USA August 2024: Mazda (+36.7%), Honda (+28.2%) highlight positive market
Mazda sales are up 36.7% year-on-year in August.
OEM estimates have the U.S. new light vehicle market up a solid 6% year-on-year to 1.42 million units. This leads a year-to-date tally of 10.5 million units, up 1.5% over the same period in 2023. Light truck sales are up 8.9% to 1,115,000 units whereas passenger cars are off -5.1% to 266,000 units. Toyota Motor is the worst performing group at +1.9%, while American Honda (+25%), Ford Motor (+13.4%) and Hyundai-Kia (+12.7%) all outrun the market. Brand-wise, Ford (+11.8%) outsells Toyota (-1.3%) again, with Honda (+28.2%) and Hyundai (+21.9%) surging. Mazda (+36.7%), Lexus (+24.8%) and Subaru (+11.8%) also shine.
Looking at models with available monthly data, the Ford F-Series (+11.7%) is solid as is the Honda CR-V (+24.3%) overtaking its archenemy the Toyota RAV4 (-11.9%) like it does in Canada also. The Toyota Camry (+50.8%), Honda Civic (+32.9%) and Hyundai Tucson (+28.5%) stand out further down, with the Ford Explorer (+97.1%), Subaru Crosstrek (+46.5%), Honda Pilot (+39.7%), HR-V (+37.8%) and Toyota Tundra (+32%) also impressive.
Previous month: USA July 2024: Subaru Crosstrek (+36.3%), Honda Civic (+17.7%) impress in negative market
One year ago: USA August 2023: Honda Civic and Accord both outsell Toyota Camry
Full August 2024 sales for selected groups, brands and models below.
Note: These tables only includes OEMs that still report monthly figures. The rest report quarterly.
USA August 2024 – groups:
| Group | Aug-24 | /23 | 2024 | /23 |
| Toyota Motor Corporation | 198,389 | + 1.9% | 1,566,930 | + 10.0% |
| Ford Motor Co | 181,603 | + 13.4% | 1,391,071 | + 4.4% |
| Hyundai-Kia | 161,881 | + 12.7% | 1,118,661 | + 1.0% |
| American Honda | 139,950 | + 25.0% | 950,968 | + 11.2% |
| Subaru | 63,053 | + 11.8% | 437,198 | + 6.4% |
| Mazda | 41,259 | + 36.7% | 283,611 | + 16.0% |
| Volvo Cars | 10,420 | – 2.1% | 81,029 | – 0.2% |
USA August 2024 – brands:
| Brand | Aug-24 | /23 | 2024 | /23 |
| Ford | 171,762 | + 11.8% | 1,324,811 | + 3.5% |
| Toyota | 168,693 | – 1.3% | 1,341,169 | + 9.3% |
| Honda | 127,953 | + 28.2% | 863,770 | + 14.0% |
| Hyundai | 79,278 | + 21.9% | 548,003 | + 4.1% |
| Kia | 75,217 | + 4.3% | 525,257 | – 2.3% |
| Subaru | 63,053 | + 11.8% | 437,198 | + 6.4% |
| Mazda | 41,259 | + 36.7% | 283,611 | + 16.0% |
| Lexus | 29,696 | + 24.8% | 225,761 | + 14.0% |
| Acura | 11,997 | – 1.3% | 87,198 | – 10.9% |
| Volvo | 10,420 | – 2.1% | 81,029 | – 0.2% |
| Lincoln | 9,841 | + 49.4% | 66,260 | + 26.7% |
| Genesis | 7,386 | + 14.5% | 45,401 | + 3.1% |
USA August 2024 – models:
| Model | Aug-24 | /23 | 2024 | /23 |
| Ford F-Series | 70,701 | + 11.7% | 492,099 | – 4.4% |
| Honda CR-V | 38,527 | + 24.3% | 268,947 | + 18.1% |
| Toyota RAV4 | 35,147 | – 11.9% | 319,035 | + 20.5% |
| Toyota Camry | 25,087 | + 50.8% | 204,642 | + 6.3% |
| Honda Civic | 22,688 | + 32.9% | 172,661 | + 34.7% |
| Hyundai Tucson | 20,864 | + 28.5% | 129,145 | – 3.9% |
| Toyota Tacoma | 20,770 | – 6.1% | 108,778 | – 31.6% |
