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Chile March 2023: Mitsubishi signs first win, Maxus first podium, sales down -9.4%

Maxus is #3 in Chile in March.

New light vehicle sales in Chile slow down their fall in March at a still steep -9.4% year-on-year to  37,560 units. The Q1 tally is down -17.3% over the same period a year ago to 91,397 sales. Keep in mind 2022 figures were at all-time record levels. Passenger cars are down -34.6% to 6,907 for the month and -37.3% YTD to 17,883, SUVs drop -28.8% to 13.399 and -23.7% YTD to 36,565, pickups soar 48.6% to 11,457 and +21.3% YTD to 22,255 and vans also show great health at +32.1% to 5.797 for the month and -11.4% YTD to 11,694.

Mitsubishi (+21.4%) brilliantly swims upstream to snap its first ever Chilean monthly win with 6.4% share. It now ranks #2 year-to-date vs. #13 over the Full Year 2022. Chevrolet (-39%) suffers in 2nd place and is off -38.6% year-to-date to #3 whereas it led the Full Year 2022 ranking. Chinese fare Maxus (+84.5%) surges to its first ever podium finish with record volumes (2,232) and share (5.9%). Leader last month, Toyota (-20.6%) falls to #4 now. Ram (+102.3%), Nissan (+102.1%), Peugeot (+52.2%) and Kia (+11.5%) defy the negative environment in the remainder of the Top 10.

The Mitsubishi L200 (+26%) continues to dominate the models charts, but less so than last month at 5.9% share. The Maxus T60 (+82.4%) is #2 both for the month and over Q1 while the Nissan Navara (+170.8%) climbs up 15 spots on February to #3. The Great Wall Poer (+1.2%) is up 7 ranks to make the Top 4 a exclusively pickup affair. The Chevrolet Groove (+0.8%) is the best of the rest ahead of the Toyota Hilux (+38%) and Ram Van 700 City (+76.7%).

Previous month: Chile February 2023: Mitsubishi (+113.1%), Toyota (+96.7%) dominate market off  -17.4%

One year ago: Chile March 2022: Mitsubishi L200 and VW Gol top record market (+27.5%)

Full March 2023 Top 65 All brands, Top 30 models, Top 40 models YTD and sales for 80 models below.

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