Paraguay Full Year 2022: Toyota and Hilux snap lead in strong market

The Toyota Hilux is the most popular model in Paraguay in 2022.

New light vehicle sales data for Paraguay is back on BSCB! This market soars 22.5% year-on-year in 2022  to 34,185 units. 47.3% of all light vehicles sold in Paraguay are imported from Brazil, 13.7% from Argentina, 9.2% from China, 7.3% from South Korea and 5.9% from India.

In the brands ranking, Toyota (+52.6%) climbs from #4 in 2021 to #1 this year with 15.7% share. It dislodges Chevrolet (+11.8%) at 14.7%, the American brand not able to catch up with the market growth. Kia (+4.5%) stays in third position above Volkswagen (+53.8%) up one spot to #4 and Hyundai (-10.5%) down three to #5. Citroen (+178.4%) and Peugeot (+57.5%) impress while Geely (+89.8%) is by far the best-selling Chinese brand, improving from #10 in 2021 to #8 this year.

Model-wise, the Toyota Hilux (+30.6%) easily grabs the pole position with 6.9% share. In fact the entire Top 4 beats the market, with the Chevrolet Onix (+77.3%) up two spots to #2, the VW Gol (+68.2%) up two ranks also to #3 and the Chevrolet Tracker (+63.7%) up three to #4. Leader last year, the Hyundai HB20 (-51.4%) freefalls to #5 just as the Chevrolet S10 (-35.9%) also in difficulty, drops to #6. It’s a one spot gain for the Nissan kicks (+18.1%) which is followed by three Kias: the Sportage skyrockets from outside the Top 17 directly to #8, the Seltos (+15.7%) staying at #9 and the Sonet (+78.8%) up six spots to #10.

Previous post: Paraguay Full Year 2019: Chevrolet Onix snaps first ever win in market down -20.8%

Full Year 2022 Top 18 brands and Top 20 models vs. Full Year 2021 data below.