Canada July 2023: Market up a shy 8%, Acura (+91%), Subaru (+63.3%) impress

Acura RDX sales are up 247.6% in July.

According to local consultancy Desrosiers Automotive, the Canadian new light vehicle market slows down its growth in July to 8% year-on-year and an estimated 140,942 units. It is the 9th consecutive month of gains but this performance should be tempered by the fact July 2022 was off -16.2% on the year prior and the weakest July result in 21 years. Also, July 2023 is 18.8% below pre-pandemic July 2019. The year-to-date tally is now up 9.5% to 970,900. The Seasonally Adjusted Annualised sales Rate (SAAR) is at 1.55 million units, up 8.4% on last year.

Among groups still sharing monthly data, Toyota Motor (+6.9%) is shy, Honda Canada (+32.5%) soars and Hyundai-Kia (+13.5%) is solid. Brand-wise, Toyota (+5.1%) and Hyundai (+1.2%) trail the market whereas Acura (+91%), Subaru (+63.3%), Kia (+37.8%) and Honda (+28.2%) are euphoric. Volvo (+20.6%), Lexus (+20.4%) and Mazda (+13.5%) are also solid.

Over in the models aisle, the Toyota RAV4 gains 25.8%, but the Honda CR-V (+145.6%) is catching up. The Toyota Corolla (-43%) freefalls but stays well above the Honda Civic (-6.8%) in the passenger cars battle. The Hyundai Tucson (+6.6%) and Mazda CX-5 (+8.3%) are soft. In contrast the Subaru Outback (+401.1%) and Crosstrek (+50.1%) both surge, as do the Hyundai Kona (+31%), Toyota Corolla Cross (+114.6%) and Tacoma (+84.4%).

Previous post: Canada Q2 2022: Ram Pickup and Toyota RAV4 at same sales level, market up 10.2%

One year ago: Canada July 2022: Market down -16.2% to weakest in 21 years

Full July 2023 data for selected groups, brands and models below.