New Zealand September 2024: Rentals push Toyota up to 25.5% share
The Toyota Yaris Cross is up to a record 4th place in September.
New vehicle sales in New Zealand gain a sturdy 8.7% year-on-year in September to 11,777, yet September 2023 was off -26.5% on the year prior so we remain at low historical levels. The year-to-date volume remains in frank negative at -16.1% to 93,831. Passenger Cars are off a searing -16.8% to 1,684, but SUVs shoot up 12.8% to 6,874 and Light Commercials are up 29.4% to 2,594. Year-to-date, Passenger Cars sink -31.6% to 11,867, SUVs are off -20.9% and Light Commercials edge up 2.8% to 26,285.
The Top 5 brands all outpace the market. Toyota is up 13.5% to 25.5% share, its highest since last April and vs. 21.9% year-to-date, Ford surges 48% to 14.1%, Mitsubishi gains 71.4% to 11.7%, Kia soars 138.4% to 6.9% and Nissan is up 115.8% to 3.9%. Mazda (+54.5%) and Volkswagen (+11.5%) also shine in the remainder of the Top 10.
Model-wise, the Toyota RAV4 (+71.6%) shoots up to 10% share thanks to sales to rental companies that account for a whopping 87% of its volume this month. The Ford Ranger (+53.4%) is relegated to 2nd place despite a very strong year-on-year evolution. In fact the entire Top 9 outpaces the market with double-digit year-on-year gains or more. The Toyota Hilux (+15.6%) ranks #3 with a weak 5.3% share while the Toyota Yaris Cross (+21.5%) hits a new record ranking at #4, here too thanks to rental which represent 79% of its September tally. The Kia Seltos (+572.7%), Mitsubishi Eclipse Cross (+47%), Triton (+36.4%), Outlander (+35.1%) and ASX (+32.5%) also stand out and all fit within the Top 9.
Previous month: New Zealand August 2024: Volkswagen, Mitsubishi highlight stable market
One year ago: New Zealand September 2023: Tesla Model Y #1, MG 4 in Top 10
Full September 2024 Top 69 All brands and Top 20 models below.
New Zealand September 2024 – brands:
| Pos | Brand | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 3,002 | 25.5% | + 13.5% | 1 | 20,552 | 21.9% | – 12.0% | 1 | 1 |
| 2 | Ford | 1,665 | 14.1% | + 48.0% | 2 | 12,893 | 13.7% | + 6.4% | 2 | 2 |
| 3 | Mitsubishi | 1,383 | 11.7% | + 71.4% | 3 | 10,543 | 11.2% | + 3.0% | 3 | 3 |
| 4 | Kia | 813 | 6.9% | + 138.4% | 4 | 6,463 | 6.9% | – 20.0% | 4 | 4 |
| 5 | Nissan | 464 | 3.9% | + 115.8% | 8 | 3,539 | 3.8% | + 2.2% | 6 | 9 |
