Pakistan Full Year 2023: Market down -63.8%, Suzuki Alto at 25.7% share

The Suzuki Alto holds one quarter of the Pakistani market in 2023.

Discover close to 30 years of Pakistan Historical Data here.

Sales of locally produced light vehicles in Pakistan are devastated in 2023 at -63.8% to just 82,218 units, according to local association PAMA. Issues with the importation of vehicle parts are partly to blame for this horrendous performance. Suzuki (-69%) falls even faster than the market and sees its share go down from 55.4% to 47.4%. Toyota (-63.5%) improves slightly to 24.3% share with Honda (-65.6%) down to 13%. Hyundai (-32%) soars from 5.7% of the market last year to 10.7% now. Sazgar Haval (+460%) ranks #5 for its first full year in market while Chery (-20.4%) is up to 0.7% albeit with H2 sales not reported. Note Changan and Kia do not share sales data with PAMA but are reported to be quite successful here.

Model-wise, the Suzuki Alto (-68.1%) easily remains the overall best-seller even if its market share drops from 29.2% to 25.7%. It peaked at a record 42.1% in October. The Toyota Corolla (-69.5%) is estimated to rank #2 above the Toyota Yaris (-69.5%) with the Honda Civic (-70.5%) taking the fourth spot. The Suzuki Swift (-65.5%) is up two ranks to #5, the Toyota Hilux (-48.1%) up five to #6 and the Hyundai Tucson up six to #7.

Previous year: Pakistan 2022: Suzuki Alto improves to 29.2% share in market down -4.2%

Two years ago: Pakistan 2021: Suzuki Alto repeats at #1 in market surging 90.5%

Full December 2023 Top 8 brands and Top 22 models below.

Full Year 2023 Top 9 brands and Top 23 models vs. Full Year 2022 figures below.