Brazil July 2024: Fiat sells 5x Italian volume

The Fiat Strada is back to #1 in Brazil.

The Brazilian new car market advances +5.4% year-on-year in July to 227,300 sales, leading to a year-to-date volume up 13.4% to 1,304,380. Fiat (+13.6%) posts a stellar performance in the brands leadership and rises to 22.2% share with over 50,000 units, its highest share since September 2023 (23.1%). This is to be compared with just 10,226 sales and a record low of 8.2% at home in Italy. Volkswagen (-10.9%) and Chevrolet (-12.4%) suffer and complete the podium. Toyota (+15.2%) is solid at #4 whereas Jeep (+4.2%) and more strikingly Hyundai (-21.1%) and Renault (-24.5%) underperform. Nissan (+26.3%) and Honda (+25.2%) excel for their part but the best performer in the Top 10 is BYD again at +658.5%, ranking #10 for the 8th month in a row. Ram (+255.4%), GWM (+234.1%), Ford (+117%) and Caoa Chery (+94.9%) surge below.

Over in the models ranking, the Fiat Strada (+36.6%) reclaims the top spot both for the month and year-to-date, displacing the VW Polo (-23.8%) ranking #2 in July. The Fiat Argo (+21%) climbs up 2 spots on last month to #3 ahead of the VW T-Cross (-4.3%) and Chevrolet Onix (-27.7%). The Hyundai Creta (+37%), Chevrolet Tracker (+17.5%) and Nissan Kicks (+22.5%) also shine in the remainder of the Top 10, unlike the June leader, the Hyundai HB20 (-40.4%) down to #7 and the Fiat Mobi (-20.7%). The Fiat Fastback (+55.5%) breaks its ranking record at #12, eclipsing the #14 it held last February. The nameplate also breaks its volume and share records, with the Fiat Toro (+36.7%) just below. 

Previous month: Brazil June 2024: HB20 pushes Hyundai up 55.5%, VW Polo #1 over H1

One year ago: Brazil July 2023: VW Polo repeats at #1, Nivus in Top 10, market up 27.6%

Full July 2024 Top 20 brands and Top 197 All models below.