Italy September 2024: Fiat (-43.7%) fails to top the charts again, outsold by VW and Toyota
Volkswagen is the best-selling carmaker in Italy in September.
121,666 new cars found a buyer in Italy in September, a disappointing -10.7% year-on-year loss. The year-to-date tally remains in positive however at a shy +2.1% to 1,202,122. But this is still -18.4% below the pre-pandemic levels of 2019 (1,473,355). Private sales resist better than the market at -4% to 78,628 and 64% share vs. 59.1% a year ago and are up 5.8% year-to-date to 693,245 and 57% share vs. 54.9% over the same period in 2023. Self registrations sink -24.3% to 13,246 and 10.8% share vs. 12.6% in September 2023 but soar 18.4% YTD to 138,343 and 11.4% share vs. 9.8%. Long term leases are in bad shape too at -24.9% to 21,717 and 17.7% share vs. 20.9% and are off -17.7% to 243,006 and 20% share vs. 24.7%. Short-term rentals edge down -6.9% to a tiny 1,565 now that the summer season is over but surge 28.4% YTD to 73,588 and 6.1% share vs. 4.8% over the fist 8 months of 2023. Finally company sales drop -10.2% to 7,743 and are down -1.8% YTD to 67,829.
In terms of propulsion, the big news, as is also the case in Spain, is the outstanding shape of BEVs up 29% to 6,437, yet at a still very modest 5.2% share vs. 3.6% a year ago and 4% year-to-date where it is up 5.3% at 48,425. PHEVs sink -25.5% to 4,136 and 3.4% share vs. 4% and -24.8% YTD to 40,709 and 3.3% share vs. 4.5% over the same period in 2023. HEVs edge down -1.5% to 53,975 and 43.0% share vs. 39.5% including 17,023 full hybrids (+11.1%) and 36,952 mild hybrids (-6.4%). Year-to-date, HEV sales are up a solid 12.9% to 481,407 and 39.6% share vs. 35.7% a year ago, that includes 136,938 full hybrids (+20.8%) and 344,466 mild hybrids (+10%). Meanwhile petrol is off -23% for the month at 31,260 and 25.4% share vs. 29.3% in September 2023 but up 6.4% YTD to 357,696 and 29.4% share vs. 28.2% in 2023. Diesel is down -27.3% to 15,634 and 12.7% share vs. 15.5% and off -22.8% YTD to 171,869 and 14.1% share vs. 18.7%. Finally LPG edges up 2.9% to 11,447 and 9.3% share vs. 8% and is up 7.5% YTD to 114,666 and 9.4% share vs. 8.9%.
Last month turned out to not be a freak event: after diving to a shocking 4th place in August, Fiat (-43.7%) is once again beaten and can only rank #3 this month with 7.5% share, a tiny bit better than the lowest ever 6.9% it held in August. This means Fiat isn’t the most popular carmaker at home for the 2nd month in a row and the third time in the past 10 months. The 500 (-93.4%) and 500X (-97.2%) both crash hard, with the new 600, at a disappointing #29, the only additional Fiat in the Top 50. #1 last December, Volkswagen (-3.8%) reiterates this feat in September with 8% share, and ends the month just 38 sales above last month’s leader Toyota (-5.9%). Renault (+14.1%) and Dacia (+18.5%) round out the Top 5, both in outstanding shape. BMW (+26.1%) scores the biggest gain in the Top 15 and advances to #8 year-to-date. MG (+12.3%) and Skoda (+10.3%) also score solid gains but Tesla (+115.1%) is the best performer in the Top 35. Notice also the arrival of Omoda at #34 and Lancia imploding -72.2% to #25 as the Ypsilon generation changeover period starts.