| Subaru Crosstrek | 20,396 | + 46.5% | 115,214 | + 13.7% |
| Toyota Corolla | 19,591 | – 18.8% | 161,331 | + 12.8% |
| Ford Explorer | 16,893 | + 97.1% | 134,583 | + 10.6% |
| Honda Accord | 16,539 | – 6.4% | 111,264 | – 17.8% |
| Subaru Outback | 16,435 | + 13.3% | 112,342 | + 3.7% |
| Honda HR-V | 15,711 | + 37.8% | 103,902 | + 40.0% |
| Kia Sportage | 15,114 | + 23.1% | 107,595 | + 12.1% |
| Toyota Tundra | 14,825 | + 32.0% | 105,667 | + 29.8% |
| Hyundai Elantra | 14,379 | + 27.7% | 90,432 | – 7.6% |
| Honda Pilot | 14,093 | + 39.7% | 92,485 | + 22.0% |
| Ford Escape | 13,721 | + 10.4% | 98,731 | + 10.1% |
| Subaru Forester | 13,456 | – 12.0% | 116,987 | + 28.4% |
| Mazda CX-5 | 12,887 | – 5.6% | 95,531 | – 10.0% |
| Kia Forte | 12,772 | + 12.7% | 93,693 | + 9.7% |
| Ford Bronco Sport | 12,349 | + 9.3% | 85,552 | – 2.1% |
| Hyundai Palisade | 11,208 | + 83.5% | 73,590 | + 43.4% |
| Ford Transit | 10,652 | – 8.5% | 104,451 | + 17.1% |
| Kia Telluride | 10,273 | + 4.9% | 73,055 | – 2.4% |
| Ford Maverick | 10,269 | + 23.7% | 100,323 | + 71.7% |
| Lexus RX | 10,205 | + 29.2% | 74,751 | + 0.9% |
| Hyundai Santa Fe | 10,152 | – 13.5% | 75,763 | – 9.3% |
| Ford Bronco | 10,132 | – 3.0% | 69,186 | – 15.4% |
| Toyota 4Runner | 9,269 | – 26.3% | 83,456 | + 12.0% |
| Mazda CX-50 | 8,868 | + 240.8% | 52,112 | + 84.1% |
| Kia Sorento | 8,735 | + 7.2% | 62,604 | + 5.2% |
| Toyota Corolla Cross | 8,523 | + 34.8% | 61,392 | + 46.4% |
| Mazda CX-30 | 7,940 | + 19.8% | 67,841 | + 29.5% |
| Lexus NX | 7,238 | + 30.1% | 48,481 | + 6.4% |
| Honda Odyssey | 7,136 | + 20.1% | 53,343 | + 5.3% |
| Toyota Sienna | 6,853 | – 6.7% | 44,124 | + 6.5% |
| Toyota Prius | 6,813 | + 46.0% | 23,387 | – 0.7% |
| Hyundai Kona | 6,112 | + 5.8% | 59,364 | + 19.1% |
| Toyota Highlander | 6,061 | – 12.4% | 72,227 | – 43.9% |
| Kia K5 | 6,058 | – 6.5% | 23,578 | – 45.9% |
| Kia Seltos | 6,033 | + 29.8% | 44,300 | + 4.7% |
| Mazda CX-90 | 6,024 | + 53.1% | 34,313 | + 173.0% |
| Hyundai Sonata | 5,953 | + 75.2% | 42,855 | + 26.3% |
| Ford Expedition | 5,675 | – 18.0% | 53,965 | + 5.7% |
| Ford Ranger | 5,660 | + 173.6% | 26,221 | – 14.0% |
| Toyota Land Cruiser | 5,508 | + 550700.0% | 15,237 | + 304640.0% |
| Honda Prologue | 5,401 | new | 10,394 | new |
| Ford Mustang Mach-E | 5,341 | + 6.1% | 32,167 | + 39.8% |
| Kia Carnival | 5,060 | – 6.8% | 30,700 | + 7.6% |
| Honda Ridgeline | 5,030 | + 28.6% | 29,100 | – 18.1% |
| Hyundai Ioniq 5 | 4,838 | + 35.4% | 26,982 | + 26.4% |
| Subaru Ascent | 4,630 | – 4.7% | 36,805 | – 13.0% |
| Acura RDX | 4,422 | + 11.6% | 28,569 | + 24.6% |
| Kia Soul | 4,185 | – 14.8% | 36,078 | – 19.4% |
| Lexus ES | 4,075 | + 35.6% | 27,411 | + 7.3% |
| Acura MDX | 4,032 | – 3.4% | 33,571 | – 17.2% |
| Lexus GX | 3,997 | + 41.8% | 17,884 | – 3.6% |
| Mazda3 | 3,661 | + 40.2% | 25,447 | + 27.0% |
| Ford E-Series | 3,364 | – 6.9% | 26,417 | – 4.6% |
| Lincoln Nautilus | 3,333 | + 57.0% | 23,934 | + 41.5% |
| Genesis GV70 | 3,183 | + 29.9% | 18,045 | + 7.6% |
| Subaru Impreza | 3,166 | + 43.6% | 20,636 | – 15.1% |
