Italy October 2024: Fiat not #1 for third straight month

Volkswagen is the best-selling carmaker in Italy in October.

It’s another negative month for new car sales in Italy at -9.1% year-on-year in October to 126,488 units. The year-to-date tally remains in positive, just: +1% to 1,328,663. This is -18.3% below pre-pandemic 2019. Private sales edge down -0.6% to 82,548 for the month but gain +5.1% year-to-date to 775,799, self registrations sink -22.7% to 12,595 but are up 13.4% to 150,987 YTD. Long term leases drop -24.9% to 23,472 and -18.3% YTD to 266,539 while short term rentals are down -14.6% to 1,537 in October but surge 27% to 75,073 YTD. Company sales fall -12.2% to 8,073 and -3.1% YTD to 75,884.

Petrol sales are down -9.5% to 35,314 for the month but up 4.7% to 393,032 year-to-date, diesel is off -22% to 16,774 and 22.7% YTD to 188,672, LPG also struggles at -16.3% to 11,768 but gains 4.8% YTD to 126,436. HEV registrations are stable at -0.7% to 54,936, improving their share to 42.8% vs. 39% in October 2023. This includes 17,351 full hybrids (+6.4%) and 37,585 mild hybrids (-3.7%). Year-to-date, HEVs are up 11.3% to 536,337 and 39.9% share vs. 36.1% a year ago, including 154,268 full hybrids (+19%) and 382,069 mild hybrids (+8.5%). PHEVs sink -25.6% to 4,363 and -24.8% to 45,070 YTD while BEVs drop -12.7% to 5,067 and 4% share vs. 4.1% in October 2023 and gain +3.3% YTD to 53,493 and 4% share vs. 3.9% in 2023.

For the third month in a row, what seemed impossible occurs: Fiat (-43.4%) isn’t the most popular carmaker at home and ranks #3 like in September with just 7.3% share. The 500 (-92.3%) and deleted 500X (-98.8%) have completely imploded. Instead, Volkswagen (+12.1%) repeats at #1 with 8.6% of the market vs. 7.5% year-to-date and Toyota (+7.4%) ranks #2 with 8.4% share vs. 7.7% YTD. Dacia (-4.6%) returns to the #4 spot it holds year-to-date ahead of Renault (-8%). Excellent scores for Peugeot (+27.3%) and BMW (+20.3%) in the remainder of the Top 10. Below, DR Motor (+35.5%), Skoda (+30.6%), Volvo (+23.8%) and MG (+22.5%) stand out. Now in the middle of the Ypsilon generation changeover, Lancia (-80.9%) falls to #27 while Tesla (-46.7%) is down to #34.

The Fiat Panda (-36.1%) keeps the lead of the models ranking and accounts for 77% of the brand’s sales this month. In fact the entire Top 6 is unchanged on September: the Dacia Sandero (-6.9%) ranks #2 ahead of the Jeep Avenger (+30.4%), Toyota Yaris Cross (-5.7%), Peugeot 208 (+45.2%) and Renault Clio (+32.5%). The Toyota Yaris (+59.6%) lodges the largest gain in the Top 10 just above the Opel Corsa (+53.3%) with the VW T-Cross (+22.4%) also very solid. The VW Tiguan (+87.3%) and Kia Sportage (+17.9%) also impress below. The new Fiat 600 is the only additional Fiat in the Top 50 at a best ever #26. The MG 3 climbs up 11 spots on September to #33.

Previous month: Italy September 2024: Fiat (-43.7%) fails to top the charts again, outsold by VW and Toyota

One year ago: Italy October 2023: Jeep Avenger up to #4, market up 20%

Full October 2024 Top 51 All brands and Top 50 models below.