Model-wise, the Fiat Panda (-25.8%) remains in the top spot at 5.8% share with the Top 4 unchanged on last month: the Dacia Sandero (+2.4%) ranks #2 ahead of the Jeep Avenger (+32.9%) scoring its second ever podium finish in Italy and the Toyota Yaris Cross (-9.5%). Note the Avenger shoots up to #3 year-to-date as a result. In the remainder of the Top 10, the Dacia Duster (+45.7%) fares best year-on-year, while the Renault Captur (+26.6%), Renault Clio (+16.7%) and Peugeot 208 (+9.2%) also fare very well. Below, the BMW X1 (+104.8%) is up a further two spots on August to a record 12th place.
Previous month: Italy August 2024: Fiat falls to #4 below Toyota, Volkswagen and Dacia
One year ago: Italy September 2023: Jeep Avenger cracks Top 10, sales up 22.8%
Full September 2024 Top 51 All brands and Top 50 models below.
Italy September 2024 – brands:
| Pos | Brand | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Volkswagen | 9,742 | 8.0% | – 3.8% | 2 | 89,367 | 7.4% | – 4.1% | 3 | 2 |
| 2 | Toyota | 9,704 | 8.0% | – 5.9% | 1 | 91,851 | 7.6% | + 28.4% | 2 | 3 |
| 3 | Fiat | 9,078 | 7.5% | – 43.7% | 4 | 119,674 | 10.0% | – 9.8% | 1 | 1 |
| 4 | Renault | 7,710 | 6.3% | + 14.1% | 5 | 66,337 | 5.5% | + 15.2% | 5 | 6 |
| 5 | Dacia | 7,630 | 6.3% | + 18.5% | 3 | 74,297 | 6.2% | + 15.2% | 4 | 4 |
| 6 | Peugeot | 6,522 | 5.4% | – 2.1% | 7 | 60,317 | 5.0% | – 6.1% | 6 | 7 |
| 7 | BMW | 6,430 | 5.3% | + 26.1% | 6 | 53,437 | 4.4% | + 21.9% | 8 | 10 |
| 8 | Ford | 5,708 | 4.7% | – 14.4% | 9 | 53,161 | 4.4% | – 15.9% | 10 | 5 |
| 9 | Jeep | 5,573 | 4.6% | – 8.2% | 10 | 53,334 | 4.4% | – 2.8% | 9 | 8 |
| 10 | Audi | 5,286 | 4.3% | – 4.1% | 8 | 53,748 | 4.5% | + 4.6% | 7 | 9 |
| 11 | Mercedes | 5,196 | 4.3% | – 5.8% | 14 | 37,711 | 3.1% | – 0.4% | 13 | 12 |
| 12 | Kia | 4,188 | 3.4% | + 1.0% | 11 | 36,946 | 3.1% | + 2.6% | 14 | 14 |
| 13 | Hyundai | 4,146 | 3.4% | + 2.6% | 13 | 37,877 | 3.2% | + 5.6% | 12 | 13 |
| 14 | Suzuki | 3,612 | 3.0% | + 1.8% | 17 | 28,782 | 2.4% | + 10.0% | 18 | 18 |
| 15 | Opel | 3,542 | 2.9% | – 7.8% | 15 | 35,353 | 2.9% | – 1.4% | 15 | 16 |
| 16 | Skoda | 3,384 | 2.8% | + 10.3% | 12 | 27,947 | 2.3% | + 10.2% | 19 | 19 |
| 17 | MG | 3,230 | 2.7% | + 12.3% | 16 | 29,837 | 2.5% | + 41.7% | 17 | 20 |
| 18 | Nissan | 2,290 | 1.9% | – 34.1% | 20 | 27,747 | 2.3% | + 4.7% | 20 | 17 |
| 19 | Tesla | 1,949 | 1.6% | + 115.1% | 26 | 12,996 | 1.1% | + 8.0% | 24 | 26 |
| 20 | Alfa Romeo | 1,912 | 1.6% | – 12.6% | 23 | 16,594 | 1.4% | – 17.5% | 21 | 21 |
