Finland March 2024: Volvo (+34.5%), Hyundai (+89.3%) impress in 4th consecutive negative month

Volvo V60 sales are up 125.3% year-on-year in March.

The Finnish new car market endures a 4th consecutive month of year-on-year declines in March at a damning -15.7% to 6,384 sales. This brings the year-to-date tally down -12.3% to just 18,153. Toyota (+4.3%) continues to ignore the negative mood and signs another strong 18.8% share for the month, 20.5% year-to-date. Volvo (+34.5%) enjoys the largest gain in the Top 8 and climbs to #2 both in March and year-to-date whereas it ranked #4 over the Full Year 2023. Skoda (+7.8%) is bumped to #3 despite a strong result. Kia (-6.1%) falls slower than the market to stay at #4 while Mercedes (-15.3%) matches the overall evolution. BMW (-22.7%), Volkswagen (-39.9%) and most strikingly Tesla (-45.7%) all struggle mightily. Reversely Hyundai (+89.3%) and Nissan (+10.4%) shine. Newcomer BYD ranks #17.

Over in the models ranking, the Toyota Corolla (-13.3%) ranks first for the 5th time in the past 6 months with a round 7% share. Having scored its first monthly win in March 2023 on the way to a YTD pole position, the Tesla Model Y (-52.8%) completely implodes and ranks #2 with 5.3% share. It is now #5 year-to-date. Strikingly the next 6 models all vastly outpace the market with at least double-digit gains. The Volvo V60 (+125.3%) is the most impressive, followed by the Toyota Yaris Cross (+71.6%), Yaris (+61.5%), Skoda Octavia (+57.8%), Volvo XC40 (+48.6%) and Nissan Qashqai (+34.9%).

Previous month: Finland February 2024: Sales down -12.7%, Toyota, Hyundai stand out

One year ago: Finland March 2023: Tesla Model Y signs first ever win, Toyota bZ4X up to #6, sales up 2.1%

Full March 2023 Top 30 brands and models below.