The Outback is Subaru’s best-seller in the USA in November.
According to estimates by COX Automotive, the U.S. new light vehicle market is up 10.8% year-on-year in November to 1.13 million sales. The SAAR is up to 14.4 million units vs. 13.1 million a year ago, but down from 14.9 million last month. The current positive situation is linked to improved supply. According to vAuto Available Inventory Data, new vehicle inventory hit 1.5 million units at the end of October, up 78% year-on-year, and days’ supply was at 49 days, the highest in over a year. Year-to-date, the market is now off -10.4% to 12.41 million units.
There’s a clear trend this month: Most Asian carmakers are up by double-digits. Among groups still sharing monthly data for this market, Toyota Motor (+10.2%) leads the way and roughly matches the market whereas Ford Motor (-7.9%) is down. Hyundai-Kia (+32.1%) soars but American Honda (-6.1%) is the exception. Brand-wise, Toyota (+12.2%) fares better than the market ahead of Ford (-8%) and Honda (-5.2%) in difficulty. Subaru (+51.7%), Hyundai (+42.8%), Mazda (+30.6%), Kia (+25.1%) and Volvo (+20.4%) all score tremendous surges.
As for models with available sales data, the Ford F-Series (-8.7%) and Toyota RAV4 (-19.2%) both struggle on top, while the Toyota Camry (+30.8%) goes completely against the depleted trend for Passenger Cars and soars year-on-year. The Toyota Highlander (+5%) is also up but less than the market, the Honda CR-V (-4.9%) and Ford Explorer (-10%) both lose ground just as the Toyota Tacoma (+9.7%) almost matches the market growth. The Toyota Corolla (+79.8%) posts a stunning year-on-year gain with the Subaru Outback (+44.1%) and Hyundai Tucson (+41.8%) also in outstanding shape.
One year ago: USA November 2021: Ford (+7.5%) ignores market off -16%
Full November 2022 sales data for selected groups, brands and models below.