| 21 | DR Motor | 1,687 | 1.4% | + 41.1% | 21 | 13,730 | 1.1% | – 30.1% | 23 | 22 |
| 22 | Volvo | 1,605 | 1.3% | + 21.9% | 22 | 14,654 | 1.2% | + 12.6% | 22 | 25 |
| 23 | Citroen | 1,295 | 1.1% | – 74.5% | 19 | 45,398 | 3.8% | + 14.1% | 11 | 11 |
| 24 | Mazda | 1,252 | 1.0% | – 9.0% | 27 | 10,601 | 0.9% | – 6.7% | 26 | 27 |
| 25 | Lancia | 1,055 | 0.9% | – 72.2% | 18 | 29,922 | 2.5% | – 11.1% | 16 | 15 |
| 26 | Mini | 1,018 | 0.8% | – 15.2% | 29 | 9,270 | 0.8% | – 36.2% | 28 | 23 |
| 27 | Cupra | 950 | 0.8% | – 48.6% | 24 | 12,243 | 1.0% | – 2.5% | 25 | 24 |
| 28 | Land Rover | 705 | 0.6% | – 43.2% | 25 | 7,580 | 0.6% | – 1.4% | 29 | 29 |
| 29 | Lexus | 660 | 0.5% | + 35.8% | 32 | 4,385 | 0.4% | + 56.7% | 33 | 36 |
| 30 | Honda | 652 | 0.5% | – 28.3% | 31 | 5,690 | 0.5% | + 22.9% | 31 | 33 |
| 31 | Seat | 610 | 0.5% | – 39.6% | 28 | 9,462 | 0.8% | – 0.5% | 27 | 28 |
| 32 | Porsche | 606 | 0.5% | – 12.6% | 33 | 6,143 | 0.5% | + 10.5% | 30 | 30 |
| 33 | EVO | 493 | 0.4% | – 8.0% | 30 | 4,747 | 0.4% | + 3.5% | 32 | 31 |
| 34 | Omoda | 414 | 0.3% | new | n/a | 955 | 0.1% | new | 40 | – |
| 35 | DS | 359 | 0.3% | – 26.3% | 35 | 4,090 | 0.3% | – 29.0% | 34 | 32 |
| 36 | BYD | 235 | 0.2% | + 1368.7% | 34 | 1,065 | 0.1% | + 1379.2% | 39 | n/a |
| 37 | Subaru | 167 | 0.1% | + 9.2% | 40 | 1,091 | 0.1% | – 44.8% | 38 | 38 |
| 38 | Maserati | 153 | 0.1% | – 58.0% | 38 | 1,827 | 0.2% | – 40.4% | 37 | 35 |
| 39 | EMC | 106 | 0.1% | + 55.9% | 37 | 941 | 0.1% | + 63.6% | 41 | n/a |
| 40 | Smart | 94 | 0.1% | – 79.8% | 39 | 2,454 | 0.2% | – 29.3% | 36 | 34 |
| 41 | Mitsubishi | 87 | 0.1% | + 64.2% | 36 | 2,646 | 0.2% | + 185.4% | 35 | 40 |
| 42 | Lynk & Co | 72 | 0.1% | + 10.8% | 49 | 891 | 0.1% | – 72.5% | 42 | 37 |
| 43 | Polestar | 57 | 0.0% | – 57.5% | 42 | 209 | 0.0% | – 72.8% | 49 | 41 |
| 44 | Ferrari | 52 | 0.0% | + 8.3% | 41 | 620 | 0.1% | + 18.3% | 45 | 43 |
| 45 | Lamborghini | 50 | 0.0% | + 117.4% | 45 | 391 | 0.0% | + 26.1% | 47 | 44 |
| 46 | Jaguar | 49 | 0.0% | – 75.7% | 43 | 776 | 0.1% | – 46.0% | 43 | 39 |
| 47 | Lotus | 23 | 0.0% | + 666.7% | 44 | 270 | 0.0% | + 206.8% | 48 | 46 |
| 48 | SsangYong | 22 | 0.0% | – 58.5% | 48 | 405 | 0.0% | + 61.4% | 46 | 45 |
| 49 | Sportequipe | 16 | 0.0% | – 68.0% | 47 | 751 | 0.1% | + 252.6% | 44 | n/a |
| 50 | Mahindra | 13 | 0.0% | – 60.6% | 46 | 180 | 0.0% | – 68.6% | 50 | 42 |
| 51 | Aston Martin | 9 | 0.0% | – 18.2% | 50 | 74 | 0.0% | – 3.9% | 51 | 47 |
