Brazil April 2024: VW Polo (+105.1%), Saveiro (+70.5%), Fiat Argo (+57.1%) highlight market surging 37.2%

VW Saveiro sales are up 70.5% year-on-year in April.

The Brazilian new light vehicle market surges by a splendid 37.2% year-on-year in April to 208,078 units. This brings the year-to-date tally up 17.5% to 691,3700. Although a great performance, we remain over 100,000 units or -13.7% below the 801,330 sales achieved over the first 4 months of pre-pandemic 2019. The Top 7 brands are unchanged on last month, with all bar Jeep (-5.7%) achieving double-digit year-on-year gains. Fiat (+26%) trails the market but maintain itself above 20% share, that’s almost double the 11.2% it holds at home in Italy. Volkswagen (+55.5%) soars to 16.1% of the market, in line with its YTD level of 15.9%. Chevrolet (+22.5%), Toyota (+21.4%) and Hyundai (+14.2%) lose share year-on-year with Nissan (+53.9%) outrunning the market at #9. BYD stays at a record 10th place for the fifth consecutive month. Chery (+313.2%), Ram (+160.5%) and GWM (#14) shine below.

Over in the models ranking, the VW Polo (+105.1%) retains the pole position both for the month and YTD with 6% and 5.7% of the market respectively. The Fiat Strada (+42.8%) is kept behind at #2 despite a sturdy year-on-year jump. The Chevrolet Onix (+23.2%) is up to #3 year-to-date, back to the ranking it also held over the Full Year 2023. The VW Saveiro (+70.5%), Fiat Argo (+57.1%) and Chevrolet Tracker (+39%) also beat the market in the remainder of the Top 10. The new BYD Dolphin Mini aka Seagull edges up one spot on March to #24 and ends the month as the best-selling Chinese model again, this time above the Chery Tiggo 7 (+623.9%) and Tiggo 5X (+429.3%) both delivering surreal lifts.

Previous month: Brazil March 2024: VW Polo now #1 YTD, BYD Dolphin Mini and Renault Kardian land

One year ago: Brazil April 2023: VW Polo and Honda HR-V stand out in market up 11.2%

Full April 2024 Top 23 brands and Top 140 models below.