
| 38 | Leapmotor | 52 | 0.1% | new | 39 | 49 |
| 39 | Lotus | 22 | 0.1% | + 22.2% | 31 | 37 |
| 40 | Lancia | 20 | 0.0% | new | 38 | 51 |
| 41 | Ferrari | 19 | 0.0% | + 46.2% | 43 | 42 |
| 42 | Alpine | 18 | 0.0% | + 0.0% | 47 | 43 |
| 43 | Aston Martin | 16 | 0.0% | + 700.0% | 51 | 50 |
| 44 | Subaru | 15 | 0.0% | – 21.1% | 40 | 39 |
| 45 | Bentley | 14 | 0.0% | + 7.7% | 49 | 53 |
| 46 | Lynk & Co | 14 | 0.0% | – 75.4% | – | 38 |
| 47 | Jaguar | 13 | 0.0% | – 84.1% | 41 | 36 |
| 48 | Maserati | 13 | 0.0% | + 18.2% | 45 | 44 |
| 49 | BAIC | 13 | 0.0% | + 0.0% | 48 | 47 |
| 50 | Tripod | 10 | 0.0% | – 16.7% | 44 | 45 |
| 51 | Dongfeng | 10 | 0.0% | new | – | – |
| 52 | Lamborghini | 9 | 0.0% | + 0.0% | – | 48 |
| 53 | Forthing | 6 | 0.0% | – 33.3% | 42 | 46 |
| 54 | B-Style & Flex-I-Trans | 6 | 0.0% | n/a | – | 72 |
| 55 | Allied Vehicles | 5 | 0.0% | – 44.4% | 53 | 54 |
| 56 | Omoda | 4 | 0.0% | new | – | 66 |
| 57 | DFSK | 3 | 0.0% | – 70.0% | 52 | 52 |
| 58 | FAW | 3 | 0.0% | + 50.0% | 56 | 57 |
| 59 | SWM | 2 | 0.0% | + 100.0% | 54 | 61 |
| 60 | AMF | 2 | 0.0% | n/a | 58 | 68 |
| 61 | Rolls-Royce | 2 | 0.0% | – 60.0% | – | 58 |
| 62 | NIO | 1 | 0.0% | – 50.0% | 57 | 63 |
| 63 | McLaren | 1 | 0.0% | – 75.0% | – | 59 |
| 64 | Alpina | 1 | 0.0% | + 0.0% | – | 60 |
| 65 | Caterham | 1 | 0.0% | n/a | – | 71 |
Source: FEBIAC
