USA November 2024: Ford F-Series (+27.1%), Toyota Camry (+24.5%) impress in solid market

Toyota Camry sales perk up thanks to the new model.

US new light vehicle sales are estimated to reach 1.364 million units in November, a robust +9.8% year-on-year uptick. Light trucks soar 14.3% to 1.123 million and 82.3% of the market whereas passenger cars drop -7.2% to 241,000 and 17.7% share. The SAAR is up to 16.5 million units vs. 15.3 million in November 2023. The market’s strong performance was helped by improved affordability with higher incentives and lower auto loan rate, the start of year-end promotions, increased inventory and one more business day.

Among OEM’s still reporting monthly figures, Toyota Motor edges up 4.8% but Hyundai-Kia (+14.7%), Ford Motor (+14.5%) and American Honda (+14.5%) all do much better. Brand-wise, all 12 reporting manufacturers post year-on-year increases. Toyota is weak at +4% while Mazda (+20.6%), Kia (+20.2%), Honda (+15.9%) and Ford (+13%) all shoot up. Among smaller brands, Lincoln (+48.7%) and Genesis (+33.7%) stand out. Lexus (+9.3%), Hyundai (+8.5%) and Subaru (+8.2%) are relatively strong but Acura (+2.6%) and Volvo (+5%) both fall behind the market’s growth rate.

Looking at models with available monthly data, the Ford F-Series is up a fantastic 27.1% year-on-year to stay on top. The Toyota RAV4 (-3.9%) is in negative but remains well above its archenemy the Honda CR-V (+9.5%) despite the latter posting a solid lift. Thanks to the new generation, the Toyota Camry (+24.5%) defies its segment’s catastrophic result to tighten its grip on the passenger car charts, as the Toyota Corolla drops -4.1%, the Honda Civic gains 9.1% and the Honda Accord falls -16.2%. The Toyota Tacoma (+28.5%) is also in excellent shape, as are the Ford Bronco (+254.5%), Transit (+52.4%), Toyota Tundra (+49.1%), Honda Pilot (+38.8%) and Kia Telluride (+31.3%).

Previous month: USA October 2024: Ford (+14.4%), Mazda (+58.7%) among best performers in solid market

One year ago: USA November 2023: Lexus (+70.3%) stands out in market up 7.3%

Full November 2024 data for selected groups, brands and models below.