Austria January 2025: Audi Q8, BYD Seal and Cupra Terramar hit record rankings
First Austrian Top 20 finish for the Cupra Terramar.
It’s a splendid start of the year for new car sales in Austria, up 16.5% year-on-year in January to 20,448 units. The Top 3 brands all belong to the VW Group and all beat the market: Volkswagen is up 25.2% to 14.4% share vs. 14.2% over the Full Year 2024, Skoda is up 21.4% to 12.2% vs. 10.1% and Audi up 20.6% to 8.6% vs. 6%. In contrast BMW (-2.1%) is weak at #4. Seat (+14.3%) returns to the 5th spot it held in 2024 ahead of a sturdy Mercedes (+29.5%). Cupra (+98.3%) almost doubles its sales year-on-year and surges 10 spots on December to land at #7 with 4.7% of the market, equalling its record share also hit last November. BYD (+205.7%), Hyundai (+166%), Renault (+90.7%) and Opel (+49.8%) also impress below.
Over in the models charts, the Skoda Octavia (+29.3%) scores a third win in the past 4 months with a dominant 4% share. It distances the Seat Ibiza (+47%) up 18 ranks on last month to #2. Leader over the Full Year 2024 but down to #11 last month, the VW Golf (-13.7%) is back up to #3 but sinks year-on-year. The Dacia Sandero (+40.5%) and Skoda Karoq (+37.3%) post very strong result to round out the Top 5. The Audi Q8 (+75%) is up to a record 6th place overall, smashing its previous best of #15 hit in January 2024. The BYD Seal (+765.9%) also hit a new ranking best at #7, eclipsing the #8 it reached in October and November last year. First Top 20 finish for the new Cupra Terramar landing directly at #11.
Previous post: Austria Full Year 2024: VW Golf returns to former glory, BYD Seal cracks monthly Top 10
One year ago: Austria January 2024: VW Golf signs first win in almost 3 years
Full January 2025 Top 47 All brands and Top 20 models below.
Austria January 2025 – brands:
| Pos | Brand | Jan-25 | % | /23 | Dec | FY24 |
| 1 | Volkswagen | 2,949 | 14.4% | + 25.2% | 2 | 1 |
| 2 | Skoda | 2,496 | 12.2% | + 21.4% | 3 | 2 |
| 3 | Audi | 1,751 | 8.6% | + 20.6% | 12 | 4 |
| 4 | BMW | 1,528 | 7.5% | – 2.1% | 4 | 3 |
| 5 | Seat | 1,222 | 6.0% | + 14.3% | 15 | 5 |
| 6 | Mercedes | 1,018 | 5.0% | + 29.5% | 8 | 6 |
| 7 | Cupra | 960 | 4.7% | + 98.3% | 17 | 15 |
| 8 | Dacia | 930 | 4.5% | + 1.3% | 9 | 9 |
| 9 | Toyota | 736 | 3.6% | – 10.0% | 6 | 8 |
| 10 | Hyundai | 689 | 3.4% | + 166.0% | 1 | 7 |
| 11 | Renault | 637 | 3.1% | + 90.7% | 10 | 12 |
| 12 | Ford | 602 | 2.9% | + 31.4% | 16 | 16 |
| 13 | Peugeot | 516 | 2.5% | + 35.1% | 5 | 10 |
| 14 | BYD | 480 | 2.3% | + 205.7% | 20 | 22 |
| 15 | Opel | 439 | 2.1% | + 49.8% | 13 | 18 |
| 16 | Kia | 404 | 2.0% | – 30.2% | 19 | 13 |
