Ireland March 2024: Nissan (+35.6%), BMW (+29.6%) shine in negative market

The Nissan Juke ranks #3 in March in Ireland.

The Irish market falls a steep -15.5% year-on-year in March to 14,936 units, in what is shaping up to be a poor month across Europe. As a reminder though, March 2023: was up a smashing 36.8% on the year prior. The Q1 volume remains in positive at +8% to 62,807 sales. Toyota (-0.2%) is stable and returns to the pole position it holds year-to-date with a strong 15.7% share. Skoda (-20.3%) is bumped down to #2 at 10.5% share, close to its Q1 level of 10.9%. Nissan (+35.6%) climbs up five spots on February to #3, distancing a freefalling Volkswagen (-43.5%) and Kia (-8.7%). BMW (+29.6%) is the second and only remaining Top 10 brand in positive. Tesla is down -37.6% to #11 and BYD down one rank to #22.

The Skoda Octavia (+74.3%) repeats at #1 with 5.6% share and ranks #2 year-to-date at 3.9%. The Toyota Yaris (+72.9%) is up 21 spots on last month to land in 2nd place above the Nissan Juke (+256.3%) surging to #3 vs. #14 in February. The Nissan Qashqai (-16.7%) and Kia Sportage (-16.3%) both fall faster than the market as does the Toyota Corolla (-43.8%) below. In contrast the Toyota RAV4 (+60.4%), Yaris Cross (+19.1%) and Hyundai Tucson (+13.1%) all manage significant year-on-year lifts, the latter staying #1 year-to-date. The best-selling recent launch is the BYD Seal at #60.

Previous month: Ireland February 2024: Skoda and Octavia tower above competition

One year ago: Ireland March 2023: Nissan Qashqai snaps first #1 spot in 4.5 years, market up 36.8%

Full March 2024 Top 37 All brands and Top 230 All models below.