Iceland August 2024: Sales off -60.2%, Honda, BMW excel, Tesla down -84.9%

The Honda e:Ny1 ranks #4 in Iceland in August.

The Icelandic new car market craters -60.2% year-on-year in August to just 464 sales, leading to a year-to-date tally off -39.8% to 7,651. Toyota (-33.6%) improves its share to 18.8% vs. 13.2% so far this year and now ranks #2 year-to-date. Kia (-51.7%) sells less than half that of Toyota for the month but retains the year-to-date crown at 14.8% share. Tesla (-84.9%) is equal #2 with 9.3% of the market vs. 24.4% a year ago in August 2023. Volvo (+3%), Honda (+450%) and BMW (+53.8%) defy the stumbling market with year-on-year lifts.

Over in the models aisle, the Tesla Model Y reclaims the lead albeit at a much more reasonable share: 7.5% vs. 23.5% a year ago. The Model Y now stands at a disappointing 6th place year-to-date. The Toyota RAV4 is pushed down to #2 ahead of the new Volvo EX30. The Honda e:Ny1 claims its first ever appearance inside the Icelandic Top 20, landing directly at #4. It distances the Toyota Yaris, Land Cruiser Prado and Hyundai Tucson. Notice also the BMW iX3 at #11 and the Tesla Model 3 at #13 vs. #45 year-to-date.

Previous month: Iceland July 2024: Sales down -34%, BYD Seal U up to #7

One year ago: Iceland August 2023: Tesla Model Y up to record 23.5% share, Subaru Forester #3

Full August 2024 Top 34 All brands and Top 20 models below.