South Africa May 2024: Chery (+32.9%) shines in 9th market decline in past 10 months

The Chery Tiggo 4 Pro ranks #8 overall in South Africa in May.

After lodging its first year-on-year gain in 9 months in April, the South African new vehicle market is back in negative in May at -14.2% to 37,105 units, potentially due to the national elections. The year-to-date tally is now off -6% to 205,965. Toyota (-22.8%) easily retains the brands pole position with 23.7% share and despite a steep year-on-year decline. The Volkswagen Group (-6.1%) is back above Suzuki (+10.6%) in 2nd place with Ford (+14.8%) also in great shape. Hyundai (-20.4%) struggles and rounds out the Top 5. Chery (+32.9%) also shines at #7.

The Toyota Hilux (-15.4%) remains the best-selling vehicle in the country with 6.4% share, in line with the 6.5% it commands year-to-date. The podium is unchanged on last month with the Ford Ranger (+5.3%) in second place and the VW Polo Vivo (-3.1%) in third. The Toyota Corolla Cross (-6.1%) and Isuzu D-Max (-17.6%) follow as they also do year-to-date. The Chery Tiggo 4 Pro (+47.8%) secures by far the largest gain in the Top 10 and ends the month at #8 like in April. Notice also the Toyota Land Cruiser 70 (+21.8%) up to #16 and the new Suzuki Fronx up 24 spots on April to a record #17.

Previous month: South Africa April 2024: First market lift in 9 months, Omoda C5 and Jaecoo J7 land in Top 50

One year ago: South Africa May 2023: Toyota (+71%) catches up on low year-ago volumes, market up 10.1%

Full May 2024 Top 38 All manufacturers and Top 50 models below.