Finland September 2024: Tesla Model Y and Skoda Enyaq top market off -38.3%
The Skoda Enyaq hits a new ranking record in Finland.
It’s another mediocre month for new car sales in Finland at a painful -38.3% year-on-year to just 4,554 units. This marks the 10th straight month of decline for the market and leads the year-to-date tally down -19.6% to 54,269. Toyota (-53%) manages to keep the brands leadership for just three sales over Skoda (-30.1%). Leader a year ago, Tesla (-62.1%) is down to a still very satisfying third place with a round 10% share vs. #8 and 4.8% year-to-date. Volkswagen (-7.7%) sports the best result inside the Top 6 and ranks #4 like it does YTD. Volvo (-18.4%) drops three spots on last month to #5 with 9% share vs. 11.1% so far this year. Hyundai (+25.3%) signs the only year-on-year gain in the Top 13, it is joined below by Polestar (+31.6%), Renault (+11.3%), BYD (+100%), Lexus (+31.3%) and Porsche (+81%).
Model-wise, the Tesla Model Y (-76%) lands on the top spot for the first time this year despite losing three-quarters of its year-ago volume. The Skoda Enyaq (+31.5%) shoots up 17 ranks on August to a record 2nd place, beating its previous best of #3 reached in May and October 2023. Tesla places two models on the podium with the Model 3 (+319.5%) surging year-on-year to #3. The VW Tiguan (+78.9%) is up 9 spots to #4 and the ID.4 (+13.7%) up three to #8, both defying the negative market with strong year-on-year lifts. The launch honeymoon period is slowly fading away for the Volvo EX30 down four ranks on last month to #7 vs. #4 year-to-date.
Previous month: Finland August 2024: Toyota Yaris Cross repeats at #1, Opel Astra up to #5
One year ago: Finland September 2023: Tesla most popular brand for the first time, single-handedly tilts market into positive
Full September 2024 Top 30 brands and models below.
Note: These rankings feature the Top 30 brands and models year-to-date ordered based on their September sales and may therefore not be 100% accurate.
Finland September 2024 – brands:
| Pos | Brand | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 487 | 10.7% | – 53.0% | 1 | 9,994 | 18.4% | – 12.1% | 1 | 1 |
| 2 | Skoda | 484 | 10.6% | – 30.1% | 5 | 4,920 | 9.1% | – 22.0% | 3 | 2 |
| 3 | Tesla | 456 | 10.0% | – 62.1% | 8 | 2,632 | 4.8% | – 46.1% | 8 | 6 |
| 4 | Volkswagen | 421 | 9.2% | – 7.7% | 3 | 4,562 | 8.4% | – 28.4% | 4 | 3 |
| 5 | Volvo | 412 | 9.0% | – 18.4% | 2 | 5,998 | 11.1% | + 8.4% | 2 | 4 |
| 6 | Kia | 311 | 6.8% | – 49.9% | 4 | 4,163 | 7.7% | – 19.7% | 5 | 5 |
| 7 | Hyundai | 213 | 4.7% | + 25.3% | 6 | 2,408 | 4.4% | + 41.1% | 10 | 11 |
| 8 | BMW | 212 | 4.7% | – 47.1% | 9 | 2,703 | 5.0% | – 29.4% | 7 | 8 |
| 9 | Mercedes | 209 | 4.6% | – 55.0% | 7 | 3,026 | 5.6% | – 31.0% | 6 | 7 |
| 10 | Ford | 189 | 4.2% | – 17.8% | 10 | 1,628 | 3.0% | – 21.5% | 12 | 12 |
| 11 | Audi | 186 | 4.1% | – 27.1% | 12 | 1,904 | 3.5% | – 33.3% | 11 | 9 |
| 12 | Nissan | 161 | 3.5% | – 42.1% | 11 | 2,485 | 4.6% | + 16.4% | 9 | 10 |
| 13 | Peugeot | 111 | 2.4% | – 22.9% | 13 | 812 | 1.5% | – 57.1% | 13 | 13 |
| 14 | Polestar | 100 | 2.2% | + 31.6% | 19 | 477 | 0.9% | – 35.9% | 19 | 17 |
| 15 | Opel | 81 | 1.8% | – 46.4% | 14 | 679 | 1.3% | – 59.9% | 14 | 14 |
| 16 | Renault | 69 | 1.5% | + 11.3% | 16 | 532 | 1.0% | – 4.8% | 17 | 19 |
| 17 | Mazda | 55 | 1.2% | – 31.3% | 15 | 623 | 1.1% | – 18.8% | 15 | 16 |
| 18 | BYD | 44 | 1.0% | + 100.0% | 21 | 437 | 0.8% | + 640.7% | 20 | n/a |