| – | Others | 268 | 0.2% | + 106.2% | – | 1,348 | 0.1% | – 0.3% | – | – |
Italy September 2024 – models:
| Pos | Model | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Fiat Panda | 7,030 | 5.8% | – 25.8% | 1 | 81,696 | 6.8% | + 11.3% | 1 | 1 |
| 2 | Dacia Sandero | 4,131 | 3.4% | + 2.4% | 2 | 46,754 | 3.9% | + 30.0% | 2 | 2 |
| 3 | Jeep Avenger | 3,959 | 3.3% | + 32.9% | 3 | 30,130 | 2.5% | + 119.6% | 3 | 18 |
| 4 | Toyota Yaris Cross | 3,241 | 2.7% | – 9.5% | 4 | 28,112 | 2.3% | + 9.4% | 6 | 4 |
| 5 | Peugeot 208 | 3,191 | 2.6% | + 9.2% | 8 | 23,499 | 2.0% | + 27.0% | 10 | 14 |
| 6 | Renault Clio | 3,187 | 2.6% | + 16.7% | 7 | 27,417 | 2.3% | + 56.1% | 7 | 13 |
| 7 | Renault Captur | 3,053 | 2.5% | + 26.6% | 6 | 24,399 | 2.0% | + 8.7% | 8 | 7 |
| 8 | Dacia Duster | 3,002 | 2.5% | + 45.7% | 5 | 22,632 | 1.9% | – 3.3% | 12 | 10 |
| 9 | VW T-Roc | 2,520 | 2.1% | – 15.5% | 15 | 23,215 | 1.9% | – 6.6% | 11 | 6 |
| 10 | Opel Corsa | 2,518 | 2.1% | + 18.3% | 11 | 20,439 | 1.7% | + 11.2% | 15 | 17 |
| 11 | Toyota Yaris | 2,455 | 2.0% | + 27.8% | 10 | 23,756 | 2.0% | + 30.7% | 9 | 16 |
| 12 | BMW X1 | 2,433 | 2.0% | + 104.8% | 14 | 15,518 | 1.3% | + 56.8% | 21 | 32 |
| 13 | Ford Puma | 2,391 | 2.0% | – 19.5% | 9 | 21,561 | 1.8% | – 6.4% | 13 | 9 |
| 14 | VW Tiguan | 2,019 | 1.7% | + 59.0% | 12 | 13,803 | 1.1% | + 8.4% | 24 | 28 |
| 15 | Kia Sportage | 1,985 | 1.6% | + 20.4% | 18 | 17,139 | 1.4% | + 15.6% | 18 | 23 |
| 16 | MG ZS | 1,875 | 1.5% | – 22.0% | 16 | 20,833 | 1.7% | + 55.8% | 14 | 22 |
| 17 | Peugeot 2008 | 1,765 | 1.5% | – 29.8% | 17 | 18,955 | 1.6% | + 8.5% | 16 | 15 |
| 18 | VW T-Cross | 1,687 | 1.4% | – 0.4% | 25 | 17,328 | 1.4% | + 9.1% | 17 | 20 |
| 19 | Toyota C-HR | 1,550 | 1.3% | + 178.3% | 23 | 11,488 | 1.0% | + 70.3% | 29 | n/a |
| 20 | Suzuki Swift | 1,455 | 1.2% | + 118.5% | 46 | 7,318 | 0.6% | + 20.6% | 47 | n/a |
| 21 | Audi Q3 | 1,342 | 1.1% | + 0.9% | 19 | 14,248 | 1.2% | + 13.7% | 23 | 31 |
| 22 | Alfa Romeo Tonale | 1,319 | 1.1% | – 7.0% | 39 | 11,575 | 1.0% | – 18.7% | 28 | 25 |
| 23 | VW Golf | 1,318 | 1.1% | + 56.0% | n/a | 8,585 | 0.7% | – 3.1% | 41 | 45 |
| 24 | Tesla Model 3 | 1,284 | 1.1% | + 3912.5% | n/a | 6,854 | 0.6% | + 51.2% | 51 | n/a |
| 25 | Mercedes GLA | 1,252 | 1.0% | – 9.3% | 37 | 9,847 | 0.8% | + 17.5% | 33 | 37 |
| 26 | Hyundai i10 | 1,208 | 1.0% | – 10.9% | 22 | 12,073 | 1.0% | + 15.2% | 25 | 33 |
| 27 | Kia Picanto | 1,203 | 1.0% | – 0.5% | 21 | 9,521 | 0.8% | + 4.6% | 35 | 39 |