| 17 | Suzuki | 365 | 1.8% | – 32.4% | 21 | 17 |
| 18 | Mazda | 360 | 1.8% | – 7.2% | 11 | 14 |
| 19 | Citroen | 322 | 1.6% | + 53.3% | 22 | 23 |
| 20 | Volvo | 300 | 1.5% | – 3.5% | 18 | 19 |
| 21 | Nissan | 267 | 1.3% | + 35.5% | 23 | 25 |
| 22 | Tesla | 227 | 1.1% | – 41.9% | 7 | 11 |
| 23 | MG | 223 | 1.1% | + 34.3% | 14 | 21 |
| 24 | Porsche | 152 | 0.7% | + 63.4% | 28 | 27 |
| 25 | Fiat | 145 | 0.7% | – 38.3% | 25 | 24 |
| 26 | Mini | 122 | 0.6% | – 21.3% | 27 | 26 |
| 27 | Land Rover | 119 | 0.6% | + 5.3% | 30 | 28 |
| 28 | Jeep | 101 | 0.5% | + 7.4% | 29 | 29 |
| 29 | Alfa Romeo | 87 | 0.4% | + 33.8% | 32 | 30 |
| 30 | Honda | 84 | 0.4% | + 55.6% | 33 | 31 |
| 31 | Mitsubishi | 55 | 0.3% | – 83.4% | 24 | 20 |
| 32 | Polestar | 53 | 0.3% | + 82.8% | 26 | 32 |
| 33 | Smart | 25 | 0.1% | – 56.9% | 35 | 34 |
| 34 | Lexus | 16 | 0.1% | – 51.5% | 31 | 33 |
| 35 | Subaru | 15 | 0.1% | – 11.8% | 36 | 35 |
| 36 | Alpine | 10 | 0.0% | n/a | 43 | 50 |
| 37 | DS | 10 | 0.0% | – 63.0% | 37 | 37 |
| 38 | KGM/SsangYong | 8 | 0.0% | + 100.0% | 34 | 36 |
| 39 | Fisker | 5 | 0.0% | – 88.6% | 48 | 38 |
| 40 | Bentley | 4 | 0.0% | n/a | 42 | 49 |
| 41 | Ferrari | 4 | 0.0% | + 33.3% | 40 | 40 |
| 42 | Jaguar | 4 | 0.0% | – 50.0% | 38 | 39 |
| 43 | Chrysler | 2 | 0.0% | – 33.3% | 47 | 48 |
| 44 | Dongfeng (DFSK) | 2 | 0.0% | + 100.0% | 49 | 51 |
| 45 | Lamborghini | 2 | 0.0% | + 0.0% | 44 | 43 |
| 46 | Lynk & Co | 1 | 0.0% | new | – | – |
| 47 | Morgan | 1 | 0.0% | n/a | – | – |
Austria January 2025 – models:
| Pos | Model | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Skoda Octavia | 811 | 4.0% | + 29.3% | 3 | 2 |
| 2 | Seat Ibiza | 629 | 3.1% | + 47.0% | 20 | 5 |
| 3 | VW Golf | 571 | 2.8% | – 13.7% | 11 | 1 |
| 4 | Dacia Sandero | 472 | 2.3% | + 40.5% | 10 | 6 |
| 5 | Skoda Karoq | 416 | 2.0% | + 37.3% | 13 | 10 |
| 6 | Audi Q8 | 399 | 2.0% | + 75.0% | n/a | n/a |
| 7 | BYD Seal | 381 | 1.9% | + 765.9% | 15 | 18 |
| 8 | Skoda Fabia | 377 | 1.8% | + 51.4% | n/a | 9 |
| 9 | BMW X1 | 375 | 1.8% | + 44.8% | 7 | 4 |
| 10 | VW Tiguan | 344 | 1.7% | + 48.3% | n/a | 7 |
| 11 | Cupra Terramar | 335 | 1.6% | new | n/a | n/a |
| 12 | Hyundai i30 | 320 | 1.6% | + 1354.5% | 8 | n/a |
| 13 | Seat Ateca | 299 | 1.5% | + 59.9% | n/a | n/a |
| 14 | VW Caddy | 278 | 1.4% | + 247.5% | n/a | 15 |
| 15 | Dacia Duster | 268 | 1.3% | – 21.9% | 19 | 11 |
| 16 | Audi A3 | 267 | 1.3% | + 92.1% | n/a | n/a |
| 17 | Skoda Kamiq | 260 | 1.3% | + 13.0% | n/a | 16 |
| 18 | Toyota Yaris/Cross | 254 | 1.2% | – 16.2% | 12 | 8 |
| 19 | VW Polo | 252 | 1.2% | + 0.8% | 14 | 13 |
| 20 | VW Taigo | 250 | 1.2% | + 117.4% | n/a | n/a |
Source: Statistik Austria