| 19 | Lexus | 42 | 0.9% | + 31.3% | 24 | 325 | 0.6% | – 2.4% | 24 | 24 |
| 20 | Porsche | 38 | 0.8% | + 81.0% | 26 | 228 | 0.4% | + 44.3% | 26 | 27 |
| 21 | Mitsubishi | 37 | 0.8% | – 19.6% | 23 | 528 | 1.0% | + 18.4% | 18 | 21 |
| 22 | Dacia | 37 | 0.8% | – 43.9% | 20 | 400 | 0.7% | – 35.3% | 21 | 18 |
| 23 | Suzuki | 31 | 0.7% | – 49.2% | 18 | 619 | 1.1% | + 12.1% | 16 | 20 |
| 24 | Citroen | 30 | 0.7% | – 6.3% | 22 | 383 | 0.7% | – 61.0% | 22 | 15 |
| 25 | Subaru | 30 | 0.7% | + 15.4% | 17 | 360 | 0.7% | + 80.0% | 23 | 26 |
| 26 | Cupra | 25 | 0.5% | – 63.8% | 25 | 270 | 0.5% | – 34.8% | 25 | 22 |
| 27 | Honda | 19 | 0.4% | – 5.0% | 28 | 177 | 0.3% | + 3.5% | 29 | 29 |
| 28 | Land Rover | 18 | 0.4% | – 59.1% | 27 | 221 | 0.4% | – 40.6% | 27 | 23 |
| 29 | Mini | 9 | 0.2% | + 0.0% | 29 | 104 | 0.2% | – 22.4% | 30 | 28 |
| 30 | Seat | 3 | 0.1% | – 90.6% | 30 | 195 | 0.4% | – 30.9% | 28 | 25 |
Finland September 2024 – models:
| Pos | Model | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Tesla Model Y | 272 | 6.0% | – 76.0% | 4 | 1,693 | 3.1% | – 57.8% | 5 | 1 |
| 2 | Skoda Enyaq | 238 | 5.2% | + 31.5% | 19 | 1,016 | 1.9% | – 42.4% | 13 | 4 |
| 3 | Tesla Model 3 | 172 | 3.8% | + 319.5% | 13 | 903 | 1.7% | + 28.6% | 16 | 18 |
| 4 | Toyota RAV4 | 132 | 2.9% | – 36.5% | 7 | 1,048 | 1.9% | – 23.4% | 11 | 9 |
| 5 | VW Tiguan | 127 | 2.8% | + 78.9% | 14 | 571 | 1.1% | – 14.0% | 23 | 24 |
| 6 | Volvo XC60 | 123 | 2.7% | – 14.6% | 15 | 1,192 | 2.2% | – 36.6% | 8 | 5 |
| 7 | Volvo EX30 | 119 | 2.6% | new | 3 | 1,776 | 3.3% | new | 4 | 210 |
| 8 | VW ID.4 | 116 | 2.5% | + 13.7% | 11 | 1,025 | 1.9% | – 34.9% | 12 | 10 |
| 9 | Toyota Yaris | 91 | 2.0% | – 23.5% | 9 | 2,000 | 3.7% | + 8.8% | 3 | 6 |
| 10 | Toyota Corolla | 86 | 1.9% | – 73.7% | 2 | 2,992 | 5.5% | – 26.2% | 1 | 2 |
| 11 | Kia Ceed | 84 | 1.8% | – 38.2% | 10 | 1,101 | 2.0% | – 4.0% | 9 | 12 |
| 12 | Nissan Qashqai | 80 | 1.8% | – 47.7% | 12 | 1,529 | 2.8% | + 50.3% | 7 | 15 |
| 13 | Audi Q4 | 62 | 1.4% | – 33.3% | 23 | 712 | 1.3% | – 26.5% | 17 | 16 |
| 14 | Kia Stonic | 59 | 1.3% | – 22.4% | 25 | 578 | 1.1% | – 23.0% | 22 | 22 |
| 15 | Toyota Yaris Cross | 58 | 1.3% | – 65.9% | 1 | 2,265 | 4.2% | + 47.2% | 2 | 8 |
| 16 | Volvo V60 | 53 | 1.2% | + 65.6% | 18 | 966 | 1.8% | + 21.4% | 14 | 19 |
| 17 | BMW X1 | 52 | 1.1% | – 38.1% | n/a | 601 | 1.1% | + 13.2% | 19 | 33 |
| 18 | VW ID.7 | 52 | 1.1% | new | 21 | 464 | 0.9% | new | 29 | n/a |
| 19 | Ford Focus | 49 | 1.1% | – 18.3% | n/a | 436 | 0.8% | – 34.1% | 31 | 32 |
| 20 | Opel Astra | 45 | 1.0% | – 57.5% | 5 | 480 | 0.9% | + 49.1% | 25 | 54 |
| n/a | Kia Niro | 42 | 0.9% | – 57.1% | 20 | 582 | 1.1% | – 12.1% | 21 | 23 |
| n/a | Ford Kuga | 41 | 0.9% | – 22.6% | 17 | 503 | 0.9% | – 21.4% | 24 | 31 |
| n/a | Toyota C-HR | 36 | 0.8% | – 70.5% | 8 | 1,062 | 2.0% | – 8.8% | 10 | 14 |
| n/a | Skoda Octavia | 33 | 0.7% | – 83.7% | 16 | 1,651 | 3.0% | + 4.6% | 6 | 3 |
| n/a | Kia Sportage | 33 | 0.7% | – 45.0% | 24 | 470 | 0.9% | – 21.0% | 28 | 30 |
| n/a | VW Golf | 28 | 0.6% | – 39.1% | n/a | 600 | 1.1% | – 17.7% | 20 | 25 |
| n/a | Hyundai Ioniq 5 | 26 | 0.6% | – 18.7% | n/a | 440 | 0.8% | + 18.9% | 30 | 40 |
| n/a | BMW i4 | 25 | 0.5% | – 81.6% | n/a | 470 | 0.9% | – 58.0% | 27 | 11 |
| n/a | Skoda Fabia | 23 | 0.5% | – 62.9% | n/a | 478 | 0.9% | + 18.0% | 26 | 49 |
| n/a | Mercedes GLC | 22 | 0.5% | – 69.4% | 22 | 641 | 1.2% | + 27.7% | 18 | 39 |
| n/a | Volvo XC40 | 8 | 0.2% | – 95.5% | n/a | 913 | 1.7% | – 40.0% | 15 | 7 |
Source: Aut