| 6 | Suzuki | 366 | 3.1% | – 12.2% | 5 | 4,118 | 4.4% | – 26.3% | 5 | 6 |
| 7 | Hyundai | 360 | 3.1% | + 0.6% | 6 | 3,147 | 3.4% | – 47.5% | 7 | 5 |
| 8 | Mazda | 340 | 2.9% | + 54.5% | 9 | 2,784 | 3.0% | – 14.4% | 8 | 10 |
| 9 | MG | 337 | 2.9% | – 49.3% | 10 | 2,212 | 2.4% | – 45.0% | 11 | 7 |
| 10 | Volkswagen | 301 | 2.6% | + 11.5% | 7 | 2,519 | 2.7% | – 18.5% | 9 | 11 |
| 11 | GWM | 233 | 2.0% | + 191.3% | 13 | 2,337 | 2.5% | + 511.8% | 10 | 25 |
| 12 | Mercedes | 203 | 1.7% | – 29.0% | 12 | 1,730 | 1.8% | – 8.9% | 14 | 14 |
| 13 | Honda | 186 | 1.6% | + 2.2% | 11 | 2,184 | 2.3% | – 16.9% | 12 | 13 |
| 14 | BMW | 171 | 1.5% | – 10.0% | 22 | 1,138 | 1.2% | – 16.8% | 16 | 19 |
| 15 | Isuzu | 164 | 1.4% | + 3.8% | 14 | 2,072 | 2.2% | + 4.5% | 13 | 15 |
| 16 | Subaru | 154 | 1.3% | + 41.3% | 16 | 1,410 | 1.5% | – 16.2% | 15 | 16 |
| 17 | Skoda | 112 | 1.0% | + 2.8% | 15 | 861 | 0.9% | – 36.4% | 20 | 18 |
| 18 | Tesla | 100 | 0.8% | – 86.8% | 17 | 959 | 1.0% | – 73.6% | 17 | 8 |
| 19 | Land Rover | 93 | 0.8% | – 25.6% | 23 | 880 | 0.9% | – 13.6% | 19 | 23 |
| 20 | Audi | 91 | 0.8% | – 55.2% | 20 | 844 | 0.9% | – 23.6% | 21 | 20 |
| 21 | Mini | 90 | 0.8% | – 37.1% | 31 | 614 | 0.7% | – 12.5% | 24 | 27 |
| 22 | Lexus | 89 | 0.8% | – 16.0% | 19 | 942 | 1.0% | – 3.3% | 18 | 21 |
| 23 | BYD | 84 | 0.7% | – 65.4% | 18 | 616 | 0.7% | – 73.0% | 23 | 12 |
| 24 | LDV | 65 | 0.6% | + 116.7% | 26 | 585 | 0.6% | – 34.5% | 25 | 24 |
| 25 | Cupra | 65 | 0.6% | + 20.4% | 37 | 270 | 0.3% | – 10.3% | 37 | 37 |
| 26 | Fuso | 58 | 0.5% | – 49.6% | 21 | 736 | 0.8% | – 22.9% | 22 | 22 |
| 27 | Scania | 56 | 0.5% | – 16.4% | 24 | 500 | 0.5% | + 1.0% | 26 | 30 |
| 28 | Porsche | 55 | 0.5% | + 12.2% | 34 | 415 | 0.4% | + 13.1% | 30 | 36 |
| 29 | Hino | 50 | 0.4% | – 16.7% | 28 | 440 | 0.5% | – 26.3% | 29 | 28 |
| 30 | Peugeot | 47 | 0.4% | – 51.0% | 27 | 452 | 0.5% | – 42.3% | 28 | 26 |
| 31 | Iveco | 46 | 0.4% | – 14.8% | 36 | 287 | 0.3% | – 31.8% | 36 | 31 |
| 32 | Fiat | 43 | 0.4% | – 6.5% | 30 | 465 | 0.5% | + 32.1% | 27 | 29 |
| 33 | Volvo Trucks | 43 | 0.4% | + 19.4% | 29 | 317 | 0.3% | + 28.3% | 33 | 41 |
| 34 | Omoda | 42 | 0.4% | new | 33 | 300 | 0.3% | new | 35 | – |
| 35 | Volvo | 39 | 0.3% | – 13.3% | 35 | 314 | 0.3% | – 36.7% | 34 | 32 |
| 36 | Polestar | 38 | 0.3% | + 2.7% | 41 | 117 | 0.1% | – 65.4% | 47 | 33 |
| 37 | Jaguar | 37 | 0.3% | + 68.2% | 48 | 175 | 0.2% | + 19.0% | 44 | 48 |
