Philippines Full Year 2023: Toyota Vios scores 5th straight win in market up 18.6%

The Toyota Vios is the best-selling vehicle in the Philippines in 2023.

Discover close to 30 years of Philippines Historical Data here.

The Filipino new vehicle market is up a very solid 18.6% year in 2023 to 441,408 units. Keep in mind the all-time annual volume record was reached in 2017 (473,943). Toyota (+14.4%) remains ultra dominant but sees its market share drop from 46.6% to 44.9%. This is still way above the level it holds at home in Japan (33%). Mitsubishi (+47.3%) posts a stellar improvement at #2 with 17.8% of the market vs. 14.3% a year ago. In fact  the Top 7 brands are unchanged on last year. Ford (+26.8%) and Nissan (+27.9%) outpace the market to 7.1% and 6.1% share respectively, followed by Suzuki (-7.5%) and Isuzu (-0.2%) both struggling. Honda (+19.6%) edges past the market growth to remain at #7. Hyundai (+251.8%) surges ahead by 6 spots on 2022 top #8, knocking Geely (-26.3%) and MG (-35.9%) to #9 and #10 respectively. GAC Motor (+364.8%) and Lexus (+114.1%) shine below.

Over in the models line, the Toyota Vios (+10.2%) scores a 5th consecutive annual win with 8.6% share. It is also the 15th time in the past 16 years that the Vios is #1 in the Philippines, only missing out in 2017 when the Toyota Fortuner was #1. The Toyota Hilux (+5.8%) remains in 2nd place with 5.9% share while the Mitsubishi Mirage G4 (+124.8%) soars 9 ranks to land on the third step of the podium. The Mitsubishi Xpander (+38%) is up one spot to #4 followed by the Toyota Raize (+31.8%) up three to #5. The Toyota Hiace (+22%) and Veloz (+77.1%) also beat the market in the remainder of the Top 10, as does the Avanza (+50.1%) at #11.

Previous year: Philippines 2022: Toyota places 8 models in Top 10, sales up 26.6%

Two years ago: Philippines 2021: Toyota monopolises Top 6 in market up 18.6%

Full Year 2023 Top 40 All brands and Top 20 models vs. Full Year 2022 figures below.