Canada Full Year 2023: Ford F-Series #1 for 15th straight year, Toyota RAV4 threatens Ram Pickup for #2

The Toyota RAV4 misses out on the 2nd spot overall for just 569 sales.

Discover 40 years of Canadian Historical Data here.

The new light vehicle market in Canada is up a robust 12.8% year-on-year in 2023 to 1,708,906 unifts after a nightmarish 2022 result which was the lowest in 13 years. Passenger cars edge up 3.2% to 15.7% share while light trucks gain 14.6% to a record 84.3% share. The groups ranking gives a little insight into why Ford has refused to communicate monthly or even quarterly data, opting instead for annual updates. General Motors (+15.4%) overtakes Ford Motor (-0.2%) for the title with over 23,000 units more. Toyota Motor (+13.6%) also gains a little share in third place, distancing Hyundai-Kia (+11%) and Stellantis (-6.3%) both camping on their 2022 ranking but underperforming. In contrast Honda Canada (+20.7%) and the VW Group (+27.5%) both post fantastic results. 

Ford (+0.2%) however retains the brands top spot with over 233,000 sales vs. 196,000 for #2 Toyota (+12%). Chevrolet (+18.4%) rallies back up ahead of a weak Hyundai (+2.8%) and a strong Honda (+22.5%). GMC (+10.4%) holds steady at #6 just as Nissan (+20%) and Kia (+24.2%) both take advantage of a struggling Ram (-2.5%) to step up to #7 and #8 respectively. Volkswagen (+35.8%) scores the biggest gain in the Top 13 and climbs two spots on last year to #10, while Mazda (+17.6%) and Subaru (+24.9%) also very strong just below. Unsurprisingly, Tesla (+67.4%) scores the best performance among mainstream brands, with Mitsubishi (+61.6%) and Buick (+44.2%) standing out.

Model-wise, the Ford F-Series (+7.4%) trails the market but easily wins the year for the 15th consecutive time (no interruption since 2009). It is also the best-selling pickup in the country for the 58th straight year. The Ram Pickup (-0.6%) is in trouble and only hangs onto the 2nd spot for 569 sales above a surging Toyota RAV4 (+33.6%). The GMC Sierra (+14.1%) is back above its twin the Chevrolet Silverado (stable), making it four pickups in the Top 5 like last year. The Honda CR-V (+62.5%) catches up on lost time and passes the Toyota Corolla (-14.6%). Despite a heavy fall, the Corolla repeats at #1 in the passenger car segment with the Honda Civic (-6.5%), leader for 24 consecutive years before 2022, ends the year just 457 sales below. The Tesla Model Y (+192.5%) is up 40 spots to #11, with the Subaru Crosstrek (+48%) up 8 to #12, the Nissan Rogue (+32.4%) up six to #9 and the Hyundai Tucson (+19.3%) up four to #10. The VW Taos (+55.4%) advances to #24 but ranked #7 over Q4.

Previous year: Canada 2022: Market at lowest in 13 years, Toyota Corolla topples Honda Civic to #1 car after 24 years

Two years ago: Canada 2021: Toyota, Hyundai, Nissan help lift market up 6.6%, Ford F-Series #1 for 13th straight year

Full December 2023 Top 15 groups, Top 44 All brands and Top 300 All models below.

Full Year 2023 Top 15 groups, Top 44 All brands and Top 324 All models below.