Spain January 2023: Dacia Sandero and Toyota C-HR top market up 51.4%

The Dacia Sandero is the most popular vehicle in Spain in January.

New car sales in Spain rally back up a spectacular 51.4% year-on-year in January to 64,147 units, however this is still -25.8% below the pre-pandemic volume of January 2020 (86,443). The other factor contributing to a clear positive result this month is the logistical problems affecting the supply of vehicles to dealerships. This way, many cars sold in December were actually registered in January. Private sales advance 48.6% to 32,040 and 49.9% share vs. 50.9% a year ago, company sales soar 45.6% to 27,962 and 43.6% share vs. 45.3% in 2022 and sales to rental companies surge 157.5% to 4,145 and 6.5% share vs. 3.8% last year but were down -64.4% in January 2022. In terms of region, Baleares (+96.7%), Aragon (+70.4%), Canarias (+64.1%) and Madrid (+62.8%) are the most dynamic.

After lodging its first ever annual win in 2022, Toyota (+23.3%) continues to dominate the Spanish brands ranking with 10.3% share for the month vs. 9% over the Full Year 2022. Kia (+31%) also trails the market but returns to the #2 spot it held over the FY 2022. Seat (+107.4%) is up seven spots on December to #3, its highest ranking at home since May 2022 (#1). Dacia (+156.4%) is even more spectacular at #4 with 6.6% share, a full two percentage points above its FY2022 rate of 4.6%. Below, Volkswagen (+38%), Peugeot (+8.5%) and Hyundai (+26.3%) are relatively shy but still in positive. Renault (+88.6%) and Mercedes (+83.2%) shine while Citroen (+50.6%) matches the market in the remainder of the Top 10. DR Motor (+34900%!), Tesla (+3470%), MG (+429.9%), Lynk & Co (+140.2%), Land Rover (+134.9%), Alfa Romeo (+124.3%) and Fiat (+115%) also impress below.

Over in the models ranking, the Dacia Sandero (+80.4%) repeats as the overall best-seller with 3.4% of the market vs. 2.6% over the Full Year 2022 when it ranked #2. This is the 4th time in the past 7 months that the Sandero tops the charts. The Toyota C-HR (+27%) surges to #2, up 28 spots on December while the Seat Arona (+477.2%) climbs four ranks to #3, its highest ranking since last May (#1). The Peugeot 2008 (+37.3%) is down two spots on last month to #4 with 2.6% share vs. 1.9% over the FY2022 with the Toyota Corolla (-3.4%) back up 12 ranks to #5 and the Fiat 500 (+230.4%) up four to #6. The Dacia Duster (+279.3%), Seat Ibiza (+213.6%) and Toyota Yaris (+110.7%) also beat the market among the remaining Top 10 models. The Renault Austral (#32) is the most popular recent launch (<12 months).

Previous post: Spain Full Year 2022: Toyota, Hyundai Tucson score first wins in weakest market in 9 years

One year ago: Spain January 2022: Toyota smashes share record, places Corolla #1, C-HR #2, Yaris Cross #6

Full January 2023 Top 52 all brands and Top 295 all models below.