USA July 2024: Subaru Crosstrek (+36.3%), Honda Civic (+17.7%) impress in negative market

Subaru Crosstrek 

The U.S. new vehicle market declines -2% year-on-year in July to 1.273 million units. This leads the year-to-date tally to 9.08 million units, up 1.4% over the year-ago figure of 8.95 million. The SAAR is up slightly to 15.8 million units, up from 15.7 million in July 2023 and 13.5 million in July 2022.  The average daily selling rate (DSR) stands at 50,925, down from 51,971 a year ago. Light trucks account for 81% of total sales, up from 80% a year ago.

Among OEMs still making monthly sales data available, Toyota Motor (-5.1%) falls faster than the market, Ford Motor (-0.3%) is stable and Hyundai-Kia drops -3.3%. American Honda signs the best performance at +8%. As far as brands are concerned, Ford (-0.8%) is above Toyota (-8.3%) in difficulty, but Toyota stays ahead year-to-date for now. Honda (+9.9%), Hyundai (+4%) and Subaru (+2.6%) manage positive results while Mazda (+30.2%), Lexus (+16.1%) and Lincoln (+14.1%) excel.

Model-wise, the Ford F-Series edges up +0.7%, and like in Canada the Toyota RAV4 (-5.9%) is threatened by its archenemy the Honda CR-V (+3.4%). The Toyota Camry (-3.2%) evolves roughly like the market and holds onto its passenger cars crown ahead of the Honda Civic (+17.7%) in outstanding shape and the Toyota Corolla (-7.6%) weaker. The Subaru Crosstrek (+36.3%), Outback (+14.3%), Hyundai Elantra (+15.7%), Ford Maverick (+69.7%) and Explorer (+48.7%) stand out below.

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One year ago: USA July 2023: Honda, Acura, Volvo shine, sales up 15.3%

Full July 2024 data for selected groups, brands and models below.