| Ford Mustang | 3,164 | + 55.4% | 33,817 | + 17.7% |
| Toyota Venza | 3,137 | + 3.5% | 28,042 | + 48.4% |
| Volvo XC90 | 2,979 | – 21.2% | 24,194 | – 4.0% |
| Ford Edge | 2,858 | – 54.3% | 58,518 | – 6.2% |
| Honda Passport | 2,828 | + 4.2% | 21,674 | – 27.3% |
| Volvo XC60 | 2,799 | – 5.0% | 22,971 | – 11.4% |
| Kia Niro | 2,669 | – 31.5% | 23,445 | – 11.0% |
| Lincoln Aviator | 2,596 | + 4454.4% | 14,879 | + 76.4% |
| Hyundai Santa Cruz | 2,486 | – 19.3% | 23,046 | – 11.5% |
| Volvo XC40 | 2,474 | – 0.8% | 18,107 | + 6.0% |
| Hyundai Venue | 2,470 | + 12.4% | 18,241 | – 13.7% |
| Toyota Sequoia | 2,422 | – 0.9% | 17,436 | + 27.6% |
| Kia EV9 | 2,388 | new | 13,874 | new |
| Genesis GV80 | 2,344 | + 20.9% | 14,416 | + 23.3% |
| Lincoln Corsair | 2,327 | – 16.6% | 17,626 | + 17.7% |
| Acura Integra | 1,964 | – 29.7% | 17,620 | – 20.1% |
| Kia EV6 | 1,885 | – 23.0% | 14,373 | + 13.0% |
| Toyota bZ4X | 1,676 | + 80.0% | 12,253 | + 131.0% |
| Subaru Legacy | 1,654 | – 40.2% | 12,903 | – 23.6% |
| Lexus IS | 1,616 | – 23.9% | 13,223 | – 13.5% |
| Lincoln Navigator | 1,585 | – 2.2% | 9,821 | – 18.0% |
| Subaru WRX | 1,552 | – 7.5% | 12,216 | – 35.5% |
| Volvo S60 | 1,472 | + 90.4% | 11,762 | + 150.6% |
| Subaru Solterra | 1,417 | + 54.9% | 8,063 | + 73.6% |
| Toyota Crown | 1,410 | – 41.7% | 16,514 | + 55.3% |
| Mazda CX-70 | 1,352 | new | 3,328 | new |
| Genesis G70 | 1,055 | – 24.3% | 7,401 | – 17.1% |
| Acura ZDX | 1,003 | new | 2,035 | new |
| Lexus RZ | 987 | + 116.4% | 7,858 | + 280.0% |
| Ford Transit Connect | 983 | – 42.0% | 8,781 | – 23.9% |
| Hyundai Ioniq 6 | 808 | – 51.4% | 8,498 | + 27.7% |
| Mazda MX-5 Miata | 727 | – 0.8% | 5,235 | – 24.8% |
| Toyota GR86 | 677 | – 40.8% | 9,145 | + 17.6% |
| Acura TLX | 576 | – 53.2% | 5,403 | – 56.2% |
| Lexus LX | 575 | + 1.6% | 4,346 | – 4.3% |
| Toyota Crown Signia | 570 | new | 570 | new |
| Lexus UX | 526 | – 38.0% | 6,479 | – 24.2% |
| Genesis G80 | 390 | + 33.1% | 2,794 | – 27.4% |
| Subaru BRZ | 347 | + 29.5% | 2,032 | – 34.3% |
| Toyota Supra | 309 | + 130.6% | 2,112 | + 10.5% |
| Genesis GV60 | 296 | + 14.7% | 1,818 | – 1.1% |
| Volvo V60 | 249 | + 45.6% | 1,868 | + 42.4% |
| Lexus LS | 186 | + 3.3% | 1,556 | – 1.0% |
| Volvo C40 | 182 | – 49.3% | 903 | – 83.4% |
| Lexus RC | 170 | + 1.8% | 1,258 | + 9.9% |
| Volvo S90 | 143 | + 72.3% | 797 | – 27.7% |
| Lexus LC | 121 | – 27.1% | 1,192 | + 3.4% |
| Genesis G90 | 118 | – 0.8% | 927 | – 0.3% |
| Volvo EX30 | 85 | new | 85 | new |
| Kia K4 | 45 | new | 45 | new |
| Toyota Mirai | 45 | – 84.3% | 316 | – 87.2% |
| Volvo V90 | 37 | + 0.0% | 342 | – 12.8% |
| Hyundai Nexo | 8 | – 55.6% | 87 | – 44.6% |
Source: Manufacturers
This Post Has 5 Comments
Is the new model camry for sale in the USA now?
Where are the grand highlander sales¿
Zero sales this month, production must have been interrupted.
Thanks for the reply! Canada even had a few. Interesting.
I noticed Camry’s explosive growth. Also, this model is more than 10,000 Euro cheaper in the US than in Bulgaria.
Again, one can only complain about the quarterly report policy of other car companies.