New Zealand Full Year 2024: Ford Ranger celebrates 10 straight years at #1

The Ford Ranger has been #1 in New Zealand without interruption since 2015.

Discover over 50 years of New Zealand Historical Info here.

The New Zealand new vehicle market disappoints again in 2024 at -13.5% to 128,826 units, compared to a record 165,287 reached in 2021. SUV sales sink -15.8% to 70,879 and 55% share vs. 56.5% last year, light commercials actually improve 10.7% to 33,780 and 26.2% share vs. 20.5% in 2023 and passenger cars implode -37.7% to 16,238 and 12.6% share vs. 17.5% a year ago. Sales to rental companies drop -10.4% to 17,216 and 13.4% share vs. 12.9% last year.

Brand leader Toyota (-6.7%) falls slower than the market, resulting in an improved share a 23.5% vs. 21.7% in 2023. Ford (+9.9%) and Mitsubishi (+7.1%) defy the negative environment with solid lifts. Ford reaches 13.9% share vs. 10.9% in 2023 and Mitsubishi is at 11% vs. 8.9%. Kia (-13.8%) stays at #4 ahead of Suzuki (-23.8%) up one spot to #5, Nissan (-0.3%) up three to #6 and Hyundai (-46.3%) imploding to #7. Mazda (-6.5%) advances two spots to #8 with Volkswagen (-12.6%) and Honda (-13.2%) cracking the Top 10. Heroes of last year, MG (-51.4%) and BYD (-74%) collapse. 

The Ford Ranger (+18.6%) celebrates 10 consecutive years as the country’s best-seller, a series started in 2015. The Ranger also manages its highest ever annual market share at 9.1%, smashing its previous best of 7.6% hit in 2021. The Toyota RAV4 (+20.3%) also shines and climbs to 8.2% share at #2, leaving the Toyota Hilux (-9.4%) a distant third. Mitsubishi monopolises the next three spots: the Triton (+36.3%) is up six spots to #4, the ASX surges from outside the 2023 Top 20 directly into 5th place and the Outlander (-20%) struggles at #6. Outstanding performances also by the Kia Seltos (+86%), Nissan Navara (+65.4%) and Ford Everest (+29%).

The Toyota RAV4 is the most popular vehicle with rental car companies, with one in every five rentals. The Mitsubishi Outlander, Ford Ranger and Mitsubishi ASX follow.

Previous year: New Zealand 2023: Ford Ranger and Toyota RAV4 on top, MG and BYD up

2 years ago: New Zealand 2022: Ford Ranger scores 8th straight win, Tesla Model Y wins one month

Full December and Year 2024 Top 92 All brands and Top 20 models vs. Full Year 2023 data below. Full Year 2024 Top 15 rental models vs. Full Year 2023 data below.