| 28 | Toyota Aygo X | 1,180 | 1.0% | – 44.8% | 20 | 16,059 | 1.3% | + 60.0% | 20 | 30 |
| 29 | Fiat 600 | 1,115 | 0.9% | new | 38 | n/a | n/a | new | n/a | n/a |
| 30 | Hyundai i20 | 1,081 | 0.9% | + 43.9% | 36 | 8,438 | 0.7% | + 17.7% | 42 | n/a |
| 31 | Lancia Ypsilon | 1,055 | 0.9% | – 72.2% | 13 | 29,917 | 2.5% | – 11.1% | 4 | 3 |
| 32 | Nissan Qashqai | 1,042 | 0.9% | – 42.1% | 48 | 15,128 | 1.3% | + 0.8% | 22 | 21 |
| 33 | VW Polo | 1,022 | 0.8% | – 32.2% | 28 | 10,667 | 0.9% | – 20.3% | 31 | 26 |
| 34 | Hyundai Tucson | 1,020 | 0.8% | – 7.4% | 47 | 8,659 | 0.7% | – 21.7% | 40 | 34 |
| 35 | Ford Kuga | 1,001 | 0.8% | – 30.1% | 44 | 10,190 | 0.8% | – 27.2% | 32 | 27 |
| 36 | BMW X2 | 992 | 0.8% | n/a | 26 | n/a | n/a | n/a | n/a | n/a |
| 37 | Jeep Compass | 987 | 0.8% | – 37.3% | 33 | 12,034 | 1.0% | – 33.5% | 26 | 19 |
| 38 | Suzuki Vitara | 959 | 0.8% | + 21.5% | 43 | 8,346 | 0.7% | + 12.9% | 43 | 50 |
| 39 | DR 5.0 | 951 | 0.8% | n/a | 27 | n/a | n/a | n/a | n/a | n/a |
| 40 | Nissan Juke | 917 | 0.8% | – 32.7% | 32 | 9,097 | 0.8% | + 17.9% | 37 | 40 |
| 41 | Ford Tourneo Courier | 901 | 0.7% | new | 34 | 6,166 | 0.5% | new | n/a | n/a |
| 42 | Skoda Kamiq | 844 | 0.7% | – 2.5% | 30 | 7,284 | 0.6% | n/a | 48 | n/a |
| 43 | Ford Focus | 841 | 0.7% | – 18.6% | 31 | 8,996 | 0.7% | – 28.3% | 38 | 29 |
| 44 | MG 3 | 837 | 0.7% | new | 45 | n/a | n/a | new | n/a | – |
| 45 | Audi Q5 | 796 | 0.7% | + 15.0% | n/a | 5,217 | 0.4% | – 28.1% | n/a | n/a |
| 46 | Suzuki Ignis | 759 | 0.6% | – 30.4% | n/a | 8,001 | 0.7% | + 8.6% | 44 | 43 |
| 47 | Peugeot 3008 | 747 | 0.6% | + 18.0% | n/a | 8,961 | 0.7% | – 47.0% | 39 | 24 |
| 48 | Audi A3 | 740 | 0.6% | – 21.4% | 24 | 9,568 | 0.8% | + 15.2% | 34 | 41 |
| 49 | Skoda Fabia | 728 | 0.6% | n/a | 35 | 7,020 | 0.6% | n/a | 49 | n/a |
| 50 | Mercedes GLC | 727 | 0.6% | + 27.5% | n/a | 3,742 | 0.3% | – 23.1% | n/a | n/a |
| n/a | Jeep Renegade | 639 | 0.5% | – 62.0% | 40 | 11,907 | 1.0% | – 51.5% | 27 | 11 |
| n/a | Opel Mokka | 576 | 0.5% | – 31.0% | n/a | 6,965 | 0.6% | – 20.9% | 50 | 42 |
| n/a | Cupra Formentor | 381 | 0.3% | – 71.0% | 41 | 7,811 | 0.6% | – 20.2% | 45 | 36 |
| n/a | VW Taigo | 287 | 0.2% | – 52.5% | n/a | 7,677 | 0.6% | + 2.2% | 46 | 49 |
| n/a | Fiat 500 | 257 | 0.2% | – 93.4% | n/a | 16,561 | 1.4% | – 41.3% | 19 | 5 |
| n/a | Citroen C3 | 240 | 0.2% | – 93.1% | 29 | 29,573 | 2.5% | + 34.2% | 5 | 8 |