| 38 | KGM/SSangyong | 29 | 0.2% | + 61.1% | 25 | 343 | 0.4% | – 17.3% | 31 | 35 |
| 39 | Chevrolet | 28 | 0.2% | + 86.7% | 47 | 212 | 0.2% | + 21.8% | 40 | 45 |
| 40 | Kenworth | 23 | 0.2% | – 4.2% | 43 | 217 | 0.2% | + 48.6% | 39 | 46 |
| 41 | Foton | 23 | 0.2% | + 64.3% | 46 | 133 | 0.1% | – 8.9% | 46 | 49 |
| 42 | Jaecoo | 23 | 0.2% | new | 40 | 98 | 0.1% | new | 48 | – |
| 43 | DAF | 20 | 0.2% | – 20.0% | 44 | 220 | 0.2% | + 12.8% | 38 | 44 |
| 44 | Renault | 19 | 0.2% | + 137.5% | 32 | 206 | 0.2% | – 26.2% | 41 | 39 |
| 45 | UD Trucks | 18 | 0.2% | – 28.0% | 45 | 161 | 0.2% | – 35.1% | 45 | 40 |
| 46 | Ram | 15 | 0.1% | – 6.3% | 42 | 195 | 0.2% | – 12.2% | 42 | 43 |
| 47 | Jeep | 15 | 0.1% | – 68.8% | 39 | 181 | 0.2% | – 43.4% | 43 | 34 |
| 48 | Mahindra | 14 | 0.1% | – 50.0% | 38 | 325 | 0.3% | + 22.6% | 32 | 42 |
| 49 | Opel | 5 | 0.0% | – 86.1% | 49 | 58 | 0.1% | – 76.3% | 51 | 38 |
| 50 | MAN | 4 | 0.0% | – 71.4% | 51 | 47 | 0.1% | – 62.1% | 53 | 50 |
| 51 | Aston Martin | 4 | 0.0% | – 42.9% | – | 31 | 0.0% | – 27.9% | 57 | 56 |
| 52 | Can-Am | 4 | 0.0% | + 100.0% | 62 | 21 | 0.0% | – 30.0% | 63 | 59 |
| 53 | Ineos | 3 | 0.0% | – 80.0% | 63 | 46 | 0.0% | – 13.2% | 54 | 52 |
| 54 | Sinotruk | 3 | 0.0% | + 200.0% | 50 | 34 | 0.0% | + 126.7% | 56 | 65 |
| 55 | Ferrari | 3 | 0.0% | – 25.0% | 60 | 30 | 0.0% | – 21.1% | 58 | 60 |
| 56 | Alfa Romeo | 2 | 0.0% | – 85.7% | 53 | 59 | 0.1% | + 11.3% | 50 | 51 |
| 57 | Citroen | 2 | 0.0% | – 90.9% | 55 | 45 | 0.0% | – 69.2% | 55 | 47 |
| 58 | Lamborghini | 2 | 0.0% | + 0.0% | 54 | 28 | 0.0% | + 27.3% | 59 | 63 |
| 59 | Maserati | 2 | 0.0% | – 50.0% | 61 | 28 | 0.0% | – 45.1% | 60 | 53 |
| 60 | Mack | 2 | 0.0% | + 0.0% | 52 | 26 | 0.0% | – 33.3% | 61 | 57 |
| 61 | Skyworth | 2 | 0.0% | new | – | 2 | 0.0% | new | 81 | – |
| 62 | International | 1 | 0.0% | – 50.0% | – | 19 | 0.0% | + 11.8% | 64 | 64 |
| 63 | Lotus | 1 | 0.0% | – 66.7% | 56 | 16 | 0.0% | – 40.7% | 65 | 61 |
| 64 | Yutong | 1 | 0.0% | n/a | – | 11 | 0.0% | n/a | 67 | – |
| 65 | McLaren | 1 | 0.0% | – 50.0% | 65 | 9 | 0.0% | + 80.0% | 68 | 73 |
| 66 | Zhongtong | 1 | 0.0% | n/a | 68 | 6 | 0.0% | n/a | 74 | – |
| 67 | BCI | 1 | 0.0% | – 50.0% | 69 | 4 | 0.0% | – 33.3% | 76 | 70 |
| 68 | Dodge | 1 | 0.0% | n/a | – | 1 | 0.0% | – 83.3% | 87 | 72 |
| 69 | Terex | 1 | 0.0% | n/a | – | 1 | 0.0% | – 50.0% | 88 | 80 |
