Brazil October 2023: Rampage lifts Ram up 474.1%

The Ram Rampage sells over 2,500 units in October.

The Brazilian new light vehicle market is up a sturdy 22.7% year-on-year in October to 206,669 units, a clear sign of recovery after October 2022 was up 12.3% on the year prior. However we remain roughly 15% below pre-pandemic levels (241,175 units in October 2019). The year-to-date volume is now up 11.4% to 1,741,128, 20% below the 10 months 2019 result. Fiat (+18.8%) comfortably retains the brands top spot with 21.5% share vs. 11.7% at home in Italy. Volkswagen (+38.6%) continues to impress in 2nd place with 15.9% share, it is also up 31.6% year-to-date. Chevrolet (+14.6%) is the weakest in the Top 4 and stuck at #3 above Toyota (+15.1%) which overtakes Hyundai (stable) to return to the 4th place it holds year-to-date. Nissan (+143.6%), Chery (+88.8%), Ford (+83.4%) and Peugeot (+61.9%) impress below but Ram (+474.1%) is the hero of the month with a surreal uptick. Porsche (+69.8%) also shines further down.

The Fiat Strada (+47.6%) is the best-selling model again, resisting the VW Polo (+1403.1%) which ends the month 751 units below. The Chevrolet Onix (+37.2%) lodges a solid month to stay at #3. Leader a year ago, the Hyundai HB20 (-18.3%) is down to #5 this month while the Nissan Kicks (+134.8%) is the only remaining Top 10 member to beat the market. Indeed the Chevrolet Tracker (-21.5%) and Onix Plus (-3.3%) regress, the Renault Kwid (+5.8%) is weak and the VW T-Cross (+20.3%) and Fiat Mobi (+19.2%) just miss out on matching the market growth. The VW Virtus (+661.8%) and Peugeot 208 (+129.9%) post extravagant lifts but the best performer this month is the new Ram Rampage, a competitor for the Toyota Hilux and Ford Ranger, up 24 spots to #32 with over 2,500 sales.

Previous month: Brazil September 2023: Fiat and Strada dominate, BYD and GWM up

One year ago: Brazil October 2022: Hyundai HB20 and Chevrolet Tracker top market up 12.3%

Full October 2023 Top 25 brands and Top 135 models below.