| n/a | Citroen C3 Aircross | 238 | 0.2% | – 77.9% | n/a | 9,158 | 0.8% | – 11.2% | 36 | 35 |
| n/a | Fiat 500X | 52 | 0.0% | – 97.2% | n/a | 11,185 | 0.9% | – 49.8% | 30 | 12 |
Source: UNRAE
This Post Has 5 Comments
What a disaster for Fiat
Thank you Charles TAVARES
What has CT to do with FIAT?
PS:
Did you also notice the DRAMATIC drop of Citroen, and CATACLYSMIC collaps of Lancia?
Pretty sure the end is near … ;(
Fiat will soon be back to #1, with the continuous rise of 600 (Hybrid) and upcoming Grande Panda in the first months of 2025.
Are there any numbers available for the Topolino and LCV’s? Would be interesting to see, especially if Fiat would be #1 if combined.
Agree Jamiro – STLA currently endures a perfect storm, in particular because of bad management in the USA.
H1 revenue dropped hard, profit halved, and industrial free cash flow tanked from PLUS $7,5 bn to MINUS -$10 bn. That’s bad. Very bad. “Thank you Mr TAVARES!”
STLA EU has less severe issues to deal with, but nevertheless, the sofware glitches hampering the roll out of Grande Panda and Citroen e-C3 is rooted in India. In order to save costs, the self proclaimed ‘Psychotic Cost Killer’ Mr Carlos T. shopped in India only to get crappy software back. Problems now fixed, or at least it appears so (first 6.000 deliveries of e-C3’s to France).
Is that all? No. STLA chosed to have the new EU C3 and C3 Aircross engineered in India too. Result: ZERO crashtest worthiness! So Citroen Europe and Fiat were faced with the task to do it all over again. Result: costly delays.
The good news for Italy: Granda Panda will shine in 2025, 3 new FIAT’s due, Junior well received, Ypsilon sales in gear, new AR’s and Lancia’s in the pipeline.
Quite positive results. Pause in growth is always beneficial for automakers and customers. The healing process. It must be a fight. The market is the best judge. The shift away from market solutions is dangerous in Europe and makes people poorer.
I am curious about the mania called Swift and corelation with Suzuki Swift sales. Too bad Suzuki doesn’t sell in the US, they certainly couldn’t produce enough.
The new generation Subaru Forester, a great car, some chance against the Kodiaq and the new VW Tayron? VW always does good things in a crisis.
The new HS should restore MG sales. Here in the Czechia, the Tucson 20 years edition reacts to this and puts the price below the new MG HS. Great offer for nice car.
Fiat’s return to position 1 in the coming years seems mission impossible.