New Zealand September 2024 – models:
| Pos | Model | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota RAV4 | 1,172 | 10.0% | + 71.6% | 3 | 6,309 | 6.7% | + 8.8% | 2 | 2 |
| 2 | Ford Ranger | 928 | 7.9% | + 53.4% | 1 | 8,729 | 9.3% | + 11.4% | 1 | 1 |
| 3 | Toyota Hilux | 624 | 5.3% | + 15.6% | 2 | 5,668 | 6.0% | – 17.3% | 3 | 3 |
| 4 | Toyota Yaris Cross | 384 | 3.3% | + 21.5% | 9 | 1,242 | 1.3% | n/a | 15 | 11 |
| 5 | Mitsubishi ASX | 379 | 3.2% | + 32.5% | 5 | 2,656 | 2.8% | n/a | 5 | n/a |
| 6 | Kia Seltos | 370 | 3.1% | + 572.7% | 4 | 2,374 | 2.5% | + 70.9% | 7 | 22 |
| 7 | Mitsubishi Outlander | 362 | 3.1% | + 35.1% | 8 | 2,525 | 2.7% | – 3.5% | 6 | 4 |
| 8 | Mitsubishi Eclipse Cross | 291 | 2.5% | + 47.0% | 12 | 1,373 | 1.5% | – 48.9% | 12 | 7 |
| 9 | Mitsubishi Triton | 270 | 2.3% | + 36.4% | 6 | 3,544 | 3.8% | + 22.8% | 4 | 10 |
| 10 | Toyota Corolla | 266 | 2.3% | – 1.1% | n/a | 1,128 | 1.2% | – 24.3% | 20 | 12 |
| 11 | Ford Everest | 212 | 1.8% | + 36.8% | n/a | 1,492 | 1.6% | n/a | 10 | 19 |
| 12 | Nissan Leaf | 202 | 1.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 13 | Suzuki Swift | 178 | 1.5% | – 22.9% | 7 | 2,128 | 2.3% | – 32.5% | 8 | 6 |
| 14 | Ford Escape | 164 | 1.4% | – 8.9% | n/a | n/a | n/a | n/a | n/a | 24 |
| 15 | Kia Sportage | 156 | 1.3% | n/a | 10 | 1,266 | 1.3% | n/a | 14 | n/a |
| 16 | Mazda CX-5 | 154 | 1.3% | n/a | 16 | 1,166 | 1.2% | – 4.6% | 17 | 23 |
| 17 | MG 3 | 149 | 1.3% | n/a | 18 | n/a | n/a | n/a | n/a | n/a |
| 18 | Nissan Navara | 147 | 1.2% | + 90.9% | 13 | 1,556 | 1.7% | + 48.5% | 9 | n/a |
| 19 | Ford Transit | 133 | 1.1% | n/a | 20 | 1,179 | 1.3% | + 67.7% | 16 | n/a |
| 20 | Toyota Highlander | 131 | 1.1% | n/a | 19 | 1,130 | 1.2% | n/a | 19 | n/a |
| n/a | Mercedes Sprinter | 122 | 1.0% | – 13.5% | n/a | 552 | 0.6% | + 8.9% | n/a | n/a |
| n/a | MG ZS | 119 | 1.0% | – 25.2% | 17 | 1,153 | 1.2% | – 56.1% | 18 | 9 |
| n/a | Toyota Hiace | 115 | 1.0% | – 34.7% | n/a | 1,413 | 1.5% | – 3.1% | 11 | 18 |
| n/a | Kia Stonic | 83 | 0.7% | + 167.7% | 11 | 1,287 | 1.4% | – 10.2% | 13 | 21 |
| n/a | Isuzu D-Max | 74 | 0.6% | + 138.7% | n/a | 1,064 | 1.1% | + 16.7% | 21 | n/a |
| n/a | Toyota Corolla Cross | 73 | 0.6% | – 44.7% | n/a | 966 | 1.0% | n/a | 22 | 17 |
| n/a | VW Amarok | 64 | 0.5% | – 17.9% | n/a | 626 | 0.7% | + 46.6% | n/a | n/a |
Source: MIA
